This document discusses getting anyone involved in the design process. It suggests that design is about informed intention rather than just creativity. When design took over the world, it meant more people wanted to be involved in design. This could mean designers need to think of themselves more as facilitators. Successful collaborations involve understanding problems, focusing ideas, prototyping, testing, and iterating. The document provides tips for collaboration sessions, including sharing knowledge, using activities to get people comfortable, and focusing on human and business needs. The goal is putting anyone in a position to contribute to the design process.

1. Can anyone…

2. Image source: http://i.imgur.com/4JZHifA.jpg
Can anyone paint?

3. Image source: http://www.huffingtonpost.ca/2015/05/15/jamie-oliver-vegetarian_n_7292166.html
Can anyone cook?

4. Can anyone design?

5. Anyone who influences what the
design becomes is the designer.
This includes developers, PMs,
even corporate legal. All are the
designers.
Image source: https://www.youtube.com/watch?v=lKSVES1jn_k
Jared Spool

7. Hello, my name is Scott,
I’m Dir of UX at Snagajob,
and I think anyone can design.

8. When did design take over
the world and what does
that mean for designers?
FIRST

9. How can we get everyone
comfortable with design
and the design process?
AFTER THAT

10. What goes into a successful
design collaboration session?
FINALLY

11. Before we go there,
let’s talk about what
the word design means.
Source: https://www.youtube.com/watch?v=CeG8aChLCc4

12. It’s about understanding design
as the verb rather than design
as the job title.
Image source: https://www.highresolution.design/
Andrea Mallard

13. Job titles
Image source: http://i.imgur.com/g15uYyx.jpg

14. Design as a job title
Source: http://www.tasteofcinema.com/2014/10-things-quentin-tarantinos-reservoir-dogs-can-teach-you-about-filmmaking/2/

15. Design as a verb

17. Design is more about
informed intention than
it is about creativity.
Image source: http://webdesign.jitheshpr.com/erika-hall-on-evidence-based-design-and-looking-beyond-data/
Erika Hall

18. And now back to the show.
Source: https://www.youtube.com/watch?v=CeG8aChLCc4

19. When did design take over
the world and what does
that mean for designers?

20. Good design is good business.
Image source: https://www.youtube.com/watch?v=bPgT8Hl9LXA
Thomas Watson Jr

21. January 9, 2007
Image source: http://www.businessinsider.com/revisiting-launch-apple-first-iphone-2015-9

22. Opinions on design

23. Design acquisitions
Source: http://www.slideshare.net/kleinerperkins/design-in-tech-report-2016/8-Timeline_of_DesignInTech_MA_Activity
Frog
Flextronics 2004
Method
Globallogic 2011
80/20
Square 2012
Cuban Council
Google 2012
Hot studio
Facebook 2013
Fjord
Accenture 2013
Jet Cooper
Shopify 2013
Adaptive Path
Capital One 2013
Teehan + Lax
Facebook 2015
Lunar Design
McKinsey 2015
Designit
Wipro 2015
Seren
Ernst & Young 2015
Akta
Salesforce 2015
Chaotic Moon
Accenture 2015
Heat
Deloitte 2016

24. Design driven fame and fortune

25. …and fortune
+ = 98.4%

26. …and fortune
The Design Value Index (DVI) is
based on a portfolio of 16 publicly
traded stocks from companies
considered to be “design-centric”.
Source: http://www.dmi.org/?page=2015DVIandOTW
Apple
Coca-Cola
Ford
Herman-Miller
IBM
Intuit
Nike
Procter & Gamble
SAP
Starbucks
Starwood
Stanley Black & Decker
Steelcase
Target
Walt Disney
Whirlpool

27. …and misfortune
“For the 6-year period from 2007 to
2012, the Customer Experience
Leaders in our study outperformed
the broader market… the Laggards
trailed it by a wide margin.”
Source: http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/

28. When did design take over
the world and what does
that mean for designers?

29. Everyone loves design
Image source: http://www.cluttermagazine.com/news/2012/04/lovebirds-kronk-x-kidrobot-live-and-full-effect

30. Which means everyone wants
to be involved with design
Image source: http://truedollarjournal.blogspot.com/2014/10/too-many-ebola-cooks-in-kitchen-recipe.html

31. Does this mean we need to
change what we expect
of ourselves as designers?

32. Image source: https://www.highresolution.design/1-katie-dill/9hg3roxoykjk9kck2n72i4bt0sv433
I’m seeing a greater and greater
need for designers to think
outside the pixels.
Katie Dill

