The Benefits of Explicit/Implicit Hyper-Personalization (Rafal Ohme, Digital ...CX Emotion
This document discusses the benefits of hyper-personalization through explicit and implicit customer feedback collection. It introduces CX/CI (Customer Experience/Confidence Index), which uses dual-processing models and memory consolidation research to estimate customers' confidence levels and predict purchase intentions or behaviors more accurately than explicit feedback alone. CX/CI has been used since 2004 for offline, online, and mobile applications, including accurately predicting voter turnout. The document reviews the scientific background of CX/CI in dual-processing theory and implicit attitude measurement. It argues CX/CI can help engage customers to better understand themselves and increase self-awareness in an increasingly digital future.
The Implications of Democratising Insights for Research Ray Poynter
Presented by Ray Poynter, Potentiate and NewMR
50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms.
Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
When should we ask, when should be measure?Ray Poynter
Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation; “People perform quite badly when remembering and evaluating their online activities. In particular, the survey questions that involve remembering past activities are difficult to answer because of the limitations of human memory.”
The results obtained from the approach of 3 key questions left us surprised with how bad panelist memory really is!
This presentation forms part of the online Festival of NewMR webinar series. Presented by Gil Oliveira and Benet Boix from Netquest.
The document discusses how market research needs are evolving with advances in AI. It notes that all companies are becoming tech companies and research must move from reactive to proactive using tools like predictive analytics and anomaly detection. It outlines the different data sources, modalities, and skillsets needed. Key points are that research organizations need to externalize their domain expertise so machines can learn, develop capabilities across various data types, and create closed-loop data ecosystems that leverage existing knowledge and surface new insights. This involves building out centralized data lakes, modeling methods, and connecting elements into complex data products and solutions.
The UX Lexicon is Born – clear communication and understanding for all resear...Ray Poynter
Presentation by Michele Ronsen, Founder, Curiosity Tank.
The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too.
Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists!
Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource.
Access the full recording via NewMR.org/Play-Again
Digital Marketing for 2020: Letting Consumer Needs Drive PersonalizationRay Poynter
Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through the clutter? Marketers may know who their consumers are and what activities they engage in, but do they know what drives their behavior?
We will discuss an approach that leverages segmentation for enhanced digital micro-targeting. How? By enriching the behavioral data marketers typically use for micro-targeting (what people do) with their underlying needs and motivations (why they do it). By linking behavioral data from databases to survey data about needs and motivations, the approach lets marketers develop more needs-based messages, optimize reach, and anticipate responses to new communication.
This presentation forms part of the online Festival of NewMR webinar series. Presented by Ben Joosen from Ipsos.
Diamonds in the Rough (Sentiment(al) AnalysisScott K. Wilder
Gary Angel and Scott K. Wilder presented on sentiment analysis. Gary is the president of Semphonic, a web analytics consultancy, and Scott is a digital strategist. They discussed how sentiment analysis works, its limitations, and best practices for using it. Specifically, they noted that sentiment analysis provides anecdotal, not primary, insights and that the most accurate approach combines automated tools with manual review of verbatim comments.
The Benefits of Explicit/Implicit Hyper-Personalization (Rafal Ohme, Digital ...CX Emotion
This document discusses the benefits of hyper-personalization through explicit and implicit customer feedback collection. It introduces CX/CI (Customer Experience/Confidence Index), which uses dual-processing models and memory consolidation research to estimate customers' confidence levels and predict purchase intentions or behaviors more accurately than explicit feedback alone. CX/CI has been used since 2004 for offline, online, and mobile applications, including accurately predicting voter turnout. The document reviews the scientific background of CX/CI in dual-processing theory and implicit attitude measurement. It argues CX/CI can help engage customers to better understand themselves and increase self-awareness in an increasingly digital future.
The Implications of Democratising Insights for Research Ray Poynter
Presented by Ray Poynter, Potentiate and NewMR
50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms.
Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
When should we ask, when should be measure?Ray Poynter
Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation; “People perform quite badly when remembering and evaluating their online activities. In particular, the survey questions that involve remembering past activities are difficult to answer because of the limitations of human memory.”
