Utilizing Policy Management To Support New Business Models June 10 2010pjkelly102189
The document discusses a survey on mobile media usage by over 4,000 respondents. Some key findings include:
- Nearly 30% of respondents stated they regularly use mobile media services. Usage was highest among 18-24 year olds and those with touchscreen phones.
- Popular mobile media services included videos, music, games, internet access and app stores.
- Factors influencing mobile media usage included age, with younger users more likely to use such services, and phone type, with touchscreen phone owners twice as likely to use services.
- Revenue from mobile media and entertainment services in Western Europe is projected to grow to €6.9 billion by 2013, but will still be a small portion of
Holding the Line: Customer Perceptions of Interactive Voice Response SystemsInteractions Corporation
The attached study looks at customer perceptions of IVRs and other various methods of customer service. The following are its key findings:
• While new technological platforms such as social media and tablet computing are by now familiar to consumers, the telephone remains the preferred method for customer service.
• Most customers still prefer speaking with live customer service representatives, although an overwhelming majority are convinced that CSRs are either failing to get better or are getting worse.
• Customers expect automated telephone service systems to improve, and are inclined to punish companies for failing to comply.
Challenges of Traditional Market Research - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications Today’s Market Research Challenges
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
“I know that half the money I spend on advertising is wasted, I just do not know which half.”
John Wanamaker (1876)
Are You a Savvy Decision Maker?
True or False
Spectacularly bad decisions get a lot of media attention, but in fact most decisions that companies make every day are sound ones.
Results: False. Research shows that 50% of all decisions managers make go wrong in one way or another.
Executives in most companies are so wary of failure that they rely heavily on decision-making methods that have been proven to work in the past.
Results: False. Nutt has found that "decision-makers are prone to using tactics with poor track records, applying them in two-thirds of their decisions.”
Adapted from Why Decisions Fail: Avoiding the Traps and Blunders that Lead to Debacles, by Paul C. Nutt.
Decision-making is complex and not always rational or practical.
Emotions are Stronger than Rationality
Decision making involves multiple areas of the brain, most of which are subconscious or emotional.
For example, the amygdala is an important structure in assigning emotional meaning, such as joy or sadness.
What Are You Really Buying?
Top 3 Challenges of Traditional Market Research
1. People will not or cannot say what they feel.
Data collected is expressive (spoken) hence subjective.
Analysis based on subjective data is anecdotal.
Top 3 Challenges of Traditional Market Research
2. Conducting traditional market research is time consuming.
Devising the right questions takes a long time.
Risk to not address business problem because the wrong questions was asked.
Top 3 Challenges of Traditional Market Research
3. Failure to apply findings to corporate environment.
Failure to think strategically.
Data providers vs strategy advisors.
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Learn more at www.trueimpact.ca
Roger Dooley talks about neuroscience marketing at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
To share- IAA Neuromarketing presentation by Thom Noble @ NeurofocusTijmen Bos
The document discusses the evolution of market research from traditional methods to incorporating neuroscience. It notes that traditional research only measures what people say, whereas neuroscience can measure what people think and feel directly. The document outlines three trends driving this evolution: accelerating neuroscience breakthroughs, increasing computing power, and a growing interest in understanding consumer emotions and thinking. It then provides examples of how neuroscience can be applied to market research through measuring deep subconscious responses to messaging and attributes, and optimizing advertising based on neurometrics of effectiveness.
Tower Strategies Capabilities July 2009meganchavez
Tower Strategies conducted a web strategy engagement with MD Anderson to identify opportunities to improve processes and customer interactions through the website. Key outcomes included documenting over 200 project ideas, determining user types, and facilitating governance and prioritization of projects. Tower Strategies also provided project management support and created a long-term strategic plan to transition MD Anderson's website from its current to desired future state.
Mobility in Healthcare: Prescription for Success[x]cube LABS
Whitepaper on mHealth or healthcare mobility solutions providing overview of role mobile applications in healthcare. The story discusses the changing landscape, challenges and motivators to healthcare organizations in adopting mobile solutions.
Utilizing Policy Management To Support New Business Models June 10 2010pjkelly102189
The document discusses a survey on mobile media usage by over 4,000 respondents. Some key findings include:
- Nearly 30% of respondents stated they regularly use mobile media services. Usage was highest among 18-24 year olds and those with touchscreen phones.
- Popular mobile media services included videos, music, games, internet access and app stores.
- Factors influencing mobile media usage included age, with younger users more likely to use such services, and phone type, with touchscreen phone owners twice as likely to use services.
