We take a look at today's enterprise social network and discuss related topics, including: What defines an enterprise social network and where is the true value Key CIO and CMO considerations for successful collaboration, and how the evolving ESN supports these goals How SharePoint, the cloud and Yammer fit into the equation Considerations like mobility and responsive design How the evolution of Microsoft equates to more success with enterprise social networks and the cloud

1. Perficient and Guest Forrester on CIO & CMO
Convergence: Microsoft for Cloud, Social
and Mobile ESNs

2. About Perficient
Perficient is a leading information technology consulting firm serving clients
throughout North America.
We help clients implement business-driven technology solutions that integrate
business processes, improve worker productivity, increase customer loyalty and create
a more agile enterprise to better respond to new business opportunities.

3. Perficient Profile
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Founded in 1997
Public, NASDAQ: PRFT
2012 revenue of $327 million
Major market locations throughout North America
• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, D
allas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New
Orleans, New York, Northern California, Philadelphia, Southern California, St.
Louis, Toronto, and Washington, D.C.
Global delivery centers in China, Europe and India
~2,000 colleagues
Dedicated solution practices
~85% repeat business rate
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards

4. Our Solutions Expertise
Business Solutions
Technology Solutions
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Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Management
Enterprise Resource Planning
Experience Design (XD)
Management Consulting
Business Integration/SOA
Cloud Services
Commerce
Content Management
Custom Application Development
Education
Information Management
Mobile Platforms
Platform Integration
Portal & Social

5. Our Microsoft Practice

6. Our Speakers
Rob Koplowitz, Vice President, Principal Analyst serving CIOs
at Forrester Research
Mr. Koplowitz serves CIO professionals with research in the areas
of information workplace and collaboration strategy. Rob delivers
strategic guidance, helping enterprises define enterprise solutions
that drive efficiency and competitive differentiation. His current
research focuses on core elements of collaboration
strategy, including collaboration platforms, workspaces, and
enterprise social strategy.
Rich Wood, Director of Web & Social Collaboration Practice at
Perficient
Rich is a member of Microsoft’s Partner Advisory Board for
SharePoint and a keen advocate for and frequent speaker/writer
on information architecture, social business, user experience and
web content management. Rich currently focuses on these topics
across the SharePoint, Yammer and Sitecore platforms.

7. Driving Social Business Value Business
Forrester Research
Rob Koplowitz
VP, Principal Analyst
@rkoplowitz
November, 2013

8. Some things work better in the movies
http://www.fieldofdreamsmoviesite.com/distance.html
http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/
© 2013 Forrester Research, Inc. Reproduction Prohibited

9. Some things work better in the movies
http://www.fieldofdreamsmoviesite.com/distance.html
http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/
© 2013 Forrester Research, Inc. Reproduction Prohibited

10. Why would I ever change?

11. Why would I ever change?

12. Why would I ever change?

13. Why would I ever change?

14. Why would I ever change?

15. Why would I ever change?

16. And user value is high as well, if you look
© 2013 Forrester Research, Inc. Reproduction Prohibited

17. We need to engage with customers anytime, anywhere
The cloud, social and mobile come together to drive this
© 2013 Forrester Research, Inc. Reproduction Prohibited

18. The CMO and CIO must work together
October 2013 “The CMO And CIO Must Accelerate On Their Path To Better Collaboration ”
© 2013 Forrester Research, Inc. Reproduction Prohibited

19. Value/ viability mapping in a fictitious composite company
© 2013 Forrester Research, Inc. Reproduction Prohibited

20. A process yes, but a very social process
© 2013 Forrester Research, Inc. Reproduction Prohibited

21. Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

22. Expect A Four-Phase Adoption Process
“I’m ignoring you”
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

23. Expect A Four-Phase Adoption Process
“I’m ignoring you”
“I DRIVE A
PORSCHE!”
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

24. Expect A Four-Phase Adoption Process
“I’m ignoring you”
“I DRIVE A
PORSCHE!”
“OK, I’ll try it”
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