The results obtained from the approach of 3 key questions left us surprised with how bad panelist memory really is!
This presentation forms part of the online Festival of NewMR webinar series. Presented by Gil Oliveira and Benet Boix from Netquest.
The document discusses how market research needs are evolving with advances in AI. It notes that all companies are becoming tech companies and research must move from reactive to proactive using tools like predictive analytics and anomaly detection. It outlines the different data sources, modalities, and skillsets needed. Key points are that research organizations need to externalize their domain expertise so machines can learn, develop capabilities across various data types, and create closed-loop data ecosystems that leverage existing knowledge and surface new insights. This involves building out centralized data lakes, modeling methods, and connecting elements into complex data products and solutions.
The UX Lexicon is Born – clear communication and understanding for all resear...Ray Poynter
Presentation by Michele Ronsen, Founder, Curiosity Tank.
The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too.
Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists!
Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource.
Access the full recording via NewMR.org/Play-Again
Digital Marketing for 2020: Letting Consumer Needs Drive PersonalizationRay Poynter
Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through the clutter? Marketers may know who their consumers are and what activities they engage in, but do they know what drives their behavior?
We will discuss an approach that leverages segmentation for enhanced digital micro-targeting. How? By enriching the behavioral data marketers typically use for micro-targeting (what people do) with their underlying needs and motivations (why they do it). By linking behavioral data from databases to survey data about needs and motivations, the approach lets marketers develop more needs-based messages, optimize reach, and anticipate responses to new communication.
This presentation forms part of the online Festival of NewMR webinar series. Presented by Ben Joosen from Ipsos.
Diamonds in the Rough (Sentiment(al) AnalysisScott K. Wilder
Gary Angel and Scott K. Wilder presented on sentiment analysis. Gary is the president of Semphonic, a web analytics consultancy, and Scott is a digital strategist. They discussed how sentiment analysis works, its limitations, and best practices for using it. Specifically, they noted that sentiment analysis provides anecdotal, not primary, insights and that the most accurate approach combines automated tools with manual review of verbatim comments.
What does collecting better data mean, and how to achieve it?Ray Poynter
Presented by Ray Poynter (NewMR & Potentiate)
Access the recording of this presentation via NewMR.org/Play-Again
Presentation Description
Ray Poynter presents a 2021 State of the Art review of the issues surrounding the collection of better data.
Ray outlines the key challenges, new initiatives, the impact of quality on decisions, and pointers to what is likely to happen in the near future.
Accessing the Already Connected ConsumerRay Poynter
This session explores some of the developments that both the consumer landscape and the Market Research industry are undergoing to better pinpoint real consumer opinion.
Access the recording of this webinar via the NewMR website: NewMR.org/Play-Again
The session covers;
- Meeting consumers on their device and how researchers can leverage the relationship people have with their smartphones
- Engaging through modern survey design and how to communicate to achieve considered, valuable responses
- Connecting through social media channels and leveraging an environment where consumers are already active, such as WeChat (reported to be used by 98% of China’s online users)
- Creating conversation by using Artificial Intelligence to bridge the gap between qualitative and quantitative approaches
- Applying Machine Learning to detect fraudulent activity and increase speed, capacity and the validity and consistency of data outputs
The audience will be left with understanding and examples that show, although there can be a lot of moving parts when integrating technology into survey research and connecting multiple audiences, by thinking about the already connected consumer you can find an easier path to simplifying and improving your data.
The speakers are:
- May Ling Tham (Director, Asia, Modern Survey Design, Kantar)
- Vivien Le Masson (Senior Director, Asia, Innovation & transformation, Kantar)
Moderation by NewMR co-founder, Ray Poynter.
This webinar was presented on 4 September 2019
The document summarizes research conducted on mobile codes. It involved quantitative and qualitative studies with participants across different age groups and locations. The research found that demonstrating mobile codes improved awareness and adoption. It also found appeal was comparable across consumer segments, with applications providing up-to-date info having greatest appeal. A live trial was conducted with advertisers, participants and merchants to test offers, redemptions and ROI. The research concluded interaction and demonstration are key to user adoption of mobile codes.
