Social Media industry (Facebook, Twitter and Snapchat) has been taken for Financial Modelling. Basic Evaluation ratios have been taken to compare these platforms followed by some graphs.
Social media is an important conversation between customers, employees, and people that businesses need to engage with in order to shape discussions about their brand, learn from customers, and build relationships. The document discusses how prevalent social media has become, with statistics about time spent on sites like Facebook, and recommends that businesses post at least once daily to reach a large percentage of their fans. It also notes that social media landscapes are constantly evolving, so assistance from experts can help companies effectively utilize new technologies and services.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
This document analyzes the failure of MySpace by summarizing its history and identifying key reasons for its decline: lack of loyalty to users as it failed to adapt to their aging demographic; lack of innovation as it did not keep up with new technologies and features introduced by competitors like Facebook; lack of understanding of its own identity and delayed transition to a new focus; and lack of control after being acquired, facing pressure to immediately monetize at the cost of long-term growth. It concludes by proposing potential strategies for MySpace's revival, including repositioning its brand and platform.
1) Leveraging social media can increase customer engagement, retention, and satisfaction by allowing companies to listen to and engage with customers through new social channels. Sprint was an early adopter of using social media to communicate with customers.
2) Social media use is growing rapidly, with over 75% of adult internet users on social networks in 2010. New media users are also increasingly engaging with companies through social media.
3) Sprint has seen significant growth in customer engagement through social media, with over 500,000 online fans/followers and over 5,800 customers engaged in 2010 across Facebook, Twitter, and Sprint's online community.
Social media has become an integral part of recruiting and is no longer just a new trend. While only 2.9% of Americans use online classifieds to look for jobs, over 80% of internet users' time is spent on social media. Employers have recognized this shift and over 50% are using social media in some way for recruiting. Building a culture through social media takes time but can engage candidates through showcasing company culture rather than just job postings. The most effective social media networks for recruiting vary, with LinkedIn generating the most hires but Facebook providing the most referrals leading to hiring.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Social media is an important conversation between customers, employees, and people that businesses need to engage with in order to shape discussions about their brand, learn from customers, and build relationships. The document discusses how prevalent social media has become, with statistics about time spent on sites like Facebook, and recommends that businesses post at least once daily to reach a large percentage of their fans. It also notes that social media landscapes are constantly evolving, so assistance from experts can help companies effectively utilize new technologies and services.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
This document analyzes the failure of MySpace by summarizing its history and identifying key reasons for its decline: lack of loyalty to users as it failed to adapt to their aging demographic; lack of innovation as it did not keep up with new technologies and features introduced by competitors like Facebook; lack of understanding of its own identity and delayed transition to a new focus; and lack of control after being acquired, facing pressure to immediately monetize at the cost of long-term growth. It concludes by proposing potential strategies for MySpace's revival, including repositioning its brand and platform.
1) Leveraging social media can increase customer engagement, retention, and satisfaction by allowing companies to listen to and engage with customers through new social channels. Sprint was an early adopter of using social media to communicate with customers.
2) Social media use is growing rapidly, with over 75% of adult internet users on social networks in 2010. New media users are also increasingly engaging with companies through social media.
3) Sprint has seen significant growth in customer engagement through social media, with over 500,000 online fans/followers and over 5,800 customers engaged in 2010 across Facebook, Twitter, and Sprint's online community.
Social media has become an integral part of recruiting and is no longer just a new trend. While only 2.9% of Americans use online classifieds to look for jobs, over 80% of internet users' time is spent on social media. Employers have recognized this shift and over 50% are using social media in some way for recruiting. Building a culture through social media takes time but can engage candidates through showcasing company culture rather than just job postings. The most effective social media networks for recruiting vary, with LinkedIn generating the most hires but Facebook providing the most referrals leading to hiring.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Public Affairs in International Operations Course, Skopje, 2014.Info Ops HQ
David talks about Social Media at venues around Europe. If you would like a presentation at your unit, establishment or business please contact nicole@infoopshq.com to find out how we can help.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Social media refers to online platforms that allow people to share content and have conversations. It is a fundamental shift from traditional one-way communication to an interactive dialogue. Brands need to listen to what people are saying about them online and engage in conversations in order to understand customers and influence them. By participating authentically in social media, brands can build relationships with current and future customers.