25. Expect A Four-Phase Adoption Process
“I’m ignoring you”
“I put it in the stream
20 minutes ago!”
“I DRIVE A
PORSCHE!”
“OK, I’ll try it”
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

26. Establish A Project Team From Across The Organization
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

27. Success Requires Value and Viability
© 2013 Forrester Research, Inc. Reproduction Prohibited

28. Why would I ever change?

29. Why would I ever change?

30. Find One Great Opportunity
And More Success Will Follow
• Success comes from success
• Map numerous opportunities across the organization
• Find high value, high viability
• Align with strong business support
• Start with a limited, high value opportunity
• Focus on driving change and adoption
• Prove value and grow from there
• Once you move to enterprise roll-out, focus on adoption and depth of
engagement
© 2013 Forrester Research, Inc. Reproduction Prohibited

31. Thank you
Rob Koplowitz
+1 650.581.3854
rkoplowitz@forrester.com
@rkoplowitz

32. Microsoft & Yammer:
Cloud-Based Solutions
for Customer and Partner Engagement
Rich Wood, Director – Perficient Microsoft NBU

33. Agenda
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Microsoft platform tools for customer engagement
Enterprise social networks as an engagement tool
Extranets and how they work
Stating the case: Yammer as an extranet
Wrap-up

34. MSFT Platform Tools: CIO & CMO Sharing
Public Website as a Digital Marketing
Platform: Customer Engagement 101
Enterprise Social Networks for the Captive
Audience: Customer Engagement 201

35. Enterprise Social Networks (#ESN)

36. Extranets: What are They?
• External-facing
• Secure
• Collaborative

37. Extranet Use Cases
• Documents
• Many-to-many communication
• Rich media

38. Extranets: Why Yammer
• Adoptability
• Interactivity
• Governance
• Mobile accessibility
• Cloud advantages

39. Extranets: Why Yammer
Today’s premise:
Yammer external
networks are a great way
to build an extranet for
engaging your partners
and customers!

40. Adoptability
• Initial adoption is rapid
• Internal is key – but external networks are a value
added secret weapon
• Familiarity breeds usability

41. Adoptability

42. Adoptability
Search
Global Nav
Notifications
Groups
Post updates
Newsfeed
Suggestions

43. Adoptability

44. Global Nav
Search
Notifications
Groups
Newsfeed
Post updates
Suggestions

45. Interactivity
With Customers?
• Communicate to a large group as a captive audience
• Collaborate on files and documents
• Take polls to gauge messaging effectiveness
• Encourage participation and build shared brand
ownership

46. Interactivity
With Business Partners
• Engage with project teams and working groups in a
many: many scenario
• Collaborate on files and documents
• Share rich media files and encourage conversation
• Build camaraderie and a sense of shared
accountability through personal interaction

47. The Proof is in the Pudding

48. Microsoft’s Yammer Extranets
Microsoft
– 90,000+ FTE
– 50,000+ partners worldwide
– Thousands of customers

49. Customers

50. Partners

51. Governance
Usage Policies
Create and enforce
legally binding usage
policies required with
initial sign-on.

52. Governance
Ease of Administration
Control who can create, invite and interact on external
networks while managing those networks closely.

53. Mobile Accessibility
Yammer is accessible
across device platforms
through free, native
applications on
Windows, Windows
Phone, iOS, and
Android.

54. Cloud Advantages
• No need to manage external
users in Active Directory
• Accessible from anywhere with
an internet connection
• Easy ramp-up and access for
your own internal users – just flip
to a different network

55. Recap
Yammer External Networks for
Customer/Partner Engagement:
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Easy adoption
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Interactive
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Governance tools
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Mobile accessibility
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Cloud advantages
Resources for You
• Yammer Success Center
(http://success.yammer.com)
• Yammer Moments
(https://about.yammer.com/moments/)

56. Thank You
Rich Wood, Perficient
312.589.2041
rich.wood@perficient.com
@richOthewood

58. Connect with Perficient
Memorial Hermann
Uses Dynamics CRM
for Customer
Engagement
bit.ly/1hnar9v
Using SharePoint &
Social Solutions to
Drive Employee
Engagement
bit.ly/19dYtYa