cross media optimization

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This document discusses strategies for cross-media optimization. It recommends trends to stand out from competitors by being relevant across multiple search results rather than just ranking first. It suggests optimizing content for searchability using tags and customization while engaging audiences through trending topics across paid, owned, and earned media channels. The last point emphasizes identifying a central "hub" to hold a marketing campaign together.

Business Technology News & Politics

Cross-Media Optimization presented by Lindsey Fair

you don’t want to be #1, you want to be all 10

Lastly, consider what’s holding your campaign together? in other words, what’s your HUB ? All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.

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