The document discusses the development of a conceptual model and framework to measure media literacy. It proposes that media literacy includes competences (skills, knowledge, and attitudes), media use, and external influences. The conceptual model goes beyond traditional skills-based definitions of media literacy. It accounts for how media use, context, and external social and environmental factors impact an individual's level of media literacy. The researchers aim to measure media literacy through a combination of quantitative and qualitative methods like surveys, observations, experiments, and interviews.