Social Media presentation by Paul Hebert, Managing Director of I2I. This was one of four (4) presentations given during the Communications breakout at the EEA Exp 2010.

1. Social Networks and Social Media

3. The 10,000 Hour Rule Neurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achieve the level of mastery associated with being a world-class expert.

4. Don’t Take a Vacation!

5. 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 You Are Here

6. Social Media Is Your STUFF

7. Social Networks Are Where Your STUFF Lives

9. Why is this important now? THIS year there are more Gen Y workers than Boomer workers.

10. 8 Years from now… Gen Y will bemore than 50%of the workforce

11. GEN Y… 96% belong to social networking sites

12. GEN Y… Boston College stopped giving out email addresses to incoming freshmen

13. 80% of companies are using Linkedin as their primary tool to find employees

14. Buyers Are Social Percentage of B2B buyers using social media tools to research and execute purchases. Forester Research (Feb. 2009),

15. Search #1 #2

16. 25% of search results for the top 20 brands are links to user generated content Search

17. User Driven

18. Conversation Not Promotion

19. A Layer in A Total Strategy

20. Promotion/Program

21. Company/Branding

22. Branding Communication & Influence What Others Say About You What You Say In Person What You Present Web Site Pitches PR Sales People Employees Clients Friends Family Connections

23. Impact VS Importance Communication & Influence What Others Say About You Amount of Real Influence What You Say In Person What You Present Time Spent Crafting the Message

24. Summary Stuff & Places To Share Stuff Preferred User Conversational Onion

25. In closing…From a tweet prefaced with OH (over heard)… "Social media is like teen sex. Everyone wants to do it. No one actually knows how. And when it’s over they’re surprised it wasn’t better."