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Building DesignOps As A Team Of 1
- 1. Changying (Z) Zheng January 2022 Building DesignOps As a Team of One
- 2. Empowering ~30 design team members
- 3. How did you become the DesignOps Team of One
- 5. Need DesignOps More Need a practice lead, yes, but Free app Make internet safer Powered by project Galileo. Protecting free expression online for vulnerable groups. Mid-Career Returnships
- 6. Why?
- 7. ● Cloudflare is expanding fast— from a private company to a public company. Multiple product lines, different process and practices across different teams. ● There is an increased design demand, the design team is growing, and design leadership is tied up to run operations. ● Team churn-over rate, team morale ● Global organization with multiple locations, time zone. Pandemic! Transition from office first to remote.
- 8. How did I run it?
- 9. Design Leader DesignOps Leader Define my role — A strategic partner Lead by influence not by authority
- 10. Design Leader DesignOps Practitioner Design Managers Design Managers Designers Designers Designers Designers ? Design Managers Design Managers Support the whole team
- 13. Care about the People > People Process Tooling >
- 14. Approach start UK Design Council —Double Diamond Framework
- 15. First 30 days Listening tour
- 17. Build a strong partnership with design leader. Head of Design / DesignOps 80/20 80-20 rule of external vs internal communication. Foster strong relationship with Design Managers. Coordinate strategy execution ● Team rituals ● Intake process ● Allocations ● Leveling guide ● People process Balance strategic work and hands on practice tasks. Identify process, tooling that can help ICs do their work. Create culture, environments that ICs can thrive, and grow. ● Work load ● Tooling ● Team activities Head of Design Design Mangers ICs
- 18. Prioritize I am team of ONE, and human
- 19. Build a strong partnership with design leader. Head of Design / DesignOps 80/20 80-20 rule of external vs internal communication. Foster strong relationship with Design Managers. Coordinate strategy execution ● Team rituals ● Intake process ● Allocations ● Leveling guide ● People process Balance strategic work and hands on practice tasks. Identify process, tooling that can help ICs do their work. Create culture, environments that ICs can thrive, and grow. ● Work load ● Team activities ● Tooling Head of Design Design Mangers ICs
- 20. High impact Low impact High feasibility Low feasibility Improve process to reduce workload so that designers can focus on deep thinking Recognition (internal and external) Rapid scale the team to meet the demand Product design team members have a better understanding of how to level up Product Design Leadership is able to consistently communicate with the team to set realistic expectations and ensure confidence in strategy. Product design team members have resources and software(s) to be successful in our roles Folks at CF begin to understand what does product design team do, and how our members make our contributions to the business Prioritize Listen to your team
- 21. Improve process to reduce workload so that designers can focus on deep thinking
- 22. Optimizing decision-making Strategic partnership with design leaders 1 2 3 4 Planning Execution Bridge to the organization © Fussell C. & Goodyear C. (2015) One mission: How leaders build a team Of team Leadership Organization Improve process to reduce workload so that designers can focus on deep thinking
- 23. Optimizing decision-making Strategic partnership with design leaders 1 2 3 4 Planning Execution Bridge to the organization © Fussell C. & Goodyear C. (2015) One mission: How leaders build a team Of team Leadership Organization Improve process to reduce workload so that designers can focus on deep thinking
- 24. Optimizing decision-making Strategic partnership with design leaders Manages Operating Rhythm Coordinate strategy execution Bridge gaps between silos Work with your design leader, establish critical information requirements and set leadership priorities in accordance with desired objectives Strategic Planning Process ● Identify decision opportunities ● Determine whose decision space it falls in ● Tee-up process ● Present Progress Learning the communication norms 1 2 3 4 Planning Execution Bridge to the organization Pair Design Intake Product Planning Allocation © Fussell C. & Goodyear C. (2015) One mission: How leaders build a team Of team
- 25. Optimizing decision-making Strategic partnership with design leaders 1 2 3 4 Planning Execution Bridge to the organization Pair Design Intake Product Planning Allocation © Fussell C. & Goodyear C. (2015) One mission: How leaders build a team Of team Improve process to reduce workload so that designers can focus on deep thinking
- 26. What if we experiment?
- 27. Build Trust Little things matter.
- 28. Build Trust Bring people along the ride. ©Vroom, V. (1973) Leadership and Decision-Making.
- 29. Build Trust Bring people along the ride. © Vroom, V. (1973) Leadership and Decision-Making.
- 30. Planned work Unplanned work Improve process to reduce workload so that designers can focus on deep thinking
- 31. Intake Design Pairing and Pair designing Design Office Hours to take care of bite size emergencies Planned work Unplanned work
- 32. Start Small Experiment: Build small→measure→learn. Start with one region, Start with one domain area, Start with couple pairs Retro intake allocation reporting Designers took more ownership Ops very involved →
- 33. Set clear goals to measure success How to measure success for designops Product management triangle→ Measure against it Improve quality of work Reduce cost — efficiency of work Save time for designers, design managers and xfn team Quality Cost Time
- 34. Set clear goals to measure success How to measure success for designops Design Office Hours to take care of bite size emergencies 88 Projects
- 35. Set clear goals to measure success Unique: measure success for designops—team health 40% 13% 33% 13% 22% 12% 51% 15% 0% 50% 0% 50% 100% I have opportunities to learn and develop in my career
- 36. Scaling Growing DesignOps with design practice
- 39. © Angelos Arnis 2021 State of DesignOps data from over 200 professionals DesignOps teams tend to be relatively small among the respondents with about 67% of them being between 1 to 9 people. It is quite interesting to also observe that a 10% identifies that they do not have DesignOps team and likely designers in the design team are sharing DesignOps responsibilities. “ ” 1-4 5-9 10-19 20-49 50-99 100-199 200-999 1000-1999 2000+ None 10.43% 53.55% 14.69% 7.11% 7.58% 1.9%% 3.32% 0.95% 0.47% 0.47%
- 41. Final thoughts
- 42. Define the role Pick your battle Change management takes time and effort
- 43. Care Personally Quality of DesignOps Leaders To make the team the best they can be Helping people is rewarding. You are not alone.
- 44. Build→Measure→Learn The same service design principle applies to design operations. Experiment Framing efforts, activities as experiments gives us the permission to fail.
- 45. DESIGNOPS TEAM of ONE This is —A service to the design community
- 46. Thank You ! https://www.linkedin.com/in/changyingz/ Z@cloudflare.com We are hiring! Illustration: Kari Linder @kkblinder