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Hadewijch Vanwynsberghe

         (MICT)
              !
       Media literacy!
User Empowerment is...
                         !

“Enabling citizens to control their own lives and
 to take advantage of opportunities. It means
     increasing   the     range      of    human
 choise.” (Walker & Van Der Maesen, 2003, p
.5)!
Media	
  literacy	
  is…	
  
•  Knowing how to keep personal
   information private!




                          •  Differentiate between media
                             violence and real world
                             violence



      •  Recognize bias and
         stereotyping in the
         media
Media	
  literacy	
  is…!
                    •  Consume and produce
                       media messages for
                       civic engagement




•  Understanding how
   media messages are
   constructed 
                        •  Knowing which online
                           information is reliable
                           and knowing how to
                           recognise correct
                           information
Media	
  literacy	
  is…!
“ The ability to access, analyze, evaluate and
 create messages across a variety of
 contexts.” (Livingstone, 2004, p. 5)
Media	
  literacy	
  is…!
•  European Commission (EC): “media literacy is the
   competence to cope, autonomously and critically,
   with the communication and media environment
   established within the consequense of the
   ʻinformation society.” (EAVI study, 2009, p. 21) !

•  EC makes a clear distinction between two
   dimensions: !
   o  1) Individual competences (for example: technical use,
       critical understanding and social skills) !
   o  2) Environmental factors (for example: media
       education, policies and regulation, media availability)!
Media	
  literacy	
  is…!
•  Several definitions of media literacy!

•  Media literacy: !
Participation
&
empowerment
Before we can measure media literacy (second
step) we must fist know whereof media literacy
is built. !




 Conceptual map of media literacy (first step).!
Conceptual map (work in
      progress)!
Searching for sense!

•  Media competences =!



•  Competences vs skills: !
“The terms ʻcompetenceʼ and ʻkey competenceʼ are preferred to ʻbasic
 skillsʼ which was considered too restrictive as it was generally taken to
 refer to basic literacy and numeracy and to what are known variously
 as ʻsurvivalʼ or ʻlifeʼ skills. ʻCompetenceʼ is considered to refer to a
 combination of skills, knowledge, aptitudes and attitude, and include
 the disposition to learn in addition to know-how.” (Martin & Grudziecki,
 2006, p.256) !
Conceptual map (work in
      progress)!
Privacy is …!
•  Privacy (in our research) = privacy
   awareness. !
•  Privacy awareness = media
   competence: !
   -Knowledge !
   -Skills!
   -Attitudes !
Inclusion is…!

“Enabling all individuals to make informed
 and empowerd choices about the uses of
  ICTs whilst ensuring these individuals
  have ready access to the resources
 required to enable them to act on these
 choises.” (Selwyn & Facer, 2007, p.23) !
Hadewijch.Vanwynsberghe@UGent.be!

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Emsoc summer institute media literacy

  • 1. Hadewijch Vanwynsberghe
 (MICT) ! Media literacy!
  • 2. User Empowerment is... ! “Enabling citizens to control their own lives and to take advantage of opportunities. It means increasing the range of human choise.” (Walker & Van Der Maesen, 2003, p .5)!
  • 3. Media  literacy  is…   •  Knowing how to keep personal information private! •  Differentiate between media violence and real world violence •  Recognize bias and stereotyping in the media
  • 4. Media  literacy  is…! •  Consume and produce media messages for civic engagement •  Understanding how media messages are constructed •  Knowing which online information is reliable and knowing how to recognise correct information
  • 5. Media  literacy  is…! “ The ability to access, analyze, evaluate and create messages across a variety of contexts.” (Livingstone, 2004, p. 5)
  • 6. Media  literacy  is…! •  European Commission (EC): “media literacy is the competence to cope, autonomously and critically, with the communication and media environment established within the consequense of the ʻinformation society.” (EAVI study, 2009, p. 21) ! •  EC makes a clear distinction between two dimensions: ! o  1) Individual competences (for example: technical use, critical understanding and social skills) ! o  2) Environmental factors (for example: media education, policies and regulation, media availability)!
  • 7. Media  literacy  is…! •  Several definitions of media literacy! •  Media literacy: !
  • 9. Before we can measure media literacy (second step) we must fist know whereof media literacy is built. !  Conceptual map of media literacy (first step).!
  • 10. Conceptual map (work in progress)!
  • 11. Searching for sense! •  Media competences =! •  Competences vs skills: ! “The terms ʻcompetenceʼ and ʻkey competenceʼ are preferred to ʻbasic skillsʼ which was considered too restrictive as it was generally taken to refer to basic literacy and numeracy and to what are known variously as ʻsurvivalʼ or ʻlifeʼ skills. ʻCompetenceʼ is considered to refer to a combination of skills, knowledge, aptitudes and attitude, and include the disposition to learn in addition to know-how.” (Martin & Grudziecki, 2006, p.256) !
  • 12. Conceptual map (work in progress)!
  • 13. Privacy is …! •  Privacy (in our research) = privacy awareness. ! •  Privacy awareness = media competence: ! -Knowledge ! -Skills! -Attitudes !
  • 14. Inclusion is…! “Enabling all individuals to make informed and empowerd choices about the uses of ICTs whilst ensuring these individuals have ready access to the resources required to enable them to act on these choises.” (Selwyn & Facer, 2007, p.23) !