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Barefoot Brand Consultancy - portfolio presentation


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We are a growing brand consultancy firm based in Bangalore, with the objective to build bigger, better brands for new, small and mid-sized businesses.

Published in: Marketing

Barefoot Brand Consultancy - portfolio presentation

  1. 1. Since 2012
  2. 2. contents about us services clients client stories portfolio contact case studies
  3. 3. about us services clients client stories portfolio contact case studies our philosophy who we are our founder what we do why us
  4. 4. 4 our philosophy • Youdon„t haveto wear a suit to be serious. • Thinkbig. Start small. Act now. • Tobetrusted is a greater compliment thanbeing loved.
  5. 5. 5 who we are • We are a start-up based in Bangalore with the objective to build bigger, better brands for new, small and mid- sized businesses. • Started in Sept 2012, Barefoot is already in the top 3 search links on Google for brand consultancy firms (no moneyspent on SEO). • Our 15 clients span across industries like financial services, hospitality, real estate, online gaming , FMCG, software development , advertising etc.
  6. 6. 6 arpita khadria the founder • Copywriter@ McCann Erickson • MBAgraduate from TAPMI, Manipal • RetailMarketingManager @ Titan • BrandManager@ Fastrack • Guest Lecturer@ IIM,TAPMI,CMS
  7. 7. 7 founder’s note “Consulting is still such an elitist concept in India. Today only the big brands and firms in the country opt for brand consultants. Barefoot is heretochange that! New and small firms have very different needs with regards to brand building, we understand exactly where they are coming from. Their main concern is “how do we go about things?” be it a brand launch, market research activity or generating leads. The vision is there, but they need someone to help them get to it, step by step. Someone, who is okay with the fact that they do not have a full fledged in-house marketing team nor adedicated budget formarketing which iskept aside every year. Ten years ago this concept of volume based brand consultancy would not have worked. But with the new age media taking over and consumers opting for branded goods, every business owner has become conscious about creating awareness and preference through brand building. Small companies are also becoming more professional in their approach.“ -ArpitaKhadria
  8. 8. 8 what we do
  9. 9. 9 why us • We believe in making a big difference to a small company thana small difference to a big MNC • Our business model is based purely on trust and competence • Wedo not insist on a retainer
  10. 10. about us services clients client stories portfolio contact case studies those who have put their trust in us...
  11. 11. 11 clients we have worked with
  12. 12. 12 apps/portals in the pipeline • • • •
  13. 13. about us services clients client stories portfolio contact case studies market research brand consultancy design
  14. 14. 14 market research services • SecondaryResearch • PrimaryResearch-Qualitative/Quantitative • MysteryShopping • Competition Analysis
  15. 15. 15 case study 1 ResearchObjective To conduct a secondary research and analyse the market potential for waste water management products. ResearchOutcome • 7 primary industries and 4 secondary industries were dissected over 4weeks. • 83slide report presentation was presented Client Testimonial I'm impressed with your in-depth research on the various topics. The presentation format is also appealing. It's quite inspiring to see the positive growth patterns for the industries that we're focused on. ManineeKarnik, Director,EcoWorks Biotech Pvt.Ltd. “ ”
  16. 16. 16 case study 1 secondaryresearchreportsnapshot
  17. 17. 17 case study 2 Primary Research-Objectives • What are the occasions when students feel sleepy/drowsy? • Which are the drinks they consider to get rid of the drowsiness? • How do they rationalize their final choice of having Tzinga? Research Outcome • Presented the research design and questionnaire design as perthe research objectives • 5colleges targeted inBangalore • 40respondents (one on one) • 42slide report presentation was shared • 10interesting observations made • Client used our recommendations in their campaign planning
  18. 18. 18 case study 2 primaryresearchreportsnapshot
