Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
A slideshow providing a brief overview to different online health information sources, considering the advantages and disadvantages of each. Part of a LibGuide tutorial.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
A slideshow providing a brief overview to different online health information sources, considering the advantages and disadvantages of each. Part of a LibGuide tutorial.
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business ...Aaron Watkins
Presented at Confab 2011: The Content Strategy Conference
Presented at 15th Annual Greystone.Net Healthcare Internet Conference
Content strategy for healthcare organizations is critical, as hospitals focus their efforts on increasing patient volumes and awareness of their brand. In an academic medical center – with additional demands from research and educational sides of the organization – the organizational goals can be especially complex. What kind of content do users really want? What types of content work best? And how can the organization’s content strategy balance widespread internal goals with those of its Web site visitors? Using analytics, user data and usability studies, Ahava Leibtag and Aaron Watkins discovered if the business strategy for developing clinical service line websites worked for users.
Physician Review Sites - Love them or hate them...they are here to stay and their use is growing each year. Learn how to leverage the positive neutral and the negative reviews to grow your practice.
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
Building Support for an Integrated Approach to Internet StrategyAaron Watkins
Presented at Connective DX Healthcare Executive Forum, this deck shares insight on building support as an organization's internal digital strategist.
The session was recorded and the audio released on the Healthcare IT Marketer's podcast. Listen here: http://ulteradigital.com/wp/diving-deeper-into-the-new-healthcare-consumer-experience/
How do radiologists use social media? This lecture gives a better insight about both the advantages and downsides of using social media as a medical professional.
After introduction of online health resources, there have emerged many group websites offering reliable health information. But do you think these sites can be trusted? Learn more!
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business ...Aaron Watkins
Presented at Confab 2011: The Content Strategy Conference
Presented at 15th Annual Greystone.Net Healthcare Internet Conference
Content strategy for healthcare organizations is critical, as hospitals focus their efforts on increasing patient volumes and awareness of their brand. In an academic medical center – with additional demands from research and educational sides of the organization – the organizational goals can be especially complex. What kind of content do users really want? What types of content work best? And how can the organization’s content strategy balance widespread internal goals with those of its Web site visitors? Using analytics, user data and usability studies, Ahava Leibtag and Aaron Watkins discovered if the business strategy for developing clinical service line websites worked for users.
Physician Review Sites - Love them or hate them...they are here to stay and their use is growing each year. Learn how to leverage the positive neutral and the negative reviews to grow your practice.
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
Building Support for an Integrated Approach to Internet StrategyAaron Watkins
Presented at Connective DX Healthcare Executive Forum, this deck shares insight on building support as an organization's internal digital strategist.
The session was recorded and the audio released on the Healthcare IT Marketer's podcast. Listen here: http://ulteradigital.com/wp/diving-deeper-into-the-new-healthcare-consumer-experience/
How do radiologists use social media? This lecture gives a better insight about both the advantages and downsides of using social media as a medical professional.
After introduction of online health resources, there have emerged many group websites offering reliable health information. But do you think these sites can be trusted? Learn more!
Module 4: Patient Information- Oral Health ResourcesKelley Minars
The updated version of this tutorial can be found here: http://www.slideshare.net/uthsclib/module-4-patient-information-oral-health-resources-1724982
Module 4 of the Oral Health Tutorial, a production of UT HSC Libraries.
This module focuses on oral health resources. View this tutorial to learn to identify and evaluate quality online patient/consumer oral health information and be introduced to quality online resources for patient/consumer oral health information
This tutorial is copyright Lara Sapp and Julie Gaines. Uploaded with permission.
USING THE INTERNET TO FIND RELIABLE HEALTH INFORMATIONEmergency Live
Not all health information on the internet is reliable, but there
are ways to tell the difference between the good and the not so good.
Asking yourself the following questions will help you
decide whether a website is a reliable source of information.
hi can you you this assignemnnt by tomarrowHi I purchased this .docxjeniihykdevara
hi can you you this assignemnnt by tomarrow?
Hi I purchased this
HCA 415 Week 3 Discussion ( Essential Services Personal Interview ) - A Graded - Quality Work - 100% Original - Plagiarism Free
I already have answer for the discussion but I need to continue with the same interview I had for the discussion and do the assignment. It can be 2-3 pages instead of 4. Can you submit it by tomarrow? It has to be based on the interview provided in discussion. Assignment instructions are also stated below.
Below is the Discussion
Essential Services Personal Interview
Select a population (maternal, infant, child, adolescent, young adults, older adults, elderly) and research the most critical health issues affecting this population.
