Media literacy involves developing competencies that enable citizens to control their own lives and take advantage of opportunities. It includes knowing how to keep personal information private, differentiating media violence from real-world violence, recognizing bias and stereotyping, consuming and producing media for civic engagement, understanding how media messages are constructed, and knowing which online information is reliable. Media literacy is defined as the ability to access, analyze, evaluate and create messages across contexts. It also involves developing individual competencies and understanding environmental factors like media education and policies. The conceptual map of media literacy focuses on competencies like privacy awareness, which involves knowledge, skills and attitudes regarding privacy.