Emerging trends and changes in pharmaceutical marketing... from search and currency changes to evolving ways to engage via social-media and benefit from crowd sourcing. by Joe Shields (http://www.joeshiledsphotography.com) and Kevin Nalty (http://www.naltsconsulting.com)

5. Search Silence boxed warning medicine

6. What if there was a company that has already embraced this future?

7. Reforming Pharma Marketing: A Case Study Kevin Nalty & Joe Shields October 15, 2009

8. Alphamunex Headquarters in Clayton, MO (near St. Louis)

9. Alphamunex Board includes several notable execs from Silicon Valley

10. CEO OSM* … Sales Clinical R&D * Office of Social Media: Oversees all Marketing, PR, Customer Insights, IT & Customer Service functions

11. Sample Customer “Design Lab” managed via Facebook & other emerging platforms.

12. Social Media “Command Center” helps OSM staff monitor shifts in customer sentiment Illustrative

13. High- and low-tech devices enable direct, real-time communication with FDA

14. Hey — how come I’ve never heard of this company?

15. KEVIN NALTY + JOE SHIELDS SHAPING THE FUTURE HEALTHCARE MARKETING  SHAPING FUTURE THE

16. shift CURRENCY

22. At Least Listen

23. Search rethink

24. Old School Health Searching

26. Square & Compare

28. Results Beyond Text

31. wisdom of CROWDS        

32. Can Crowds Be Wise? 

33. Make Better Decisions Faster

34. Connecting Today Is Easy 

36. Even Doctors Visit Social & Ratings Sites Ratings & Reviews Community & Forums Vitals HealthGrades UCompareHealthCare HealthBoards Wrong Diagnosis MedHelp WellSphere Yahoo! Groups eHealth Forum Source : Experian Hitwise, 12 weeks ending 8/22/09.

37. What Would YOU Do? I have thyroid cancer Whom do I trust to help me?

39. Review for those Twittering

40. Slides for this talk & free white paper on Social Media Policies available at: www.Alphamunex.com

41. BIG FINISH Just more continuous, small changes that we will make. Actually, there is no