The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Presentation on online communities given at LIFT summit in Atlanta. Talks about B2B online communities, personal branding, and how vendors can get involved.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Presentation on online communities given at LIFT summit in Atlanta. Talks about B2B online communities, personal branding, and how vendors can get involved.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
HP Social Media Roundtable - Allen's intro and presentationabonde
My intro and presentation - "From Social Networking to Social Business" - from the Social Media Roundtable event held at HP Cupertino on April 21, 2010
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
HP Social Media Roundtable - Allen's intro and presentationabonde
My intro and presentation - "From Social Networking to Social Business" - from the Social Media Roundtable event held at HP Cupertino on April 21, 2010
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy
Social Media Marketing: From Entertainment to EssentialKristina Lane
Capstone research project where students were expected to synthesize and integrate learning experiences acquired through the program's previous courses while evaluating current media communications topics.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
1. September 29, 2009 The Future of Recruiting is Social - How Social Media is Changing Recruiting Presented By: Brian Cavoli Director of Marketing and Social Media Strategies, JCSI Jim Sullivan CEO, JCSI
17. Agenda Who is Using This? Introduction to Social Media Making the Case for Social Staffing Evaluating the Tools Measurement Discussion 10
18. What is Social Media Content created by people using highly accessible and scalable publishing technologies Democratization of knowledge and information Transforming people from content consumers into content producers 11
19. Social Media is About Relationships “Web 2.0” technologies turn websites from one-way communication to a “market conversation” Bypassing traditional communications methods to reach audiences directly Individuals sharing ideas, experiences and opinions with millions of others Companies can reach many candidates directly Your Company Job Ads Agencies 12
22. Agenda Who is Using This? Introduction to Social Media Making the Case for Social Staffing Evaluating the Tools Measurement Discussion 15
23. The Future Staffing is Social Social media has revolutionized marketing – now, it is changing the future of recruiting Never before has the talent deep in a competitor’s organization been so accessible Ads and agencies are losing effectiveness social media can attract higher quality hires at a lower cost 16
24.
25. Requires a proactive approach to reach them and the quality content to appeal to them
27. Importance of Social Media Social networking has become more popular than email Time spent growing 3 times faster than overall rate of Internet growth Audience is becoming older and globally diverse In 2009, the number of Facebook members age 35+ has doubled Users are 3 times more likely to trust a peer over advertising when making a purchase decision Social Profile of US Online Adults Forrester Research Source: Nielsen Source: Jupiter Research Source: Forrester Research 18
35. “A” Level Candidates Currently Working for Competitors CULTIVATION Influence Throughout the Process 22
36. PR for Your HR Social media has dramatically changed PR and marketing We are applying these proven practices specifically for staffing and recruitment conversations Communications Firm Brands Consumer Forrester Research Future of Communications Firms “Deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network for talent and insights.” Source: Forrester Research 23
37. The Next Generation of Recruiting Proactive outreach to participate in communities to build relationships as part of a long-term employment strategy Develop strong understanding of the audience and where they live online Join communities where relevant conversations are occurring Identify talent based on demonstrated expertise Connect with them by following/friending, etc Build credibility by contributing to the discussion Offer value by sharing relevant content/resources Gain referrals through personal networks Help shape your employment brand 24
38. Future of Communications Influence of “traditional content sources” wanes in favor of digital consumer-generated information available on-demand 25 Source: http://www.baekdal.com/articles/Management/market-of-information/
40. Listening Seek First to Understand, Then to Be Understood Find the communities, blogs and discussion forums that attract your targeted candidates Apply monitoring tools to pick-up relevant brand mentions Participate in the conversation to understand the discussions, topics, personalities and tone Identify the individuals that demonstrate expertise and influence 27