White Paper from Campaign Sciences, helping to explain how we help our clients win. Campaign Sciences is the only Analytics firm exclusively serving conservative Republican candidates and organizations
Emerging Trends for Pharmaceutical Social Media, Influence & Customer AccessKevin Nalty
Emerging trends and changes in pharmaceutical marketing... from search and currency changes to evolving ways to engage via social-media and benefit from crowd sourcing. by Joe Shields (http://www.joeshiledsphotography.com) and Kevin Nalty (http://www.naltsconsulting.com)
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Within 10 years:
1) Technology will become more integrated into social interaction through wearable devices, augmented reality, and virtual reality, allowing for new forms of communication and relationship building.
2) Artificial intelligence in the form of digital assistants will help drive decisions and augment human cognition by providing predictive analysis and recommendations.
3) While technology will facilitate more virtual interactions, in-person social gatherings with family and friends will still be important ways to build trust and intimacy between humans.
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
30 years of changes in marketing research practicesJoel Rubinson
This document summarizes the key changes in marketing research practices between 1983 and 2013, highlighting major shifts from traditional paper/phone based methods to digital and data-driven techniques. Some of the major changes outlined include moving from in-person qualitative research to online methods, automating text analysis and in-the-moment digital surveys, gaining the ability to handle huge databases and advanced analytics, transitioning from mainframe to desktop and mobile computing, incorporating new data sources like social media and shopper data, and accelerating the speed of insights from slow to near real-time.
Dr. Jillian Ney argues that social media measurement often relies too heavily on shallow metrics and web analytics approaches rather than insight and intelligence frameworks. She advocates developing solid analytical frameworks that move beyond content to consider the full context around social data. These frameworks should integrate multiple data sources, adopt new sampling approaches, focus more on human judgment than algorithms, and help redesign internal decision-making processes.
As a practice, UX is confused about what is a short cut, what is a convention, and what is a best practice. Fortunately, the process on this project revealed where all of those were broken for the target users: people with low literacy.
Crowdsourcing, Transparency and Results Based Charity RatingsCharityNav
Charity Navigator's President & CEO, Ken Berger, presented on the topic of “Crowdsourcing, Transparency and Results Based Charity Ratings: The Next Generation of Nonprofit Evaluation” at Columbia University.
Keynote slides: Business in the Age of AIRoss Dawson
This document discusses how artificial intelligence is impacting business. It notes that AI capabilities are growing rapidly due to increases in data, computing power, and algorithm sophistication. AI is being applied across industries to tasks like image recognition, speech recognition, fraud detection, and more. The document outlines different types of machine learning and how AI is creating value for businesses by improving processes, enabling predictive maintenance, personalizing education, optimizing operations, and more. It argues that for organizations to thrive in this new environment, they need to develop AI strategies, capabilities, governance practices, and cultures of continuous learning and adaptation.
1) The document discusses how to obtain and use data in marketing, emphasizing the importance of understanding your audience through research, data, and analytics.
2) It explains that research can provide insight into an audience's behaviors, interests, media consumption habits, and purchase influences to help inform marketing campaigns.
3) Sources of data and insight include syndicated sources, publisher/agency research, your own data, and primary research, which should be applied to campaigns to improve performance based on better audience understanding.
This document discusses the limitations and realities of big data and predictive analytics. It provides two key insights: 1) After three years of effort by data scientists, Netflix was only able to improve their movie rating predictions by less than 0.1 stars. 2) Predictions suggest that human behavior is inherently random, limiting the success of consumer modeling based on available data. While targeted advertising has improved prediction rates slightly, the best methods still only predict a small minority of behaviors. The document concludes that big data has its biggest potential in artificial intelligence applications rather than making highly accurate predictions about human decisions.