- Revenue from mobile media and entertainment services in Western Europe is projected to grow to €6.9 billion by 2013, but will still be a small portion of
Holding the Line: Customer Perceptions of Interactive Voice Response SystemsInteractions Corporation
The attached study looks at customer perceptions of IVRs and other various methods of customer service. The following are its key findings:
• While new technological platforms such as social media and tablet computing are by now familiar to consumers, the telephone remains the preferred method for customer service.
• Most customers still prefer speaking with live customer service representatives, although an overwhelming majority are convinced that CSRs are either failing to get better or are getting worse.
• Customers expect automated telephone service systems to improve, and are inclined to punish companies for failing to comply.
Challenges of Traditional Market Research - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications Today’s Market Research Challenges
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
“I know that half the money I spend on advertising is wasted, I just do not know which half.”
John Wanamaker (1876)
Are You a Savvy Decision Maker?
True or False
Spectacularly bad decisions get a lot of media attention, but in fact most decisions that companies make every day are sound ones.
Results: False. Research shows that 50% of all decisions managers make go wrong in one way or another.
Executives in most companies are so wary of failure that they rely heavily on decision-making methods that have been proven to work in the past.
Results: False. Nutt has found that "decision-makers are prone to using tactics with poor track records, applying them in two-thirds of their decisions.”
Adapted from Why Decisions Fail: Avoiding the Traps and Blunders that Lead to Debacles, by Paul C. Nutt.
Decision-making is complex and not always rational or practical.
Emotions are Stronger than Rationality
Decision making involves multiple areas of the brain, most of which are subconscious or emotional.
For example, the amygdala is an important structure in assigning emotional meaning, such as joy or sadness.
What Are You Really Buying?
Top 3 Challenges of Traditional Market Research
1. People will not or cannot say what they feel.
Data collected is expressive (spoken) hence subjective.
Analysis based on subjective data is anecdotal.
Top 3 Challenges of Traditional Market Research
2. Conducting traditional market research is time consuming.
Devising the right questions takes a long time.
Risk to not address business problem because the wrong questions was asked.
Top 3 Challenges of Traditional Market Research
3. Failure to apply findings to corporate environment.
Failure to think strategically.
Data providers vs strategy advisors.
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Learn more at www.trueimpact.ca
Roger Dooley talks about neuroscience marketing at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
To share- IAA Neuromarketing presentation by Thom Noble @ NeurofocusTijmen Bos
The document discusses the evolution of market research from traditional methods to incorporating neuroscience. It notes that traditional research only measures what people say, whereas neuroscience can measure what people think and feel directly. The document outlines three trends driving this evolution: accelerating neuroscience breakthroughs, increasing computing power, and a growing interest in understanding consumer emotions and thinking. It then provides examples of how neuroscience can be applied to market research through measuring deep subconscious responses to messaging and attributes, and optimizing advertising based on neurometrics of effectiveness.
Tower Strategies Capabilities July 2009meganchavez
Tower Strategies conducted a web strategy engagement with MD Anderson to identify opportunities to improve processes and customer interactions through the website. Key outcomes included documenting over 200 project ideas, determining user types, and facilitating governance and prioritization of projects. Tower Strategies also provided project management support and created a long-term strategic plan to transition MD Anderson's website from its current to desired future state.
Mobility in Healthcare: Prescription for Success[x]cube LABS
Whitepaper on mHealth or healthcare mobility solutions providing overview of role mobile applications in healthcare. The story discusses the changing landscape, challenges and motivators to healthcare organizations in adopting mobile solutions.
In late 2010, John Moore of the Chilmark Research blog - heralded mobile technology as a looming “disruptive” force in modern healthcare. “And with disruption, opportunity blooms
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
Digital trends in healthcare and pharma marketingGSW
The document discusses several digital trends that are changing the healthcare landscape, including:
1) The rise of tablet devices like the iPad and their use for sales tools and digital detailing.
2) The growth of mobile applications for healthcare professionals and patients for tasks like decision support, education, and collaboration.
3) The increasing importance of location-based services that make healthcare information and resources more personalized and accessible on demand.
HIPAA Security Rule Compliance When Communicating with Patients Using Mobile ...Project HealthDesign
This webinar, held Jan. 26, 2011, served to inform and engage the five current Project HealthDesign teams around legal and policy topics involved when clinicians communicate with patients via mobile devices.
The Digital Metamorphosis of the Pharma IndustryLen Starnes
The document discusses the digital transformation of the pharmaceutical industry. It notes changes like aging populations, rising healthcare costs, empowered patients, and new business models. Doctors are becoming "digital" and using social networks and mobile devices. Patients are forming online communities to share health data. The document suggests pharmaceutical companies must adapt by using digital tools, empowering sales forces with mobile technology, and building trust with doctors, patients, and online communities. Pharma must learn from the digital behaviors of doctors and patients to keep pace with their evolving expectations.
