1000 Days Digital Business Mission① Set targets, objectives & goals for sales, marketing, E-commerce &support② Crystallize brand strategy – target positioning, competition,differentation③ Define digital business culture & organization④ Strategic choices – What will and will not be done?⑤ Annual must win battles & clocks⑥ Development portfolio; projects, tools and organization⑦ Annual planning; Ideas & Management
1. Set targets, objectives& goals for sales,marketing, E-commerce& supportCommunica3on Sales Distribu3on Marke3ng Innova3on R&D Customer Insight Idea Companiescan ”finally”becomecustomer driven,interact throughown mediaand distributethe mosteffectiveways. Selldirect.
1080° Business designI. Crystallize II. Organize III. Design1. Business Idea2. Mission3. Vision4. Values5. Target Position6. Competitiveness7. Competitive Advantages8. Strategy9. Action Plan0. Management system1. HR2. Processes and Organization3. Job Description4. Development Portfolio5. Annual Plan6. Culture7. Product Range and DistributionValue:United and coherent view ofthe business idea and thesteps of developmentValue:United and coherentmanagerial style and processValue:Strategy based Tools forgrowth1. To Who – segmenting2. What – productization3. How – marketing strategy4. Brand – messages5. Marketing Plan6. Marketing Organization7. Sales Management and Tools8. Sales Targets9. Sales Material
… And future of retail? • Emotional• Entertaining• EducationalExperiences…. 4E’sOnline + Offline?