End users face common cybersecurity threats such as phishing attacks, ransomware, password reuse, using unpatched devices, lack of remote security, data leakage via social media, and disabling security controls. Key security measures for end users include setting administrator privileges, downloading and installing security updates, installing antivirus software, activating firewalls, using multi-factor authentication, and creating regular backups. Security awareness is important for end users to avoid risks to company assets from security lapses.