Mobile Website Development for a Hospital SystemTim Murphy
Case Study: Hospital System Mobile Website
• The Process
• Designing for Users’ Needs
• Developing the Mobile Site Map
• Applied to the Mobile Display
• Interactions & Functions
• Next Steps
Healthcare as an industry in transitionCisco Canada
The purpose of this presentation is to discuss Healthcare including industry trends, insights and themes from the field, the model for success and case studies.
The autonomous customer is emerging as a new trend, driven by factors such as:
- Customers extensively researching purchases online before buying ("shopper swots")
- A preference for online self-service that puts them in control
- Turning to fellow customers rather than brands for advice and recommendations
- Smartphone users display these behaviors even more strongly
Autonomous customers want multiple channel options for contacting organizations and are continually changing the channels they use. They are challenging loyalty to organizations and brands.
Mobile health applications are growing rapidly, with 72% of physicians currently using smartphones. The most popular platforms for medical apps are currently the iPhone and Blackberry. In the future, more apps will be developed for Android tablets and Windows Phone 7. Popular current medical apps include Epocrates for drug references, Medscape for extensive medical content and CME, and various clinical apps like Nimble that allow access to electronic health records from mobile devices. Remote monitoring apps are also emerging that allow monitoring patients from ICUs and during childbirth from mobile devices. Future directions include more "web apps" that can be accessed from any device and app stores within electronic health records to facilitate integration.
This webinar discusses the growth of mobile technologies and their increasing use in healthcare. Some key points:
- Mobile device usage and connectivity is growing tremendously globally, including smartphones, tablets, and connected devices. This growth is opening opportunities to leverage mobility in healthcare.
- Mobility is being used across the healthcare spectrum from education and awareness to disease tracking, hospital systems, clinical solutions, and remote patient monitoring. Applications are available across various mobile platforms.
- Examples of innovative mobile healthcare solutions were presented, including remote diagnosis apps, hospital management systems, clinical reference apps, and disease management platforms.
- Regulatory practices and requirements must be considered when developing mobile healthcare solutions, including HIPAA
The document discusses how online influencers known as key opinion leaders (KOLs) are impacting the pharmaceutical industry, as many patients and physicians now seek health information online. It analyzes different types of online influencers, how pharmaceutical companies can identify and segment influencers, and potential applications of influencer marketing across the patient journey, clinical trials, physician education, and other areas. However, it also notes limitations in how companies currently track and measure influencer impact.
MedTouch Mobile Healthcare for MHSCN Spring Conference 2011Matthew Dillingham
The document discusses how the mobile revolution is coming to healthcare. It notes that 85% of Americans use cell phones, 68% use text messaging, and there will be 1.4 billion smartphone users worldwide by 2015, including 500 million using mobile health apps. The growth of mobile devices and apps is driving changes in how healthcare organizations engage with patients. Poor mobile experiences could cause patients to go to competitors or complain. The document emphasizes that healthcare organizations need to provide high quality mobile experiences equal to other channels to satisfy patient expectations and avoid frustrations that may drive patients away.
This document discusses the advantages of using open-source software in healthcare. It notes that open-source software provides ethical, economic, and clinical benefits over proprietary options. Specifically, it outlines that open-source software improves access to care, encourages innovation, reduces vendor lock-in, enhances interoperability, and improves patient safety through transparency and community support. The document also lists five commonly used open-source applications in healthcare: OpenEMR, OpenMRS, HospitalRun, Open Hospital, and Solismed. It provides a brief overview of the features and purposes of each application.
The document discusses the use of smartphone technology in behavioral health care. It describes how apps can be used for symptom tracking, psychoeducation, and integrating treatment. Examples of apps are provided for various clinical areas like mood disorders, substance abuse, and anxiety. Both pros and cons of using apps are discussed. While apps have potential benefits, issues around quality standards, data security, and privacy need to be addressed. Additional ethical considerations involve setting clear boundaries for client communication.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
Idiagnostics - The Power of Diagnostics and Imaging in your iPhone. Kapil Kha...Kapil Khandelwal (KK)
The document discusses the growing field of iDiagnostics, which uses iPhone applications and devices to enable point-of-care diagnostics and testing. Some key points:
- There have been many healthcare applications developed for the iPhone, allowing new possibilities for handheld diagnostic devices. Apple has the largest number of healthcare apps of any operating system.
- Drivers for the growth of iDiagnostics include a shortage of healthcare workers, increased internet access in India, and demand for self-testing and faster results. Over 5% of apps on the Apple app store are related to healthcare.