Facebook's vision is for people to stay connected and share what matters to them. Its mission is to give people the power to share and make the world more open and connected. Facebook launched in 2004 for Harvard students and expanded to other universities, before opening to everyone in 2006. It grew rapidly, reaching 100 million users in 2008. Facebook's strengths include its large user base, excellent user experience, and understanding of user needs. Its weaknesses include reliance on advertising revenue and privacy issues.
Unlocking the True Value of Social Media Holly Ross
Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It notes that the internet is now a platform for interaction, conversation, and sharing rather than just information. The document then argues that companies need an online strategy because social media has a major impact, with 2/3 of internet users on social networks and time spent on social networks growing faster than overall internet usage. It concludes that developing an online strategy is important for companies to engage with customers and compete with peers in the new media landscape.
Mobile storytelling app Evrybit helps sports enterprises monetize media on mobile. It allows easy sharing of real-time multimedia stories across devices. Evrybit addresses problems like declining ad revenues and rising ad blocking by using non-blockable, contextual local ads. The app simplifies media production and distribution for high school, college, and pro sports teams and leagues worldwide.
This document outlines Ripple6's approach to building comprehensive social marketing strategies. It discusses scaling tactics into a cohesive strategy, inspiring audiences through campaigns, collaboration, conversations and more. Ripple6's "Social Hub" brings all social media efforts together on a single platform with analytics, community insights and integration across online networks. The Social Hub allows brands to create an always-on social presence that scales and connects all marketing activities in a comprehensive way.
The document summarizes the author's experience and key learnings from attending the Social Fresh conference in Tampa, Florida. The conference had over 300 attendees and featured presentations from influencers like Chris Brogan and Jay Baer. The author shares their top 3 takeaways from the event: 1) Social media is about real people, not just profiles; 2) Big data is increasingly important for social media insights and targeting; and 3) Mobile engagement is critical as people spend more time on their devices.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Ad Blocking: The War Between Consumers and PublishersLaura Gardner
The increasing trend of ad blocking brings many dangers to media and advertising professionals. Industry professionals must act fast to prevent these dangers. This slideshare examines the negative impact ad blockers are having on publishers and offers some solutions to the problem
The document discusses how social media is driving social change and outlines four essential steps for using social media effectively: focus your goal, grab attention, engage audiences, and take action. It provides Barack Obama's first tweet as an example and explores how social media has evolved, exploded onto the web, and brought people and businesses together. Various social media portals like Twitter, Facebook, blogs, and LinkedIn are examined for their abilities to create awareness, engagement, and referrals.
Social media allows for sharing of information and democratization of knowledge. It is growing rapidly with hundreds of millions of users on platforms like Twitter, Facebook, and LinkedIn. While some think social media is just a trend or that companies can't control what people say, it actually allows companies to engage with customers, understand competitors, and generate positive word of mouth. Social media gives opportunities to create, share, engage, and listen that were not possible before.
The reality of Media and Advertisements Annika Spence
The document discusses the impact of advertising, particularly on female youth. It notes that advertisers spend billions each year targeting different audiences based on traits like age and gender. This targeted advertising can have detrimental effects, particularly on female youth's mental health and body image. With fewer teens watching television, advertisers have turned to social media as the new medium for targeting youth. Some of the techniques used, like placing fashion and beauty ads on social media, can lead teens to compare themselves to peers and celebrities and feel a need to purchase products. The document calls for more ethical advertising practices that reflect healthy body images.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Facebook is a social media platform that was founded in 2004 by Mark Zuckerberg and others. It began as a social network for Harvard students and expanded to other universities before becoming available worldwide. The company's mission is to connect people and make the world more open and connected. Facebook owns other popular platforms like Instagram, WhatsApp, Oculus, and others. It has billions of monthly active users and generates revenue through digital advertising.