Describe the most critical health issues affecting your selected population.
Describe at least three public health/community services that exist in your own community to address these issues.
Contact one of these services’ directors (or representative) and inquire about the agency’s effectiveness by asking these questions:
Do you feel your organization has made a difference?
What are your main barriers and how are the barriers to services being addressed?
What are the ethical considerations of your services and how are they addressed?
How is your organization funded?
What concerns are still unmet in your opinion? Are these areas that will be addressed in the future?
What role does your organization play in the overall public health arena?
Present a brief overview of the organization, including its mission and goals/objectives, and then post your interview notes in the discussion forum
Your original post must contain at least one additional scholarly source in addition to the textbook.
ANSWER 1
The issue that I chose for my critical health issue is family planning and teenage pregnancies. For years, it seemed that everywhere I turned there were young teenage girls that were pregnant surrounding me. Currently, “the U.S. still has a teen birthrate of 31.2 per 1,000 teens, nearly one-and-a-half times the rate in the United Kingdom, which has one of the highest rates in Western Europe (Vestal, 2015, para. 1). I believe that prevention programs are the best method to reduce the high teenage pregnancy rates. The World Health Organization stated that, “family planning is a method for helping people to have the desired number of children and for spacing births” (as cited in Friis, et al., 2013, 5.2, para. 2). Healthy People 2020 set their goal for family planning to improve the spacing and planning of pregnancy, but also to prevent unwanted pregnancies (Friis, et al., 2013).
Covenant House has on-site counselors who help teen moms work on building confidence and gain independence. Moms can attend their workshops that teach them various parenting skills and the importance for them and their children to live healthy lives. The Covenant House also provides on-site childcare so that these have the capability to comp.
Online patients: characteristics and behaviour on health social networks - fe...Ricardo Sousa
Health social networks are created to allow patients to interact online.
In this presentation i cover some of the topics related to online health social networks: patient characteristics, criteria for user segmentation, and actual behaviour. I present a series of results related to actual search behaviour, user characteristics, self-tracking and patient quantified-self status, emotional content vs data, behavioural modification status, and comparability of online patient populations and offline populations.
Presented in the context of Vitanect.com activity.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
2. Background
Why is this topic important?
Widely applicable
Can be a source of anxiety.
We are bombarded by confusing health information.
3. Outline
Where are we getting our health info?
Who looks for health info online?
How do you analyze a website for credibility?
What are some good websites for health information?
4.
5. Where do most people look?
WebMD
Question/answer sites
Google
7. Who is feeding us health info?
Our own doctors (drop in the bucket)
8. Who is feeding us health info?
Our own doctors (drop in the bucket)
Radio/TV
Magazines
News websites
Social media
Friends/Relatives
TV doctors
Celebrities
9. Who looks for health info online?
59% of US adults (80% of internet users)
66% search for info about specific disease/medical problem
Women>men
Caregivers
http://pewinternet.org/Commentary/2011/November/Pew-Internet-
Health.aspx updated 3/1/2012
10. Who Looks for health info online?
“Eight in ten internet users look online for health
information, making it the third most popular online
activity”
From www.pewinternet.org
11. Who runs the website?
.gov (government-sponsored)
.edu (educational institution)
.org (noncommercial organization)
.com (commercial organization)
14. Who is doing the writing?
“About Us”
Author credentials
Background, education, research
Associated with an institution or organization?
If so, look up the institution to verify whether it’s legitimate
Contact info
Ideally, easy to find
15. Overview of the website/page
A “critical” first impression
Sloppy?
Spelling errors?
Poor grammar?
16. Overview of website/page
ADVERTISEMENTS
Are they clearly marked?
Reputable organizations make the distinction between
written content and advertising clear.
17. Overview of page/website
If ads are not clearly marked, the site’s creators
may be more interested in sales than providing
you with accurate health info.
21. Analyzing content
Watch out for buzzwords/superlatives
BREAKTHROUGH!!
MIRACULOUS!!
BESTSELLING!!
22. Analyzing content
Watch out for buzzwords/superlatives
BREAKTHROUGH!!
MIRACULOUS!!
BESTSELLING!!
Words generally used to try to convince the reader.
Exclamation points and all caps are generally not found in
more writing.
23. Analyzing content
Is the information oversimplified?
Is it well-balanced?
- pros and cons mentioned?
The clinical practice of medicine involves a lot of “ifs,”
“ands,” and “buts.”