  19. 19. 19 brand consultancy services BrandEvolution BrandMarketing BrandReview LaunchPlanning Management Consulting • Define targetaudience, brandvalues &principles, personality, colours, tone of voice, philosophy andstory, names andtaglines • MediaandCampaign Planning (ATL/BTL) • SocialMedia andDigitalMedia Strategy • PRPlanning &Brandassociations • PricingStrategy • SalesandDistribution Strategy • Brand/Marketing Audit • BrandRepositioning • Re-building BrandImage • Re-branding • New AppLaunch • New Products • New BrandLaunch • New Markets • BrandExtensions, Re-launch • Report Making Format • Business Planning • Budgeting
  20. 20. 20 case study 1 brand review and management consulting Problem: • Business wasn„t growing atthe expected pace • Internal efficiency wasbecoming anissue Strategy/Solution: 3-month marketing audit todiagnose the real problem Result/Recommendations: • Phase-wise road mapfor1 year • Shiftfocus from B2CtoB2B Marketing • Organizationalrestructuring – Separate sales &marketing • Holistic business planning approach –5year plan • Identify profit andcost centres • Website revamp • Reporting format revamp
  21. 21. 21 case study 2 lead generation Problem: •New leads required from upper-middle class and upper class segments without spending any money on media. Strategy/Solution: •Suggested and planned a brand association strategy with Jet Privilege (Jet Airways) to reach out to their Silver, Gold and Platinummembers Result/Recommendations: 9months ofplanning andconsistent follow-up 50relevant leads in justone day! Payments were on conversion, soa win-win solution for all Link -
  22. 22. 22 case study 3 digital marketing 155likes 23,384 likes 7talking about CMS 4,159 talking about CMS BEFORE AFTER Problem: Need for greater awareness about CMS during their admission season with limited marketing budget Strategy/Solution: Recommended a digital media plan to gain more traction and create brandawareness Result/Recommendations: Facebook CampaignOutcome
  23. 23. 23 case study 4 launch planning Problem: An international client had to plan a launch strategy India. They needed end toend solutions for launch Strategy/Solution: We planned their entire launch right from market research to campaign planning. Result/Recommendations: Weworked on the below mentioned stages of launch.: • Secondary Research • PrimaryResearch • Business Plan Formulation • Marketing Budget Planning • MediaPlanning • BrandTieups • CampaignPlanning • CampaignCreative Agency Coordination • BTLActivity Planning
  24. 24. 24 design services Communication Web&Digital BrandIdentity Packaging • Print,Outdoor • Brochure,Leaflets, Posters • Direct Mailers • Website Design • AppUI/UX Designs • E-mailers • DigitalMedia Creatives • SocialMedia Posts • Logo • Stationery • Merchandise • Product Packaging • BagDesigns
  25. 25. 25 brand identity design To see more of our design work please go to our website. Inspiredby the beerbottlecap, thislogofits beautifullyinto thelaid back, easy goingfeel of THELOCAL. Thislogorepresentsthethreepillarsonwhich InternationalMoneyMattersstands= honesty,competenceandservice.Thelogoalsohasthe brandinitials“I” and“M” in- builtinto it. Theuniversalsymbolof innovationisthe light bulb!Thislogohasbeeninspiredbythe samethoughtand isthusa perfectmanifestationof what ObliqeSystemsstandsfor. Designedfora rice export house,thislogoisselfexplanatory.It hasa very simpleyet internationalappeal,somethingthat suitedourclient„srequirementsperfectly!
  26. 26. 26 website design Client: Bougainvilla Design | | | | | | | Before After
  27. 27. about us services clients client stories portfolio contact case studies testimonials
  28. 28. 28 client stories “Barefoot has been earnest in its approach to understand our business, our values and aspiration. The marketing audit was precise in its assessment and way forward. Journey of transformation at Oysters Real Assets has truly begun! Abhilash Baldota,Partner,Oysters Real Assets” Barefoot takes the time to understand the business and the requirements; then delivers what they promise and more. Delighted with their designs and professionalism. Shweta Jain,VP,International MoneyMatters “ ” “It was a fabulous experience working with Barefoot. Without their thoughtful planning & execution, a research undertaking like ours would„ve been nearly impossible. Dinesh Nilkanth, Dean, Centre for Management Studies, JainUniversity ” “We„d like to put on record our appreciation for BAREFOOT CONSULTANCY for providing excellent services with brand image revamping. Barefoot is the first company we came across which understood our brief and delivered a premium looking website with utmost proficiency and patience. Jasleen Kochhar,Owner,Bougainvilla Design”
  29. 29. about us services clients client stories portfolio contact case studies we would love to hear from you!
  30. 30. 30 contact 283,1st Floor, 2ndMain Road, Domlur Layout, Bangalore -560071 08041429835