Public Affairs in International Operations Course, Skopje, 2014.Info Ops HQ
David talks about Social Media at venues around Europe. If you would like a presentation at your unit, establishment or business please contact nicole@infoopshq.com to find out how we can help.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Social media refers to online platforms that allow people to share content and have conversations. It is a fundamental shift from traditional one-way communication to an interactive dialogue. Brands need to listen to what people are saying about them online and engage in conversations in order to understand customers and influence them. By participating authentically in social media, brands can build relationships with current and future customers.
Facebook's vision is for people to stay connected and share what matters to them. Its mission is to give people the power to share and make the world more open and connected. Facebook launched in 2004 for Harvard students and expanded to other universities, before opening to everyone in 2006. It grew rapidly, reaching 100 million users in 2008. Facebook's strengths include its large user base, excellent user experience, and understanding of user needs. Its weaknesses include reliance on advertising revenue and privacy issues.
Unlocking the True Value of Social Media Holly Ross
Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It notes that the internet is now a platform for interaction, conversation, and sharing rather than just information. The document then argues that companies need an online strategy because social media has a major impact, with 2/3 of internet users on social networks and time spent on social networks growing faster than overall internet usage. It concludes that developing an online strategy is important for companies to engage with customers and compete with peers in the new media landscape.
Mobile storytelling app Evrybit helps sports enterprises monetize media on mobile. It allows easy sharing of real-time multimedia stories across devices. Evrybit addresses problems like declining ad revenues and rising ad blocking by using non-blockable, contextual local ads. The app simplifies media production and distribution for high school, college, and pro sports teams and leagues worldwide.
This document outlines Ripple6's approach to building comprehensive social marketing strategies. It discusses scaling tactics into a cohesive strategy, inspiring audiences through campaigns, collaboration, conversations and more. Ripple6's "Social Hub" brings all social media efforts together on a single platform with analytics, community insights and integration across online networks. The Social Hub allows brands to create an always-on social presence that scales and connects all marketing activities in a comprehensive way.
The document summarizes the author's experience and key learnings from attending the Social Fresh conference in Tampa, Florida. The conference had over 300 attendees and featured presentations from influencers like Chris Brogan and Jay Baer. The author shares their top 3 takeaways from the event: 1) Social media is about real people, not just profiles; 2) Big data is increasingly important for social media insights and targeting; and 3) Mobile engagement is critical as people spend more time on their devices.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Ad Blocking: The War Between Consumers and PublishersLaura Gardner
The increasing trend of ad blocking brings many dangers to media and advertising professionals. Industry professionals must act fast to prevent these dangers. This slideshare examines the negative impact ad blockers are having on publishers and offers some solutions to the problem
The document discusses how social media is driving social change and outlines four essential steps for using social media effectively: focus your goal, grab attention, engage audiences, and take action. It provides Barack Obama's first tweet as an example and explores how social media has evolved, exploded onto the web, and brought people and businesses together. Various social media portals like Twitter, Facebook, blogs, and LinkedIn are examined for their abilities to create awareness, engagement, and referrals.
Social media allows for sharing of information and democratization of knowledge. It is growing rapidly with hundreds of millions of users on platforms like Twitter, Facebook, and LinkedIn. While some think social media is just a trend or that companies can't control what people say, it actually allows companies to engage with customers, understand competitors, and generate positive word of mouth. Social media gives opportunities to create, share, engage, and listen that were not possible before.
