The document analyzes a poster for the soap opera EastEnders. It discusses several design elements of the poster and their intended meanings and effects: 1) The main image of the character Lucy blends into the backdrop to suggest she is becoming the central focus of the show's narrative. 2) The tagline uses all capital letters and punctuation to draw attention and create a sense of urgency and drama. 3) A link to the show's Twitter page encourages audience engagement and builds a personal relationship between viewers and producers. 4) The BBC logo is subtly placed and does not interrupt the image, showing the priority is audience enjoyment over self-promotion.

1. Ancillary product analysis- Poster
Adam Fox
2052
St Andrews catholic school
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2. the main image is of the character
‘Lucy’ and is the main convention on
the poster, this connotes that this is
the main topic of the soap opera is
the ultimate theme in the show. the
image has been manipulated so that
it the same dark and grainy brownish
colours of the backdrop of the
EastEnders title intro for the program.
There is also a fade of the edges of
Lucy, this gives the image no borders
and connotes that Lucy is blending
into the story of EastEnders an
transcending all other issues to
become the centrepiece of narrative.
The tagline is all in capitals and so
connotes urgency and drama. This
will catch the attention of the
audience as it is more shocking. The
punctuation also has this effect as
the full stops make you pause and
reflect on the words and then
prepare yourself for the full impact
of the next word ‘FOREVER.’
The synergetic link to the twitter page of
EastEnders suggests that the audience
will want to find out as much information
about events before the show so they
fully understand want is happening this
link actively encourages the audience to
do this and builds on the ‘personal
relationship’ (Katz) between the
audience and the production studio of
the program.
The studio logo is at the
bottom on the page and so
dose not interrupt the main
image of the tagline. This
connotes that they value the
audiences enjoyment of the
program more then the
boosting about their making
of it. it is also in the same
font as they use in all of the
BBC advertising and so
creates brand identity.

3. Analysis of EastEnders poster
• I would repeat (Steve Neale: 1980) the use of effects of
the image to make the character can blend more easily t
the background and make it flow better as there will be
now or little borders as shown in the EastEnders poster. I
will also ‘repeat’ having the model looking away from the
camera as this will look more natural and effective in the
showing of guilt or fear.
• I will ‘repeat’ the use of capitalisation of the tagline as this
gives the impression of urgency and threat. This will draw
in the audience as it is more striking to look at and catches
people eye more than the standard lettering. I will also
‘repeat’ the use of punctuation create pause and impact
for the next sentence. This will be more effective if a make
the tagline short and powerful.

4. The tagline ‘a week that
hollyhocks will change
forever’ connotes finality
and is very decisive as it say
that it will change forever.
This also suggests that an
important aspect or
character will change as this
will be a noticeable
deference to future
episodes. The fact that it is
also in a white box connotes
a separateness from the
image and is in the brand
front of channel 4 and so
suggests inconsistency
between text and image.
The main image has a red fire effect on to
make it look as if the characters are coming
out of the flames. This connotes that the fire
will effect all their live in some way and that
they are all involved. Another integration is
that the fire is in facet a metaphor and that
this event will rip through them like a fire but
it is not literal. The characters in the image are
nude, this connotes venerability and
desperation as they try to cover themselves in
turn suggests that in the narrative there lives
are going to be greatly scrutinised by the other
characters and the audience.
The institution logo is
see-through and this
means that they intend
that the story to be
more important.
However, the logo is
large and more
dominating them the
EastEnders poster and so
is less subtle
The date is at the bottom
and with the slogan. This
connotes that it is of less
importance them the main
image but is of equal value
to the slogan. This
encourages the audience to
be ready at this time to
watch the program.

5. • I will repeat (Steve Neale: 1980) the use of the date on the poster as
this will clearly advertise when the new soap opera will be and this
will mean that the audience is likely to schedule in the time to what it
if they know when it is broadcast.
• I will also ‘repeat’ the see through effect on the institution logo as this
makes it lend better with the images but can still be seen easily. In my
poster I will try to make the institution logo smaller as to make it
more subtle.
• The effects used on the image is effective as it give a symbolic clue as
to the themes in the narrative. I shall ‘repeat’ this in my poster, not
necessarily for the character in in some part of my poster.
Analysis of Hollyoaks poster

6. The main image is a low
angle long shot of all the
characters but is mostly
focused on the centrally
frames female character.
This connotes that she is the
protagonist in the narrative
and that she is the lead
investigator. The low angle
connotes power and this
could mean that she is a
powerful figure or that this
murder case involves
powerful people. The dark
colours connote that the tale
will involve negative themes.
The tagline is written in
handwriting font style
and looks to written in
chalk. This connotes
that one the characters
themselves is writing
this to warn off the
investigators of this
murder. The verbal
code is very
threatening and
connotes that s great
many secretes shall be
unravelled in the
narrative tale. The ‘the
investigation returns ‘
connotes that the main
character has been
given a new piece of
evidence and that this
will unravel the plot of
the second season of
this serial dramaThe institution logo is small and at the bottom, this denotes that it does
not obstruct the main content and that the audience could potentially
not know about the production house, this connotes modesty.
This is for inspiration but is not a soap
opera
The date is written in bold, this
elevates the importance of this
date and encourages the
audience to watch at this time.

7. Analysis of The Killing poster
I will ‘repeat’ (Steve Neale: 1980):
• The low angle of the main image as this will make the scene more
dramatic and poignant for the audience. This is effective as it
makes the character large then they are and so gives them
elevated status.
• The varying fonts for the different text elements of the poster as
this will make it more interesting and engaging. Also the
handwriting example in this poster connotes desperation, this is a
similar theme and emotion that I would want to replicate in my
own production.
• the size of the institution logo as this is subtle and does not
detract from the story of the program being advertised.

8. The taglines’ repetitious nature
holds more emphasis in the word
‘cheat’, this verbal code connotes
unfair play and therefore the
audience assumes that the two
characters in the image are to
blame. As well as this, the text is
position between the two male
characters and so highlight the
divide between them. The full
stop also acts to make the reader
pause and allows the last
sentence to be even more
powerful.
Student exemplar work
The min image denotes to males with
their arms around a female, this has
connotations and conflict and danger as
this is the common ‘love triangle’ that is
so often depicted in soap operas. the
greyscale background makes the people
more prominent and draws more
attention to the important symbolism of
t4he coloured ties. An example is that
the figure with he red tie could e
portrayed as the antagonist as red
connotes danger whereas blue connotes
peacefulness.
The font used for the title of the soap is a
serif font with pointed strokes at the
corners of the lettering. This denotes the
thorn that is mentioned in the title and
this connotes the danger and hurt that will
likely be in the narrative of the program.
The synergy with social media
acts to create the personal
relationship (Katz) that
modern media audiences
demand. This helps the
audiences communicate their
feelings about the series to
like minded people.

9. Analysis of student exemplar work
I will ‘repeat’ (Steve Neale):
• The synergy with social media as this is an important step to
creating the personal relationship (Katz’ uses and gratifications)
that the audience will want to have in their power.
• The use of contrasting colours to symbolise different characters
motives or personalities as this will give the audience clues
about the possible narrative and character traits to look for
when watching the program.
• The repetition of the tagline as this will make it more dramatic
and memorable. I could also try using alliteration to accomplish
this effect as well as this is also effective.