Media literacy provides a framework for accessing, analyzing, evaluating, and creating various messages from print to video to the internet. It builds an understanding of media's role in society and teaches important inquiry and self-expression skills for citizens of a democracy. Social media literacy involves having the proficiency to communicate appropriately and responsibly on social networks, and to critically evaluate online conversations. It includes skills like impression management, monitoring one's online reputation, thinking critically about content, having responsible conversations, managing one's social media presence, and managing information and technology.