- Developing a successful iDiagnostics business requires defining the value proposition by addressing patient needs, outlining a delivery model to
The document discusses developing an enterprise mHealth strategy. It outlines assessing the current mHealth environment and stakeholder needs. It then proposes a methodology for crafting a vision, evaluating requirements, and developing a strategic plan through workshops with various constituents to achieve consensus on standards, technical architecture, and an implementation plan. The goal is an integrated mHealth approach that plugs selected products into a sound technology and business model.
Strategy definitions and Trojan Horse exampleKevin Nalty
What's the difference between insights, implications, strategy and tactics? The definitions are often confused in marketing, so I created this for a workshop... used Trojan Horse as a way to make it accessible.
The Stupidest Article About Social Media EverKevin Nalty
This is the article written by Kevin "Nalty" Nalty and not published in 2009. It is a parody of social media gurus at the time. Ironically, Kevin would later work in social-media marketing. Now he's back to making fun of them.
In late 2010, John Moore of the Chilmark Research blog - heralded mobile technology as a looming “disruptive” force in modern healthcare. “And with disruption, opportunity blooms
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
The document discusses how smartphones are transforming healthcare by enabling care to be provided anywhere. It notes that while healthcare currently makes up a small portion of smartphone sales, it is a key growth area. Physician smartphone adoption exceeds general population rates, with most physician users downloading medical data to their phones. Smartphones offer healthcare solutions through communication, access to medical knowledge, enabling transactions like ePrescribing, and integrating diverse information sources. The future of healthcare is predicted to increasingly involve remote care delivery and monitoring via mobile devices.
Digital trends in healthcare and pharma marketingGSW
The document discusses several digital trends that are changing the healthcare landscape, including:
1) The rise of tablet devices like the iPad and their use for sales tools and digital detailing.
2) The growth of mobile applications for healthcare professionals and patients for tasks like decision support, education, and collaboration.
3) The increasing importance of location-based services that make healthcare information and resources more personalized and accessible on demand.
HIPAA Security Rule Compliance When Communicating with Patients Using Mobile ...Project HealthDesign
This webinar, held Jan. 26, 2011, served to inform and engage the five current Project HealthDesign teams around legal and policy topics involved when clinicians communicate with patients via mobile devices.
The Digital Metamorphosis of the Pharma IndustryLen Starnes
The document discusses the digital transformation of the pharmaceutical industry. It notes changes like aging populations, rising healthcare costs, empowered patients, and new business models. Doctors are becoming "digital" and using social networks and mobile devices. Patients are forming online communities to share health data. The document suggests pharmaceutical companies must adapt by using digital tools, empowering sales forces with mobile technology, and building trust with doctors, patients, and online communities. Pharma must learn from the digital behaviors of doctors and patients to keep pace with their evolving expectations.
Mobile Website Development for a Hospital SystemTim Murphy
Case Study: Hospital System Mobile Website
• The Process
• Designing for Users’ Needs
• Developing the Mobile Site Map
• Applied to the Mobile Display
• Interactions & Functions
• Next Steps
Healthcare as an industry in transitionCisco Canada
The purpose of this presentation is to discuss Healthcare including industry trends, insights and themes from the field, the model for success and case studies.
The autonomous customer is emerging as a new trend, driven by factors such as:
- Customers extensively researching purchases online before buying ("shopper swots")
- A preference for online self-service that puts them in control
- Turning to fellow customers rather than brands for advice and recommendations
- Smartphone users display these behaviors even more strongly
Autonomous customers want multiple channel options for contacting organizations and are continually changing the channels they use. They are challenging loyalty to organizations and brands.
Mobile health applications are growing rapidly, with 72% of physicians currently using smartphones. The most popular platforms for medical apps are currently the iPhone and Blackberry. In the future, more apps will be developed for Android tablets and Windows Phone 7. Popular current medical apps include Epocrates for drug references, Medscape for extensive medical content and CME, and various clinical apps like Nimble that allow access to electronic health records from mobile devices. Remote monitoring apps are also emerging that allow monitoring patients from ICUs and during childbirth from mobile devices. Future directions include more "web apps" that can be accessed from any device and app stores within electronic health records to facilitate integration.
This webinar discusses the growth of mobile technologies and their increasing use in healthcare. Some key points:
- Mobile device usage and connectivity is growing tremendously globally, including smartphones, tablets, and connected devices. This growth is opening opportunities to leverage mobility in healthcare.
- Mobility is being used across the healthcare spectrum from education and awareness to disease tracking, hospital systems, clinical solutions, and remote patient monitoring. Applications are available across various mobile platforms.
- Examples of innovative mobile healthcare solutions were presented, including remote diagnosis apps, hospital management systems, clinical reference apps, and disease management platforms.
