Naku final

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Naku final

  1. 1. How digitalchanges the game?
  2. 2. What is digitalization?
  3. 3. Integration of technologies intoeveryday life
  4. 4. From ITC to DigitalizationRome AdvisorsThe change will never be as slow as it is now.
  5. 5. Internet is not channel but a networkStart InteractingMeetingFileEvent
  6. 6. Digitalization means beeing ”always” connected
  7. 7. How fast is internet?
  8. 8. Where are digital natives?10 20 30 40 50 60 70Internet  is      good  help?  Digitaliza3on  
  9. 9. Where are digital natives?10 20 30 40 50 60 70Internet  is      good  help?  Digitaliza3on  What  the  hell…  do  they  think?  
  10. 10. Interactive crowds, communities andnetworks ahead
  11. 11. ”"e biggest trendis mixing online and o#ine”
  12. 12. What happens to business?Rome Advisors
  13. 13. What Changed already?Mary Meeker’s list. Must read.
  14. 14. New Business modelsOffline investmentsOnline investmentsProfitability?
  15. 15. Brands create ecosystems, one brand,multible business models
  16. 16. Social business trasformation
  17. 17. Interactive innovation and R&D
  18. 18. Marketing becomes a service①  Brand ecosystems: Integrated products + services throughcommunity. Nike, Google, Apple,②  Holistic Brand experience: Own, Earned, Paid – Marketingas a service③  Storytelling culture –Integrated communications, pr &marketing④  Corporate marketing & communications: PR, IR,Marketing, Social Media, Hr.Rome AdvisorsBrand becomes ASSET…..
  19. 19. Brands become media; better marketingCOPY JESS3!
  20. 20. What about he consumers?
  21. 21. Connected consumer and decision making
  22. 22. Digital shopping channels…
  23. 23. How to createan online empire?
  24. 24. Draw the perfect world first2015, 2020
  25. 25. 1000 Days Digital Business Mission①  Set targets, objectives & goals for sales, marketing, E-commerce &support②  Crystallize brand strategy – target positioning, competition,differentation③  Define digital business culture & organization④  Strategic choices – What will and will not be done?⑤  Annual must win battles & clocks⑥  Development portfolio; projects, tools and organization⑦  Annual planning; Ideas & Management
  26. 26. 1. Set targets, objectives& goals for sales,marketing, E-commerce& supportCommunica3on  Sales  Distribu3on  Marke3ng  Innova3on  R&D  Customer  Insight  Idea  Companiescan ”finally”becomecustomer driven,interact throughown mediaand distributethe mosteffectiveways. Selldirect.
  27. 27. 2. Crystallize brand strategy – target positioning,competition AND di$erentationCOMPANY BRANDMARKETCOMPETITION FUTURECUSTOMERS
  28. 28. 3. Define digital business culture &organizationHow to create future business models today?
  29. 29. 4. Strategic choices & RoadmappingWhat will and will not be done?
  30. 30. 5. Create annual plans, Must Win Battles andMission.
  31. 31. 7. Design action plans and planning, organizing,leading & control of the mission.
  32. 32. Capitalize digitalbusiness models.
  33. 33. 1080° Business designI. Crystallize II. Organize III. Design1.  Business Idea2.  Mission3.  Vision4.  Values5.  Target Position6.  Competitiveness7.  Competitive Advantages8.  Strategy9.  Action Plan0. Management system1.  HR2.  Processes and Organization3.  Job Description4.  Development Portfolio5.  Annual Plan6.  Culture7.  Product Range and DistributionValue:United and coherent view ofthe business idea and thesteps of developmentValue:United and coherentmanagerial style and processValue:Strategy based Tools forgrowth1.  To Who – segmenting2.  What – productization3.  How – marketing strategy4.  Brand – messages5.  Marketing Plan6.  Marketing Organization7.  Sales Management and Tools8.  Sales Targets9.  Sales Material
  34. 34. … And future of retail? •  Emotional•  Entertaining•  EducationalExperiences…. 4E’sOnline + Offline?
  35. 35. The Power in You
  36. 36. Rome Advisorswww.ville.tolvanen.com#Vwww.villetolvanen.com

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