The poster focuses on the film The Dark Knight, with the Joker's head covering the 'P' in Empire to show it overpowering the magazine. The picture of the film takes up most of the cover space, with other details written over it. The dark red title reinforces the horror genre of the film. Font choices and the unique letter shapes make the magazine stand out and promote the rare opportunity to read about the film within its pages.

1. The use of the word ‘PLUS’ shows that the film situated on the front of the poster is the main focus and anything else is just ‘extra’. The head of the joker covers the ‘P’ in empire, which gives the sense that it is overpowering the magazine itself because the film is so big and successful. The picture of the film is the main aspect of the cover. The other features are written over the picture, as opposed to the picture being a small feature on the magazine. The date and the price of the magazine is very small and doesn’t stand out. This could be as it may not attract the readers as much, and the film may also be taking over the whole page and divert their attention to that instead. The red title of the magazine enhances the darkness and sense of the film, giving clues or reinforcing the genre and the general narrative. The writing shows that the film is/will be relatively eerie. The font used looks handwritten and looks as if it has been carved. The white font used for the ‘extra’ information shows a sense of innocence for those topics, but more so enhances the horror genre of The Dark Night. These words show that the film is that successful and gives the impression that this is a rare opportunity to read this anywhere else so as it promotes the magazine! The bright colours make the magazine stand out and the different shapes around the letters shows that it is unique. The website is fairly small underneath the title of the magazine, which shows where you can find out more about what is in the magazine. The colour of his socks are shown, which, with the different colours, they relate to the word ‘Joker'; his title in the film. The barcode is a typical convention of a magazine.