33. If you don't like change,
you are going to like
irrelevance even less.
Image source: http://content.time.com/time/specials/packages/article/0,28804,1863062_1863058_1865215,00.html
Army General Eric Shinseki

34. So who are we as designers?

35. Design strategist
Image source: http://nypost.com/2013/12/27/sherlock-holmes-free-to-be-developed-in-us/

36. Your unique position as a
designer allows you to connect
and empathize with your users
so you can inform and drive
business decisions.
Image source: http://disneypixar.tumblr.com/post/31084873714/pixar-shorts-day-night-2010

37. Design facilitator
Source: http://visitcolumbusga.com/outside/conquer_the_outside

38. Image source: https://www.youtube.com/channel/UChQiqNMes9ZwqVgGQYgJv6w
Collaboration is about love and
respect. Other people just have
different ideas and want their
thoughts to be considered
equally to yours.
Ross Popoff-Walker

39. Design contributor
Source: http://www.chainimage.com/image/stuffpoint-fc-barcelona-images-wallpapers-the-first-team-wallpapers

40. How many are co-designing
on a daily basis?

41. How many of you want to be?

42. Introducing non-designers to
design and the design process
is the first step.

43. It won’t happen overnight
so you’ll have work your way
into collaboration?

44. Try starting with something
a little more formal.
Source: http://employers-resource.com/not-wear-job-interview/

45. Sprints
Image source: http://www.joshchoward.com/2016/08/spinning-plates.html

46. Where are you going,
who are you going with, and
what are you going to do
when you get there?
Source: http://boreburn.com/15-secrets-you-didnt-know-about-the-goonies/16045/

47. Problem statement
With
We will be solving
For
By giving them
It will deliver
And success will be measured by
EFFORT TITLE
HUMAN NEED
AUDIENCE
PRODUCT STRATEGY
BUSINESS VALUE
SUCCESS METRIC

48. Your week at a glance
DAY 1
10AM - 4PM
Understand the
problem
10 AM - 4 PM
Narrow your focus
10 AM - 4 PM
Design &
prototype
10 AM - 4 PM
Test & learn
10 AM - 1 PM
Iterate & refine
DAY 2
DAY 3
DAY 4
DAY 5

49. Location
Image source: http://ednasdesign.com/services/floorplans/

50. Breaking the ice, getting people
comfortable, and having fun.
Source: http://www.justjared.com/photo-gallery/3178780/taylor-swift-shake-it-off-music-video-01/

51. Make a monster

52. The face game

53. Draw toast

54. What goes into a successful
collaboration session?

55. Or…

56. What goes into putting
anyone into a position
where they can design.

57. Design facilitator
Source: http://visitcolumbusga.com/outside/conquer_the_outside

58. Understand the problem
DAY 1
Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev, APIs,
system architects, business stakeholders, business analysts, brand management, operations, marketing, legal, social
media, customer support.

59. Kickoffs should be
to build consensus.
Image source: http://adaptivepath.org/ideas/ux-week-2014-keynote-josh-clark-on-the-future-of-digital-product-design/
Josh Clark

60. Share the knowledge

61. Human needs and business needs

62. Journey & improv

63. Narrow your focus
DAY 2
Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev,
APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing,
legal, social media, customer support.

64. Crazy eights

65. Conversation design

66. Sketching

67. Feedback

68. Iterate and refine
DAY 3
Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev,
APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing,
legal, social media, customer support.

69. Design & prototype
+ &

70. Test & learn
DAY 4
Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev,
APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing,
legal, social media, customer support.

71. In a lab
Where your users live
As a group over drinks
Remote
On the street

72. Iterate and refine
DAY 5
Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev,
APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing,
legal, social media, customer support.

73. Where do we go next

74. Workshops
Sprints

75. Does it work?

76. We, not me
Source: cdn.playbuzz.com/cdn/e5a75f18-537c-48cb-9148-75fa0e2738ae/0e84dfb2-5b38-4545-8898-dfafba54b42e.jpg

77. Can anyone design?

78. What does that mean
for the Designer?

79. The process of pulling big ideas
out of the minds of a team into
concrete notes and sketches may
be the most important skill
a designer can offer.
Source: http://volumeone.org/articles/2010/05/06/1397_Questioning_the_Locals_Mona_Lisa
Steven Garrity

80. Questions?

81. Thanks!
Hit me up on Twitter at
@sco_chi to talk more.