- Regulatory practices and requirements must be considered when developing mobile healthcare solutions, including HIPAA
The document discusses how online influencers known as key opinion leaders (KOLs) are impacting the pharmaceutical industry, as many patients and physicians now seek health information online. It analyzes different types of online influencers, how pharmaceutical companies can identify and segment influencers, and potential applications of influencer marketing across the patient journey, clinical trials, physician education, and other areas. However, it also notes limitations in how companies currently track and measure influencer impact.
MedTouch Mobile Healthcare for MHSCN Spring Conference 2011Matthew Dillingham
The document discusses how the mobile revolution is coming to healthcare. It notes that 85% of Americans use cell phones, 68% use text messaging, and there will be 1.4 billion smartphone users worldwide by 2015, including 500 million using mobile health apps. The growth of mobile devices and apps is driving changes in how healthcare organizations engage with patients. Poor mobile experiences could cause patients to go to competitors or complain. The document emphasizes that healthcare organizations need to provide high quality mobile experiences equal to other channels to satisfy patient expectations and avoid frustrations that may drive patients away.
This document discusses the advantages of using open-source software in healthcare. It notes that open-source software provides ethical, economic, and clinical benefits over proprietary options. Specifically, it outlines that open-source software improves access to care, encourages innovation, reduces vendor lock-in, enhances interoperability, and improves patient safety through transparency and community support. The document also lists five commonly used open-source applications in healthcare: OpenEMR, OpenMRS, HospitalRun, Open Hospital, and Solismed. It provides a brief overview of the features and purposes of each application.
The document discusses the use of smartphone technology in behavioral health care. It describes how apps can be used for symptom tracking, psychoeducation, and integrating treatment. Examples of apps are provided for various clinical areas like mood disorders, substance abuse, and anxiety. Both pros and cons of using apps are discussed. While apps have potential benefits, issues around quality standards, data security, and privacy need to be addressed. Additional ethical considerations involve setting clear boundaries for client communication.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
Idiagnostics - The Power of Diagnostics and Imaging in your iPhone. Kapil Kha...Kapil Khandelwal (KK)
The document discusses the growing field of iDiagnostics, which uses iPhone applications and devices to enable point-of-care diagnostics and testing. Some key points:
- There have been many healthcare applications developed for the iPhone, allowing new possibilities for handheld diagnostic devices. Apple has the largest number of healthcare apps of any operating system.
- Drivers for the growth of iDiagnostics include a shortage of healthcare workers, increased internet access in India, and demand for self-testing and faster results. Over 5% of apps on the Apple app store are related to healthcare.
- Developing a successful iDiagnostics business requires defining the value proposition by addressing patient needs, outlining a delivery model to
The document discusses developing an enterprise mHealth strategy. It outlines assessing the current mHealth environment and stakeholder needs. It then proposes a methodology for crafting a vision, evaluating requirements, and developing a strategic plan through workshops with various constituents to achieve consensus on standards, technical architecture, and an implementation plan. The goal is an integrated mHealth approach that plugs selected products into a sound technology and business model.
Similar to Physician research & communications (20)
Strategy definitions and Trojan Horse exampleKevin Nalty
What's the difference between insights, implications, strategy and tactics? The definitions are often confused in marketing, so I created this for a workshop... used Trojan Horse as a way to make it accessible.
The Stupidest Article About Social Media EverKevin Nalty
This is the article written by Kevin "Nalty" Nalty and not published in 2009. It is a parody of social media gurus at the time. Ironically, Kevin would later work in social-media marketing. Now he's back to making fun of them.
Murder at the Circus (one-act play by Kevin Nalty)Kevin Nalty
Posting as public domain... use it if you like. Here are sound effects but not all of these are mine https://app.box.com/s/v7icogcyc2u999slug04w2lyd5v4gxbn
Free Middleschool Play Script (Land of Lost Stories)Kevin Nalty
Looking for a play you can perform for a middle school production without paying royalties. I'm offering this "Land of Lost Stories" as public domain (for schools and non commercial use) but NOTE I do not own the rights to the music or characters... just the script itself. Let me know if you use it!!! kevinnnalty then an at g-mail. Here's a performance from a school that did this play and I didn't even know until I found the video two years ago! I want to see it live! https://www.youtube.com/watch?v=Zq0P4E5SIKk&t=298s
We had the kids (ages 8-15) select historic characters from books or plays or old movies... then complete a worksheet about them (what happens when they're scared, what's their goal?). Based on that, I wrote the story. It's one my favourites because it speculates about what famous (but forgotten) characters might be like after the events for which they're best known... and it's around each character being redeemed by confronting things that limit them.