The reality of Media and Advertisements Annika Spence
The document discusses the impact of advertising, particularly on female youth. It notes that advertisers spend billions each year targeting different audiences based on traits like age and gender. This targeted advertising can have detrimental effects, particularly on female youth's mental health and body image. With fewer teens watching television, advertisers have turned to social media as the new medium for targeting youth. Some of the techniques used, like placing fashion and beauty ads on social media, can lead teens to compare themselves to peers and celebrities and feel a need to purchase products. The document calls for more ethical advertising practices that reflect healthy body images.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Facebook is a social media platform that was founded in 2004 by Mark Zuckerberg and others. It began as a social network for Harvard students and expanded to other universities before becoming available worldwide. The company's mission is to connect people and make the world more open and connected. Facebook owns other popular platforms like Instagram, WhatsApp, Oculus, and others. It has billions of monthly active users and generates revenue through digital advertising.
The document discusses Facebook, the largest social network with over 600 million users. It describes Facebook's origins, mission, growth, headquarters, competitors, and valuation. Key opportunities for Facebook internationally include reaching a global user base where over 60% of users are outside the US and Canada, expanding into 89 languages to better serve international members, and attracting more international advertisers as it grows its user base worldwide. However, Facebook also faces challenges around security risks, protecting user privacy as its business model relies on user data, and providing sufficient customer support for its large user base.
The document discusses how social media can be used for education advancement and engaging alumni. It notes that traditional advertising is no longer effective as audiences don't trust ads and are exposed to too many. Social media allows organizations to engage with audiences at no cost while building communities and facilitating conversations. It provides tips on how universities and alumni associations can utilize social media by developing strategies, deciding on appropriate platforms, and focusing on engagement and adding value over aggressive marketing.
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer's unique social needs, as well as differences by category and market, is key to creating successful social experiences.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01Agnès Laurent
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs for connecting communities both online and with brands. Understanding consumer needs and motivations for using different social media platforms is key to creating successful social strategies. While terms like "friends" and "influencers" are no longer adequate, almost half of internet users have joined brand communities, driving loyalty, endorsement and sales. However, understanding each market, category and consumer is still needed to build effective social experiences.
This document discusses the importance and use of social media, particularly Facebook, for non-profit organizations. It provides statistics on social media use, defines social media and social networking, and outlines why Facebook is important for fundraising and engagement. Potential risks of social media are also addressed. The document examines how PEI Kids can utilize social media according to its strategic plan, including fundraising and creating awareness of its mission.
Jason Mark is the CEO and Founder of the East London based social media strategy agency, http://floeo.com/
Jason navigates the basic tools available on social media platforms as well as share a case study of their work with YouTube sensation and drummer, Cobus Potgieter, and how they used social media to form The YouTube Band.
Similar to Social media Industry - Financial Modelling (20)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
3. • Facebook, Inc. is an American online social media and social networking service
company based in Menlo Park, California. It was founded in 2004. People use
Facebook to stay connected with friends and family, to discover what’s going on in
the world, and to share and express what matters to them.
• Twitter, Inc. is based in San Francisco, California. It was founded in 2006.It is
a microblogging and social networking service on which users post and interact
with messages known as "tweets".
• Snapchat was released in 2011. Snapchat is a camera made for communicating in
the moment! Live in the Moment: Chat with stickers, Bitmoji, and more. Snapchat
is a multimedia messaging app used globally
4. Evaluation Ratios
TWITTER FB Snapchat
No. of users 0.126 2.37 0.186
PE Ratio 14.53 31.07 -
EV/ Gross Profit 9.62 11.01 53.64
EV/Ebitda 25.9 18 -21.36
EV/Revenue 5.95 7.7 13.24
EV 20.01 512.16 20.44
As Social Media Industry is a
labor intensive industry, I
have mainly taken into
account no. of active users,
enterprise value and PE
Ratio.
6. 0
0.5
1
1.5
2
2.5
No. of users
No. of active users (Billion)
TWITTER FB SnapChat
Social Media usage is determined by its number of active users. Facebook has about 2.37
billion users.
7. 0
5
10
15
20
25
30
35
PE Ratio
PE Ratio
TWITTER FB SnapChat
PE Ratio denotes what the market is willing to pay for a company's earnings.As Facebook
has more than double the PE ratio than twitter and 30 times that of Snapchat, it means
that investors are anticipating higher growth in the future.