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Top 10 USER EXPERIENCEand DESIGN Thoughts… 
Curated by Jose Coronado @jcoronado1 
Coloursof Happiness
Good design is as close as we will ever get to touching the face of God. Mike Monteiro @monteiro
Unlike on the desktop, in mobile you can’t just fit everything in. In mobile youhave to make what is called a decision Luke Wrobleski@lukew
If you think good design is expensive, you should look at the cost of bad designDr. Ralf SpethJaguar CEO @JaguarUSA 
Jaguar
You’re excited… Then the trouble starts: the procurement department insists on using a contract that makes no sense at all for the kind of work you want to do. Josh Seiden@jseiden 
Innovation Troll
Never attend a meeting without a prototype. Diego Rodriguez @metacool
To achieveexcellence we need to create an excellent team with attitude and passion for design. Daniel Mordecki@mordecki
[Lean] Software development departments [deliver] efficient and predictable, high-quality code. [However, there is] no mechanism for determining if they’re building the right feature. Jeff Gothelf @jboogie
Why does using an unmoderated usability testing 
service feel like waking up in an ice-filled bathtub 
with one kidney missing? 
Jared Spool @jmspool 
Ice Crystalss
If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no. Des Traynor@destraynor 
Hanging the Head
Paul Biedermann 
@PaulBiedermann
Jose Coronado 
@jcoronado1 
www.itxdigital.com 
www.linkedin.com/in/josecoronado/

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Top 10 USER EXPERIENCE and DESIGN thoughts

  • 1. Top 10 USER EXPERIENCEand DESIGN Thoughts… Curated by Jose Coronado @jcoronado1 Coloursof Happiness
  • 2. Good design is as close as we will ever get to touching the face of God. Mike Monteiro @monteiro
  • 3. Unlike on the desktop, in mobile you can’t just fit everything in. In mobile youhave to make what is called a decision Luke Wrobleski@lukew
  • 4. If you think good design is expensive, you should look at the cost of bad designDr. Ralf SpethJaguar CEO @JaguarUSA Jaguar
  • 5. You’re excited… Then the trouble starts: the procurement department insists on using a contract that makes no sense at all for the kind of work you want to do. Josh Seiden@jseiden Innovation Troll
  • 6. Never attend a meeting without a prototype. Diego Rodriguez @metacool
  • 7. To achieveexcellence we need to create an excellent team with attitude and passion for design. Daniel Mordecki@mordecki
  • 8. [Lean] Software development departments [deliver] efficient and predictable, high-quality code. [However, there is] no mechanism for determining if they’re building the right feature. Jeff Gothelf @jboogie
  • 9. Why does using an unmoderated usability testing service feel like waking up in an ice-filled bathtub with one kidney missing? Jared Spool @jmspool Ice Crystalss
  • 10. If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no. Des Traynor@destraynor Hanging the Head
  • 12. Jose Coronado @jcoronado1 www.itxdigital.com www.linkedin.com/in/josecoronado/