The media and press tend to oversimplify to retain
viewership.
24. A Closer Look at Content
(Fictional Example)
“A recent study shows that drinking grape juice
reduces asthma attacks by 50 per cent”
Can you point out the potential problems of a statement
like this?
25. A Closer Look at Content
(Fictional Example)
“A recent study shows that drinking grape juice reduces
asthma attacks by 50 per cent”
What does “recent” mean?
Is the study referenced anywhere? Hyperlinked?
Is this a case of the “telephone game?”
26. A Closer Look at Content
(Fictional Example)
“A recent study shows that drinking grape juice
reduces asthma attacks by 50 per cent”
What does “50 per cent” mean?
What is the sample size?
27. A Closer Look at Content
(Fictional Example)
“A recent study shows that drinking grape juice reduces
asthma attacks by 50 per cent”
Is there a corresponding advertisement?
Or is the website produced by the America’s Grape
Growers Association (fictional group)?
28. Timing
References to studies
mention of date or
easy link to original article or
bibliography
How often is the site updated?
29. Symptom Searches and Self-
diagnosis
WebMD
Google
Mayo Clinic
scary stuff
anxiety-provoking
30. Symptom Searches and Self-
diagnosis
It’s OK if you looked something up on the web.
If you’re worried about a particular diagnosis, go ahead
and tell your doc.
31. Symptom Searches and Self-
diagnosis
BUT remember, that your doctor will give you the best
possible diagnosis based on your story and his/her
examination of you.
32. Other media
Journalism
Health reporting is often in the hands of people who are
not well-trained to critically appraise studies/journal
articles. Omit limitations of studies.
“Fear-mongering”/sensationalism attracts viewers.
Sometimes do not fact check
TV doctors
Keep in mind: they work for TV stations who, in turn,
care about viewership.
33. Other media (cont.)
• Social media
Have to follow the “right people” to get the best quality health
info
34. Where does your primary care
doctor fit in all this?
He/she asks the right questions
Integrates and individualizes
Unbiased
Has your interest at heart
36. MedlinePlus
“MedlinePlus is the
National Institutes of
Health's Web site for
patients and their
families and friends.
Produced by the National
Library of Medicine, it
brings you information
about diseases,
conditions, and wellness
issues in language you
can understand.
MedlinePlus offers
reliable, up-to-date
health information,
anytime, anywhere, for
free.”
37. CDC.gov
“CDC Mission:
Collaborating to create
the expertise,
information, and tools
that people and
communities need to
protect their health –
through health
promotion, prevention
of disease, injury and
disability, and
preparedness for new
health threats.”
38. Cancer.gov
“The National Cancer
Institute coordinates the
National Cancer Program,
which conducts and
supports research, training,
health information
dissemination, and other
programs with respect to
the cause, diagnosis,
prevention, and treatment
of cancer, rehabilitation
from cancer, and the
continuing care of cancer
patients and the families of
cancer patients”
42. HealthNewsReview.org
“What is
HealthNewsReview.org?
HealthNewsReview.org is a website
dedicated to:
Improving the accuracy of news
stories about medical treatments,
tests, products and procedures.
Helping consumers evaluate the
evidence for and against new ideas
in health care.
We support and encourage the
ABCs of health journalism.
-Accuracy
-Balance
-Completeness”
43.
44.
45.
46.
47. Can “.edu” be trusted?
“Academic Medical Centers Often Guilty of Research
Hype”
Wall Street Journal Blogs 5/4/2009
“Press Releases by Academic Medical Centers: Not So
Academic”
“Conclusion: Press releases from academic medical centers
often promote research that has uncertain relevance to
human health and do not provide key facts or acknowledge
important limitations.”
Woloshin, S, et al. Annals of Internal Medicine May 5, 2009 vol. 150 no. 9 613-618
48.
49.
50. Conclusion
Evaluate for the following:
Who is responsible for the content?
Are advertisements clearly marked?
Is the information well-balanced? (Pros/cons)
Is the content clearly dated? Are there timely updates?
Be careful:
Of sites that have advertising for their own products
Of web content that is based on personal experience and opinion
Avoid:
Superlatives, all caps, exclamation points
Sites where advertising is “sneaky.”
Sites that want your personal health information
51. Conclusion
Take breaking news in health with a grain of salt.
There are very few encyclopedic-level authorities when
it comes to health information online.
Partner with a doctor you trust. Have a primary care
doctor.
The good news: we are already seeing a movement
towards the promotion of better health information
online.