Presentation big data and social media final_videoramikaurraminder
The document discusses the challenges and opportunities of analyzing big data from social media. It notes that social media generates the largest record of human activity but making sense of the unstructured data is a challenge. It provides examples of how companies use social media data for applications like credit risk assessment and personalized recommendations. The document also discusses privacy and ethical issues with social media data mining, and best practices for social media marketers to leverage big data insights.
NLP Community Conference - Dr. Catherine Havasi (ConceptNet/MIT Media Lab/Lum...Maryam Farooq
Dr. Catherine Havasi's keynote talk from the AI Community Conference on Natural Language Processing (by NYAI.co) on Thurs, Jun 27th 2019 at Moody's Analytics.
Sponsored by Moody's Analytics, NYU Tandon Future Lab, NYAI.co
For more information & the full talk video, please visit nyai.co
What does collecting better data mean, and how to achieve it?Ray Poynter
Presented by Ray Poynter (NewMR & Potentiate)
Access the recording of this presentation via NewMR.org/Play-Again
Presentation Description
Ray Poynter presents a 2021 State of the Art review of the issues surrounding the collection of better data.
Ray outlines the key challenges, new initiatives, the impact of quality on decisions, and pointers to what is likely to happen in the near future.
Accessing the Already Connected ConsumerRay Poynter
This session explores some of the developments that both the consumer landscape and the Market Research industry are undergoing to better pinpoint real consumer opinion.
Access the recording of this webinar via the NewMR website: NewMR.org/Play-Again
The session covers;
- Meeting consumers on their device and how researchers can leverage the relationship people have with their smartphones
- Engaging through modern survey design and how to communicate to achieve considered, valuable responses
- Connecting through social media channels and leveraging an environment where consumers are already active, such as WeChat (reported to be used by 98% of China’s online users)
- Creating conversation by using Artificial Intelligence to bridge the gap between qualitative and quantitative approaches
- Applying Machine Learning to detect fraudulent activity and increase speed, capacity and the validity and consistency of data outputs
The audience will be left with understanding and examples that show, although there can be a lot of moving parts when integrating technology into survey research and connecting multiple audiences, by thinking about the already connected consumer you can find an easier path to simplifying and improving your data.
The speakers are:
- May Ling Tham (Director, Asia, Modern Survey Design, Kantar)
- Vivien Le Masson (Senior Director, Asia, Innovation & transformation, Kantar)
Moderation by NewMR co-founder, Ray Poynter.
This webinar was presented on 4 September 2019
The document summarizes research conducted on mobile codes. It involved quantitative and qualitative studies with participants across different age groups and locations. The research found that demonstrating mobile codes improved awareness and adoption. It also found appeal was comparable across consumer segments, with applications providing up-to-date info having greatest appeal. A live trial was conducted with advertisers, participants and merchants to test offers, redemptions and ROI. The research concluded interaction and demonstration are key to user adoption of mobile codes.
White Paper from Campaign Sciences, helping to explain how we help our clients win. Campaign Sciences is the only Analytics firm exclusively serving conservative Republican candidates and organizations
Emerging Trends for Pharmaceutical Social Media, Influence & Customer AccessKevin Nalty
Emerging trends and changes in pharmaceutical marketing... from search and currency changes to evolving ways to engage via social-media and benefit from crowd sourcing. by Joe Shields (http://www.joeshiledsphotography.com) and Kevin Nalty (http://www.naltsconsulting.com)
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Within 10 years:
1) Technology will become more integrated into social interaction through wearable devices, augmented reality, and virtual reality, allowing for new forms of communication and relationship building.
2) Artificial intelligence in the form of digital assistants will help drive decisions and augment human cognition by providing predictive analysis and recommendations.
3) While technology will facilitate more virtual interactions, in-person social gatherings with family and friends will still be important ways to build trust and intimacy between humans.
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
30 years of changes in marketing research practicesJoel Rubinson
This document summarizes the key changes in marketing research practices between 1983 and 2013, highlighting major shifts from traditional paper/phone based methods to digital and data-driven techniques. Some of the major changes outlined include moving from in-person qualitative research to online methods, automating text analysis and in-the-moment digital surveys, gaining the ability to handle huge databases and advanced analytics, transitioning from mainframe to desktop and mobile computing, incorporating new data sources like social media and shopper data, and accelerating the speed of insights from slow to near real-time.
