The document discusses fonts used in film titles and marketing for different genres. It provides examples of how fonts for the films "Love and Basketball" and "Frozen" convey romantic comedy and thriller genres respectively through font style, colors, spacing of letters, and additional text. Two thriller film titles, "Insidious" and "Saw", are analyzed in depth for how their fonts use color schemes, letter positioning and styles to provide clues about the films' themes of injury, death, and mystery. The document concludes by discussing potential fonts for an original thriller title called "Another" based on a Japanese anime, analyzing strengths and weaknesses of options written in Japanese, a bold disoriented style, and one resembling dripping blood suited to scenes

1. Fonts styles
Font is defined as a particular size, weight and type of a particular design.
There are approximately 265,978 fonts that have been created and 154,322
families; which each font has been categorised into depending on their size,
weight and design. Fonts have been dated back to the 1450’s until the present
where fonts were casted into lead alloys. The first machine that was used to
cast font was called a linotype machine that was created by Ottmar
Mergenthaler in 1886. This was first used by the New York Tribune and the
invention is known to be one of the greatest advances in printing.
A range of fonts are used in thrillers that can vary from their size, weight and
design. The font of the thriller can be the trade mark for thrillers, which allow
them to be recognised locally, globally and internationally. The font that is
used within the film and marketing the film such as trailers and posters can
give the viewer an insight to what the film is about, this is almost like a teaser
to build up the suspense about the film. The font is important because it can
give the viewer an indication of the type of genre of the film. For example love
and basketball falls into the romantic comedy genre, the viewer can
automatically tell that the film is going to be about basketball and have an
aspect of love within the movie. The lettering that is used for the title is close
together and thin, which could represent a bond that two people have in the
movie. The title has orange which can represent a basketball which can be the
common ground between the two people. Underneath the title there is a love
heart to emphasise the conventions of the movie.

2. On the other hand, Frozen falls into the thriller genre, the viewer from the font
doesn’t know what to expect, however, the caption under underneath the title
“No one knows you’re up there” indicates that this is a thriller and the dark
blues that are used indicates to the person reading the poster that it is a
thriller. The font for the title is in capital letters this is to capture the reader’s
attention to the title when they first look at the poster. The lettering of the title
is spaced out, which could represent that the letters are frozen as ice cubes in
order to complement the theme of the thriller. The letters also has white at the
top and grey at the bottom, these colours represent cold, snow and ice this is
done to emphasise the conventions of the thriller.
Fonts’ from film’s
Both of these titles have bold lettering that attracts the reader’s attention.
Insidious font is called Neutraliser Sans, they have also chosen to use two
different colour schemes for its titles which are red and grey that is on a black
background to call attention to the title. The red could represent blood which
could indicate that a character or maybe several characters’ in the film are
going to get hurt or maybe killed. But, they have purposely chosen to colour 3
letters red that could signify something that occurs in the film. The grey in the
lettering represents cold and gloomy, the letters that are coloured grey have
different shades of grey. These letters’ have the effect of the sky on a gloomy
and rainy day. This could possibly be the sky setting for the film. The title is
horizontal and is in a straight line.
On the other hand, Saw is written in a font called Sawsome. In this title there
are several different colours’ that are used, such as black, a hint of red and a
skin tone of a human. Saw’s title has purposely been put on a white
background in order to highlight the title so that is the first thing that the

3. reader see’s when reading the title. The human skin tone could convey that
something may happen to a human in the movie which creates mystery. In the
title there is a hint of red in the title could symbolise death or someone in the
movie getting hurt which Saw is notorious for their glory scenes. The black in
the title could represent an entity in the film. The positioning of the words Saw
is in the middle of the image and is horizontal in a straight line.
In conclusion, I prefer insidious title because it capture the reader’s attention, I
also like that the letters are more bolder and there on a black background that
makes the title stand out more than Saw’s title. The usage of different colours
and the black background that makes the title easy to read.
Possible fonts
My thriller opening is called Another which is based off of a Japanese anime.
In my thriller opening the main character called Annie is dressed up as a
anime character with the dramatic hair and makeup that is associated with
Japanese amine’s. I will now be discussing the different types of fonts that i
like and highlight both the weaknesses and the strengthens of the fonts.
別の
1.This is Another written in Japanese which is called Betsu no. I think the font
that the word is written in, because it is bold and it would stand out to the
reader. I also like this title because it would create confusion to the viewer and
make them interested what could occur next. I also like that it would
complement Japanese amines’ because whilst watching them you will see
Japanese writing appear on the screen that is describing what is occurring in
the movie in that moment in time. However, the anime will be in English, and it
is set in England. The target audience are English speaking countries; so it
would be confusing to most viewers’ if the title was in Japanese.

4. 2. This is my second font that is by Sinister fonts; I like the font because the
letters’ are bold and it has an edgy effect. This complements the style, look
and personality of the main character Sasha. I also like that the font looks
disorientated as all of the letters’ aren’t the same size. I would be able to use a
range of colours in order to make the title stand out. On the other hand, I don’t
think this font would be able to capture the viewers’ attention straight away
when seeing this font. This font for me personally has a type of witchy effect,
my thriller doesn’t have anything to do will witches so this could mislead the
audience that is viewing my thriller.
3. This is my third font that is by Jonathan S. Harris; I like this font because it has an
effect of a substance dripping down it that appears to be blood. This would go well with my thriller
because we have several scenes’ that involve blood. I also like that the letters’ are bold, this will
stand out to the person reading the title. The letters’ can also have two different colours that can
give a nice effect. The letters’ have edges, this is perfect because I have a scene in my thriller
where the main character is running through the woods, and the letters remind me of leaves.
Personally like this font the most out of all of the fonts because it represents scenes that are in my
thriller.