41. Engaging Advocate Don’t Advertise Comment on their contributions so the pitch isn’t the first time they’ve heard of you Read several posts to understand the individual’s personality and areas of expertise Make every communication personalized and relevant Post links to jobs and content in a way that is relevant to the discussion and adds value to the community Invite feedback, comments and referrals and make it easy for them to contact you privately 28
42. Engagement = Business Success “ companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference. In fact, these Mavens have sustained strong revenue and margin growth in spite of the current economy “ http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf 29
43. The Right Message for the Right Person at the Right Time There are many ways to develop tools and content that will attract and engage candidates Sharing Social network pages Twitter Company videos Job posting videos Podcasts Widgets Topic communities Blogs Web events / Webinars 30
44. Agenda Who is Using This? Introduction to Social Media Making the Case for Social Staffing Evaluating the Tools Measurement Discussion 31
46. Facebook-Centric Strategy A presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends Facebook Page is your social media hub Navigation to all the tools across the web Don’t need to be a member to view Designed for conversation and networking Enables you to shape a brand experience 33
47. Corporate Facebook Pages Corporate pages have a different audience / goals Great for company news Product promotion Customer service Sales, special offers Limited to 6 tabs … and one wall 34
48. Facebook Careers Page Conversation focused on job opportunities and careers Reasons people follow are very different than on your marketing site Complement any page created by your marketing group Features: Recruiting events Company / employee videos Links to other communities – Twitter, YouTube, Podcasts 35
55. Facebook Users Getting Older Networks have become more mainstream - audience becomes older Almost one third of its global audience is aged 35-49 years of age One quarter is over 50 years old 25-34 year population is doubling every 6 months 37
56. Top Reach - Locally and Globally Topped 300 million users in Sept ’09 70% of its user base is now outside the US 38 Source: Checkfacebook.com
57. The Hype of 2009 Twitter Generates $48 Million of Media Coverage in a Month According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That's half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.) 39
58. Twitter for Recruiters Promote and discuss jobs Research candidates Network Build employment brand Follow influential people Build viral momentum Link to important information 40 Social media is used to increase collaboration, communication and innovation Twitter can level the playing field so that smaller firms can find those people as effectively as the Fortune 500 do Efficient way to identify passive job candidates who might not be scanning job boards. HarvardBusiness.org
60. Twitter DemographicseMarketer & ComScore “What is interesting is that it is not the 18-to-24-year-olds, the traditional social media early adopters, that are driving Twitter growth” “More specifically, 45-54 year olds are 36% more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30% more likely.” (Reuters) Age Distribution of Twitter Users 42
61. Recruiter Blogging Show a human side of your corporation to prospective employees Conversational version of press releases, marketing materials and job postings Discuss community service events Recruiting events Typical interview questions Explanation of company benefits Interviews with hiring managers Requires a commitment - weekly updating 43
65. Online Video 76.8% of the total U.S. Internet audience viewed online video Average online video viewer watched 356 minutes of video (approx. 6 hours) a month 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer) YouTube accounts for 90% of online video consumption (Comscore) 68% of people who watch online videos pass links for these videos onto their friends (OPA and Adweek) 47
67. Podcasts Podcast downloaders tend to be male, young and educated 35-54 year olds represent about half of the podcasting audience. iTunes accounts for 75% of all podcast downloads, (Podtrac) 49
71. Agenda Who is Using This? Introduction to Social Media Making the Case for Social Staffing Evaluating the Tools Measurement Discussion 53
72. This is a relationship-building strategy utilizing unpaid media and direct to consumer communications There are many key performance indicators we can track 54 Measurement
76. Measure Candidates Connecting social interactions to candidate databases Inquiries from Social Sites Candidate Screening Self Identified on Applications Applicant Tracking Systems 58
78. What’s Your Strategy? Leave Your Card Receive Our eBook Social Media Strategy for Your Business Brian Cavoli bcavoli@jcsi.net Kevin Jones kjones@jcsi.net Jim Sullivan sullj@jcsi.net 888-JCSI- INC Blog: www.JCSI.net www.twitter.com/JCSInet www.facebook.com/JCSInet www.youtube.com/JCSInet 60