Dr. Jillian Ney argues that social media measurement often relies too heavily on shallow metrics and web analytics approaches rather than insight and intelligence frameworks. She advocates developing solid analytical frameworks that move beyond content to consider the full context around social data. These frameworks should integrate multiple data sources, adopt new sampling approaches, focus more on human judgment than algorithms, and help redesign internal decision-making processes.
As a practice, UX is confused about what is a short cut, what is a convention, and what is a best practice. Fortunately, the process on this project revealed where all of those were broken for the target users: people with low literacy.
Crowdsourcing, Transparency and Results Based Charity RatingsCharityNav
Charity Navigator's President & CEO, Ken Berger, presented on the topic of “Crowdsourcing, Transparency and Results Based Charity Ratings: The Next Generation of Nonprofit Evaluation” at Columbia University.
Keynote slides: Business in the Age of AIRoss Dawson
This document discusses how artificial intelligence is impacting business. It notes that AI capabilities are growing rapidly due to increases in data, computing power, and algorithm sophistication. AI is being applied across industries to tasks like image recognition, speech recognition, fraud detection, and more. The document outlines different types of machine learning and how AI is creating value for businesses by improving processes, enabling predictive maintenance, personalizing education, optimizing operations, and more. It argues that for organizations to thrive in this new environment, they need to develop AI strategies, capabilities, governance practices, and cultures of continuous learning and adaptation.
1) The document discusses how to obtain and use data in marketing, emphasizing the importance of understanding your audience through research, data, and analytics.
2) It explains that research can provide insight into an audience's behaviors, interests, media consumption habits, and purchase influences to help inform marketing campaigns.
3) Sources of data and insight include syndicated sources, publisher/agency research, your own data, and primary research, which should be applied to campaigns to improve performance based on better audience understanding.
This document discusses the limitations and realities of big data and predictive analytics. It provides two key insights: 1) After three years of effort by data scientists, Netflix was only able to improve their movie rating predictions by less than 0.1 stars. 2) Predictions suggest that human behavior is inherently random, limiting the success of consumer modeling based on available data. While targeted advertising has improved prediction rates slightly, the best methods still only predict a small minority of behaviors. The document concludes that big data has its biggest potential in artificial intelligence applications rather than making highly accurate predictions about human decisions.
Presentation big data and social media final_videoramikaurraminder
The document discusses the challenges and opportunities of analyzing big data from social media. It notes that social media generates the largest record of human activity but making sense of the unstructured data is a challenge. It provides examples of how companies use social media data for applications like credit risk assessment and personalized recommendations. The document also discusses privacy and ethical issues with social media data mining, and best practices for social media marketers to leverage big data insights.
NLP Community Conference - Dr. Catherine Havasi (ConceptNet/MIT Media Lab/Lum...Maryam Farooq
Dr. Catherine Havasi's keynote talk from the AI Community Conference on Natural Language Processing (by NYAI.co) on Thurs, Jun 27th 2019 at Moody's Analytics.
Sponsored by Moody's Analytics, NYU Tandon Future Lab, NYAI.co
For more information & the full talk video, please visit nyai.co
Marketing Research and Competitive IntelligenceAugust Jackson
Social networks, big data and the semantic web are changing the practices of competitive intelligence and marketing research. These two professional practices can learn from one another to adapt and thrive in the face of these changes.
The document discusses how artificial intelligence will change communications and public relations. It defines key AI concepts like machine learning, deep neural networks, and strong AI. It then lists 10 ways AI will help PR in the future, such as real-time trend analysis, personalized campaigns, and automating routine tasks. The document argues that AI can enhance what it means to be human if used to augment instead of replace humans. It calls PR professionals to seek their AI advantage and help shape national conversations on the topic.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
Social media has become an important tool for public relations that allows two-way communication and engagement with key audiences. However, organizations must consider factors like personnel, time, and content control when utilizing social media. It is also important to follow ethical guidelines to ensure transparency and honesty in social media interactions.
