The document discusses the importance of social media and networks, highlighting the 10,000 hour rule for achieving expertise and the increasing presence of Gen Y in the workforce, with 96% using social networking sites. It emphasizes that companies are utilizing platforms like LinkedIn to recruit employees and that B2B buyers are increasingly leveraging social media for research. The overall message suggests that while many engage in social media, effective implementation and understanding remain challenges.

1. Social Networks and Social Media

3. The 10,000 Hour RuleNeurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achieve the level of mastery associated with being a world-class expert.

4. Don’t Take a Vacation!

5. 19971998199920002001200220032004200520062007200820092010You Are Here

6. Social Media Is Your STUFF

7. Social Networks Are Where Your STUFF Lives

9. Why is this important now?THIS year there are more Gen Y workers than Boomer workers.

10. 8 Years from now…Gen Y will bemore than 50%of the workforce

11. GEN Y…96% belong to social networking sites

12. GEN Y…Boston College stopped giving out email addresses to incoming freshmen

13. 80% of companies are using Linkedin as their primary tool to find employees

14. Buyers Are SocialPercentage of B2B buyers using social media tools to research and execute purchases. Forester Research (Feb. 2009),

15. Search#1#2

16. 25% of search results for the top 20 brands are links to user generated contentSearch

17. User Driven

18. Conversation Not Promotion

19. A Layer in A Total Strategy

20. Promotion/Program

21. Company/Branding

22. BrandingCommunication & InfluenceWhat Others Say About YouWhat You Say In PersonWhat You PresentWeb SitePitchesPRSales PeopleEmployeesClientsFriendsFamilyConnections

23. Impact VS ImportanceCommunication & InfluenceWhat Others Say About YouAmount of Real InfluenceWhat You Say In PersonWhat You PresentTime Spent Crafting the Message

24. SummaryStuff & Places To Share StuffPreferredUserConversationalOnion

25. In closing…From a tweet prefaced with OH (over heard)…"Social media is like teen sex. Everyone wants to do it. No one actually knows how. And when it’s over they’re surprised it wasn’t better."