See also Good Morning Middlschool... Here is the script, and below is a video of our production... https://www.slideshare.net/nalts/free-middle-school-play-good-morning-middleschool
https://www.youtube.com/watch?v=iKk_V1CsB2E
Free Middle School Play (Good Morning Middleschool)Kevin Nalty
Looking for a play you can perform for a middle school production without paying royalties? I'm offering this "Good Morning Middleschool" as public domain (for schools or non commercial use) but NOTE I do not own the rights to the music or characters... just the script itself. Let me know if you use it!!! kevinnnalty then an at g-mail.
See also another script you can use for a show for free.... I like it better because the kids helped write it based on characters they selected:
https://www.slideshare.net/nalts/free-middleschool-play-script-land-of-lost-stories
How do i make my powerpoint ugly? This is the ugliest worst collection of slides for business presentations with clip art and busy slides that make you want to vomit. you're welcome go have success and results for ROI.
Amazon Affiliates Terminated Me by naltsKevin Nalty
My plea to Amazon Affiliates, which has terminated me for autotagging sessions. I don't even KNOW HOW TO DO THAT. Please help Amazon. I have been a long-time customer and believe I deserve some explanation.
Royalty free childrens play (Land of the Lost Stories)Kevin Nalty
To download script: https://docs.google.com/file/d/0Bz1mC2FZcP2AVE94TW1tZnp5dXc/edit?usp=docslist_api&filetype=msword&resourcekey=0-QJfIDSI2KfVOLmUeQ_LblA
For music plz message me at kevinnalty at g^mail
This is a script for a one-hour comedy and musical (called "Land of Lost Stories") that I wrote for children's community theater (ages 8-15). It's about today's technology (apps, phones, youtube) distracting kids from reading childhood stories. The songs are adaptations of existing music, and the instrumentals/karaoke versions can be found online. The plot is designed to give each actor in the cast a chance to play a well-known characters like: Goldilocks, Little Mermaid, Peter Pan, Humpty Dumpty, Flat Stanley, Mother Goose, Princess and Pea, Harold and the Purple Crayon, Fozzie Bear, Tinkerbell, Dorothy and Glinda (Wizard of Oz), Jack and the Beanstalk, Prince Charming, Pinocchio, Little Bo Peep. In the story, these characters simply want to return to the "hearts and minds" of children everywhere, but they can't escape the island until they overcome a weakness or change in a meaningful way. There's a twist at the end, where we discover that the jailers of the island are actually Winnie the Pooh and Tiger in disguise. This script and production (NOT the characters or music) is being shared by the author under the Creative Commons "Attribution-NonCommercial-ShareAlike 4.0 International" and it's free to use, royalty free for schools and non-profits. Contact author if you have questions (kevinnalty at gee-mail). Note: the author does not have rights to the songs here, which are protected under separate copyrights. Some of the characters are public domain since the copyrights have expired. Let me know if you perform it!
Script
https://drive.google.com/drive/folders/0Bz1mC2FZcP2AfjJNTHBtYV9zZTBxalVDRzA0M3FPWXpFZG15NXhzQ1F4V2tCa2ZJTW1MUHM
Songs (I don’t have copyright of these)
https://drive.google.com/drive/folders/0Bz1mC2FZcP2AfjJNTHBtYV9zZTBxalVDRzA0M3FPWXpFZG15NXhzQ1F4V2tCa2ZJTW1MUHM?resourcekey=0-MSevjAOE1fRa3D7OE8h9jg&usp=sharing
(Old one) https://drive.google.com/drive/folders/0Bz1mC2FZcP2AfjJNTHBtYV9zZTBxalVDRzA0M3FPWXpFZG15NXhzQ1F4V2tCa2ZJTW1MUHM
Let me know if you have any trouble getting into either the word doc or songs. kevin nalty (all one word) @ Gmail.com
B2B Content Marketing: Video, social and mobile case studiesKevin Nalty
Case studies and best practices in B2B content marketing from 2013, with a close look at what's working (and isn't) in the area of online/viral video, social and mobile.
YouTube & Comedy: International Society for Humor StudiesKevin Nalty
What can analyzing YouTube comedy videos (most viewed and highest rated) tell us about comedy preferences? What percent of top 1500 YouTube Partner channels are comedy? What techniques and comedic devices appear to be common of the popular YouTube videos? Author of "Beyond Viral," career marketer, and YouTube "weblebrity" Kevin "Nalts" Nalty provides preliminary findings of extensive research on YouTube humor and comedy videos.
