Media Literacy
Social networks and their impacts
Media Literacy: Revisited
"Media Literacy is a 21st century approach to
education. It provides a framework to access, analyze,
evaluate and create messages in a variety of forms--
from print to video to the Internet.”
“Media literacy builds an understanding of the role of
media in society as well as essential skills of inquiry
and self-expression necessary for citizens of a
democracy"
Thoman, E., & Jolls, T. (2005). Media literacy education: Lessons from the center for media literacy. In G. Schwartz & P. U. Brown
(Eds.), Media literacy: Transforming curriculum and teaching (Vol. 104, 2005, pp. 180 -205). Malden, MA: National Society for the
Study of Education.
Messages?
Messages are Representation
Messages Influence our Attitudes and Behaviors
People Interpret Message Differently
Messages Use Different Conventions
Message Have Economic & Political Power
fragmented world
Before the 21st Century
shift from
The 21st Century
dense of an integrated
world
to
Borderless
The 21st Century
liquidity soon…
21st C. Features (cont'd)
where is Thailand on this new map ?
technology and our
daily lives are fully
integrated.
common behaviour...
when do you start having this habit ?
“Information can be found
on:
 Anything
 Anywhere
 Anytime
people exchange
information and learn
from each other in a second...
Change
happens in a
second or
less
Subjects to Lecture
Knowledge
has shelf-life...
learn
unlearn and
relearn…
the 21st Century (cont'd)
new words …
21st C. Features (cont'd)
textism...
text liter8 equals
English
literate…
cannot communicate
in other country...
it is okay if you have your smart
phone...
who will be considered
LITERATE in the 21st century…
learn to live
together
Multicultural
understanding
know how to
learn
It’s all about a
Literacy …
Social media literacy
Is having the proficiency to communicate
appropriately, responsibly, and to evaluate
conversation critically within the realm of socially-
based technologies.”
(Katien Tillman)
communicate appropriately
responsibly
evaluate conversation critically
Social Media Literacy
1. Impression Management
2. Monitor and Reputation Management
3. Critical thinking content consumption
4. Responsible “conversationalism”
5. Social media outpost management
6. Information management
7. Technology management

Media literacy