The document discusses why design teams struggle to create impactful products and outlines several reasons for poor design outcomes. It touches on different roles like students, developers, designers, product managers, and clients that all contribute to design. Some key challenges mentioned are teams focusing on features over understanding, company cultures not supporting great design, and constraints not being well understood. The conclusion advocates for creating a design culture within organizations.

1. +
GREG RAIZ
WHY YOUR DESIGN TEAM
CAN’T MOVE THE NEEDLE

2. +
GREG RAIZ
WHY BAD DESIGN IS
YOUR FAULT

3. DESIGN IS IMPORTANT
RIGHT?

4. APPLE
NEST
DYSON
IKEA
GOOGLE
TESLA

5. YET, THERE ARE OF WELL UNDERSTOOD
AND POORLY DESIGNED PRODUCTS

6. WHY?

7. I’ve been in all of these roles
Student
Developer
Designer
Product Manager
CEO

8. AT SOME POINT IT’S BEEN
MY FAULT.
IT’S BEEN YOUR FAULT TOO.

9. THE STUDENT

10. IT’S HARD TO CRITICIZE
YOUR OWN WORK

11. PM

12. PRODUCT
PROJECT
PROGRAM

14. CHOOSE 60 MILLION
PEOPLE TO UPSET

16. TO DESIGN SOMETHING
GREAT, EVERYONE MUST
AGREE ON “GREAT”

17. DEVELOPERS DEVELOPERS
DEVELOPERS DEVELOPERS

20. HUGH TUGH MUGHL

21. FEATURES WITHOUT
COMPREHENSION ARE
LIKE EXTRA PAGES IN
A FOREIGN BOOK

22. DESIGNER

23. EARLY IOT

24. DESIGN
VISUALS
UI
UX
IA

25. 50:1

26. THE FEATURE MATRIX

27. TO DESIGN SOMETHING
GREAT THE COMPANY
CULTURE MUST SUPPORT IT

28. EARLY RZ

29. DESIGN ONLY

30. CODE WINS?
DESIGN IS TRUTH?
FOLLOW THE SPEC?

31. TRUTH LIES IN THE
FINISHED PRODUCT. BE
AT THE FINISH LINE

32. THE CLIENT

33. I HAVE A NEED
& A BUDGET
I HAVE A UX
& DESIGN
VISION

34. THE WEBSITE

35. TO DESIGN SOMETHING
GREAT THE CONSTRAINTS
NEED TO BE WELL
UNDERSTOOD

36. TO SUM IT UP…

37. CREATE A DESIGN CULTURE

38. THANK YOU
FOLLOW ME @GRAIZ OR EMAIL ME
GRAIZ@RAIZLABS.COM