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Uploaded byLindsey Fair, MBA
cross media optimization
This document discusses strategies for cross-media optimization. It recommends trends to stand out from competitors by being relevant across multiple search results rather than just ranking first. It suggests optimizing content for searchability using tags and customization while engaging audiences through trending topics across paid, owned, and earned media channels. The last point emphasizes identifying a central "hub" to hold a marketing campaign together.
cross media optimization
- 1. Cross-Media Optimization presented by Lindsey Fair
- 2. you need to stand out
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- 5. search isstill #1
- 6. you don’t wantto be #1, you want to be all 10
- 7. SEO = coolkid strategy
- 8. paid owned earnedearned
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- 12. active vspassive
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- 14. Lastly, consider what’sholding your campaign together? in other words, what’s your HUB ? All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
Editor's Notes
- #3 CMO is good for SEO, inclusiveness, adding capabilities and situational interest
- #5 Big happy family of marketing – trying to accomplish the same thing, so rather than it being a mom vs dad strategy, there are pros / cons and ways to work together
- #10 use trending topics for seo on-demand
- #11 tags / links / trackbacks / promo buttons key
- #12 customize pages, especially urls, and info to other links
- #14 Social sharing, make it shareable