Artificial Intelligence (AI) & Machine Learning: Are You Ready?SilverTech
Long dismissed as the realm of sci-fi, artificial intelligence (AI) and machine learning have finally arrived and their potential to disrupt every industry is quickly becoming apparent. Though they work in tandem, there is a distinction to be made between the two; AI is the ability of machines to mimic human intelligence, while machine learning is the ability of computers to learn from gathered data. Despite Elon Musk’s cautions, over the next two years AI will be pervasive in everything from household appliances to digital assistants, and yes, even your website and content!
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
Modern market research tools like IoT, AI, and VR are transforming the industry. IoT collects consumer data through smart devices to customize insurance premiums and product offerings. AI can detect reader disengagement online and predict future behaviors. VR provides an immersive experience for testing new products with customers. However, traditional methods like surveys still have value in understanding consumer motivations. The future will integrate new and traditional methods by linking various data sources to gain deeper insights.
This document contains a student's answers to questions about machine learning and data science. It discusses examples of machine learning used in everyday life like social media personalization. It also addresses why machine learning model parameters need adjustment, the first step in constructing a decision tree, and how natural language processing can benefit from improved data.
Social marketing, digital overthrow, and youMary Trigiani
How to use social media in marketing and why it's a key element of digital transformation in business. Audience: returners to workforce. Delivered to ReBoot Career Accelerator for Women.
In our latest piece, we share unique perspectives on how artificial intelligence is amplifying human potential and reshaping business. This article explore 3 fundamental questions:
How will AI shift the expectations of my customers?
How will AI transform the way my competitors run their businesses?
How should my company respond to AI?
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
The 3 Biggest Digital Marketing Developments For 2016 | Extreme Connectivity ...Bastiaan Neurink
The document discusses 3 major digital developments for 2016:
1. Extreme connectivity and the growth of the sharing economy enabled by new technologies like Airbnb and Uber. This increases expectations for convenience, speed and around-the-clock access.
2. A focus on customer centricity, as digital transformation requires collecting customer data across channels to understand customers and provide seamless, personalized experiences.
3. The rise of data-driven ecosystems where large amounts of customer data from various sources are analyzed to deliver tailored, predictive experiences in real-time through personalized touchpoints. This moves companies from delivering average digital experiences to unique ones based on insights.
Marketing in the Machine Age: The Path to a More (Artificially) Intelligent F...PR 20/20
Presented at Emarsys Evolution, Aug. 3, 2017
Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
The document summarizes key learnings from the SXSW conference in 2017. It discusses 4 main topics: 1) Creating strong content by understanding users, 2) Experimenting with new spaces like VR, 3) Having conversations through chatbots and AI, 4) Navigating the fast pace of change around issues like data privacy and ethics. The overall message is that brands need to stay aware of emerging technologies and their impact on user experiences, while ensuring diversity and accountability.
Similar to Beyond Personalization: Everyone Needs Scalable and Accessible Understanding (Catherine Havasi, Agorai) (20)
Emotion in Online Reviews (Laila Sternberg, TomTom, and Riccardo Osti, Wonder...CX Emotion
This document discusses analyzing emotions in online reviews for various products from TomTom. It describes a game that attempts to determine if reviewers of navigation products are drivers or riders based on sentences from their reviews. The game then analyzes characteristics of drivers and riders reviews, finding drivers use concise, neutral language while riders use passionate, adventure descriptions. The document concludes the analysis could help increase click-through rates and engagement if applied to marketing communications by selecting appropriate wording for different audiences.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. Dr. Catherine Havasi, MIT Media Lab
Technical co-founder, Sendesis
BEYOND PERSONALIZATION:
EVERYONE NEEDS SCALABLE AND
ACCESSIBLE UNDERSTANDING
Photo: Michael Vesia, CC-By
15. 51% of consumers expect that
companies will anticipate their needs and
make relevant suggestions – even if
they’ve never bought from the brand
before.
Source: Salesforce