Online video marketing: strategy, trends, tips, measurement, statistics, insights, and more from YouTube "star" and career marketer, Kevin "Nalts" Nalty
Emerging Trends for Pharmaceutical Social Media, Influence & Customer AccessKevin Nalty
Emerging trends and changes in pharmaceutical marketing... from search and currency changes to evolving ways to engage via social-media and benefit from crowd sourcing. by Joe Shields (http://www.joeshiledsphotography.com) and Kevin Nalty (http://www.naltsconsulting.com)
The document discusses how online video marketing can improve brand awareness, customer relationships, and sales for pharmaceutical companies. It notes that online video platforms like YouTube are now major resources for health information. The document advocates that pharmaceutical companies claim their brand's voice on YouTube and other platforms through branded channels, and identify top medical "webstars" to partner with on unbranded content to drive traffic to branded sites. It argues for building an online video and social media framework tailored to different brand lifecycles, market sizes, competition levels, and disease states.
A presentation about pharmaceutical marketing and online video. Here's hoping a tarnished industry can engage in social media (especially video) to help educate patients and provide accurate and balanced information.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
2. Riddle
• A father and son are in a
car crash, and the father is
fatally injured.
• The son is rushed to an ER.
• The ER surgeon says, upon
seeing the boy, “I can’t
operate on that boy... he’s
my son.”
3. Intro & ISI
• Kevin Nalty, career Rx marketer with experience
on innovation & traditional product management
• Not a research professional.
• A YouTube “weblebrity” and
author of “Beyond Viral.”
• Speaker doesn’t represent views of his employer.
He speaks as a patient and career Rx marketer.
4. Agenda*
1. What’s wrong with our physician centricity?
2. Relentless pursuit for customer insights
3. 10 ways to know HCPs (some r cheap)
4. Going mobile (because they want it)
5. The future of customer insights sans lies
* Agenda may vary spontaneously
6. Why is Rx Industry Kinda
Bad at Customer Centricity?
7. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
8. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
• Slow lifecycle
9. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
• Slow lifecycle
• Hasn’t changed fast enough
10. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
• Slow lifecycle
• Hasn’t changed fast enough
• Model relies on interruption marketing
11. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
• Slow lifecycle
• Hasn’t changed fast enough
• Model relies on interruption marketing
• Lack certainty on impact of customer
12. Why is Rx Industry Kinda
Bad at Customer Centricity?
• Regulatory constraints
• Slow lifecycle
• Hasn’t changed fast enough
• Model relies on interruption marketing
• Lack certainty on impact of customer
Yes & No
15. But, We...
• Have great sales leaders
• Groom top reps
• Arm them with CRM/SFA
• Give them loads of research
• Augment them with scientific
liaisons and medical affairs
• Update selling messages
16. In the Field
When Starting with
New Physician, We... {•
• Speak with others who
know physician
Check previous call notes
• Introduce self; ask what
they expect of sales
representative
• Provide resources,
products... and offer
additional value
19. 3 Ways to Screw Up
Signal-to-Noise Ratio Quickly
20. 3 Ways to Screw Up
Signal-to-Noise Ratio Quickly
• Disparage them:
“all they care about is money”
21. 3 Ways to Screw Up
Signal-to-Noise Ratio Quickly
• Disparage them:
“all they care about is money”
• Stop peeling onion:
“their ‘primal need’ is better dosing”
22. 3 Ways to Screw Up
Signal-to-Noise Ratio Quickly
• Disparage them:
“all they care about is money”
• Stop peeling onion:
“their ‘primal need’ is better dosing”
• Trust advice from paid docs:
“80% said we’re the gold standard”
26. So Let’s
Understand Them
• First Generation:
Deciles
• Second Generation:
Behavioral Segmentation
• Third Generation:
Attitudinal Segmentation
• Fourth Generation:
Predictive Modeling
27. So Let’s
Understand Them
• First Generation:
Deciles
• Second Generation:
Behavioral Segmentation
• Third Generation:
Attitudinal Segmentation
• Fourth Generation:
Predictive Modeling
36. Get to Know Their
Favorite Channel
Consistency of Sources across Devices Is Important to Physicians
Devices/channels through which ePharma Physicians want to access pharma product information:
52% of ePharma Physicians say it is
important to have access to the same
source of info for pharma products
across all of their devices
Source: ePharma Physician® v11.0 (2011)
39. Beyond Rep
569
600
Average Number of Interactions per Year
Mobile technology has
500
demonstrated increased
400 reach and uptake in
physician usage and
300 personalized the nature
163 of communications
200
48
100
0
Sales Force Online Mobile
(1) PERQ Medical/Surgical Non-Journal Media 2009.
(2) N Eng J Med, A National Survey of Physician-Industry Relationships 2007.
41. What Are They Doing?
Multi-Function Use of Mobile Devices Accelerating in 2011
Functions used for professional purposes on smartphone or PDA:
50% of physicians
who own or use a
smartphone prefer to
use apps instead of
browsing mobile
websites on their
smartphone
Among those who own or use a smartphone
Source: Taking the Pulse® v11.0
42. No, Professionally...
Advanced Use of Mobile Devices Still Relatively Limited
Activities conducted on a smartphone or PDA for professional purposes:
66% of physicians who own or use
a smartphone agree that
smartphones/PDAs help improve
efficiency during the workday
Among those who own or use a smartphone
Source: Taking the Pulse® v11.0
43. If You Build It,
Will They Come?
Distributed Access Shows Promise
Sources interested in using to access online promotional programs from pharma:
Among those who use or are interested in accessing online promotional programs from pharma
Source: ePharma Physician® v11.0 (2011)
44. What Do They
Want From Us?
Interest in Mobile-Based Promotional Programs Significant
Use or interest in conducting online promotional programs on a smartphone or tablet (e.g. iPad):
12% of ePharma Physicians using
online promotional programs have
done so in transit
87% of ePharma Physicians
using online promotional
programs have done so from
their office
Among those who already use or are interested in using any type of online promotional program
Source: ePharma Physician® v11.0 (2011)
46. Rep + Mobile
1. Adult Learning 101: Can amplify
selling messages (retention)
2. Use Functionality: Best brands are
providing engagement with content
3. Personalization based on vocalized
objections or competitor preference
4. Education (voice of consumer/patient)
5. “Doc, when last we met...” (CRM)
47. 7 Components
of HCP Mobile Plan
1. Create Mobile-Ready Content
2. Run Paid Search on Mobile
3. Partner with leading providers
(ePocrates, Medscape, Physicians Interactive)
4. Mobile Ad Network if targeted
5. Integrate with other marketing (CRM)
6. Drive Mobile via Reps & Non-personal
7. App if Appropriate
49. Facial Recognition
Hassan Ugail of Bradford University worked with colleagues
at Aberystwyth University and the U.K. Border Agency to
develop a camera that picks up on changes in blood flow and
expression in a subject’s face when lying.
50. Meet Amy G. Dala
Out with executive functioning... in with the
Amygdala. Determine underlying neurological
basis of emotion & advertising effectiveness.
electroencephalography (EEG)
measures of brain waves, galvanic skin
response, heart rates, facial response, pupil
dilation and new brain imaging techniques such
as functional magnetic resonance imaging or fMRI
53. Neuromarketing
Nielsen: Neuromarketing includes the direct use of brain imaging,
scanning, or other brain activity measurement technology to
measure a subject’s subconscious responses to specific stimuli such as
brands, products, packaging, advertising, in-store marketing, and
other marketing elements.
54. Neuromarketing
Nielsen: Neuromarketing includes the direct use of brain imaging,
scanning, or other brain activity measurement technology to
measure a subject’s subconscious responses to specific stimuli such as
brands, products, packaging, advertising, in-store marketing, and
other marketing elements.
56. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
57. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
2. Relentless pursuit for customer insights. Novel ways to go beyond deciles
58. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
2. Relentless pursuit for customer insights. Novel ways to go beyond deciles
3. 10 ways to know HCPs (some r cheap). New, newer & newest
59. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
2. Relentless pursuit for customer insights. Novel ways to go beyond deciles
3. 10 ways to know HCPs (some r cheap). New, newer & newest
4. Going mobile (because they want it). It’s another channel & they dig it
60. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
2. Relentless pursuit for customer insights. Novel ways to go beyond deciles
3. 10 ways to know HCPs (some r cheap). New, newer & newest
4. Going mobile (because they want it). It’s another channel & they dig it
5. The future of customer insights sans lies. Ask Amygdala!
61. Agenda (how’d we do)
1. What’s wrong with our physician centricity? How we can fix it
2. Relentless pursuit for customer insights. Novel ways to go beyond deciles
3. 10 ways to know HCPs (some r cheap). New, newer & newest
4. Going mobile (because they want it). It’s another channel & they dig it
5. The future of customer insights sans lies. Ask Amygdala!
Now about that son in the crash....
62. Riddle
• A father and son are in a
car crash, and the father is
fatally injured.
• The son is rushed to an ER.
• The ER surgeon says, upon
seeing the boy, “I can’t
operate on that boy... he’s
my son.”
63. Riddle
• A father and son are in a
car crash, and the father is
fatally injured.
• The son is rushed to an ER.
• The ER surgeon says, upon
seeing the boy, “I can’t
operate on that boy... he’s
my son.”