The document discusses the launch of Radio Tuk Tuk, an on-demand transportation service in Gurgaon, India. It addresses problems with existing transportation options, and introduces Radio Tuk Tuk as a safe, reliable, and affordable alternative. Radio Tuk Tuk owns a fleet of 100 GPS-tracked auto rickshaws and plans to expand to other cities. The service aims to provide a convenient and transparent transportation solution for local commuters in Gurgaon.

2. The main key behind launching this service
is non availability of safe & reasonable
transport to pick from doorstep for local user
in gurgaon. People in Gurgaon face problems
when travelling by ordinary transport:
1. Have to bargain on rates.
2.Faulty billing (without / tampered meter).
3.Unreliable drivers.
4.Refusal of service.
5.Safety concerns.
Need: A safe, reliable, hassle-free, easy-to-access
and affordable transport service for local gurgaon
users.

3. 1. The company owns the vehicle
& drivers has to pay daily
subscription fees in lieu of the
vehicle.
2. The driver has to follow the
rules & regulation abide by the
company.
3. The driver has to provide
quality service to the clients.
4. The company awards the
drivers performing best.

4. The company currently owns a fleet
of 100 hi-tech tuk tuks fitted with
GPS,
panic button,
mobile charger and
auto fuel cut-off system.

5. The company plans to expand
the business to other cities.

6. The Radio Tuk Tuk was greeted by
the gurgaon population for starting
this service as it is first service
launched in the city which was
lacking up of such basic need .

7. We have launched Radio Tuk Tuk (Auto On
Call) service in Gurgaon, Haryana, India with
the following features:
1. Availability: Initially in one city with a fleet of
100 vehicles and then to expand to other cities.
2.Convenience: Book through Website, SMS,
Phone-call.
3.Price: Rate at par cheaper than ordinary
taxi/auto rate.
4.Reliable Billing: Tamper-proof meters, point to
point billing.
5.Safety & Security: Trained drivers, Safety
devices, Panic Buttons, fuel cut & regular
monitoring from base station via GPS.
6.Enhanced Customer Experience: Delighting the
customer.

8.  Our Customers Segment –
Common Man, middle class
& upper class customers are
availing the facility on
regular uses.
 Our Customers – Any
Person needs to go railway
station, bus station, Metro
stations or anywhere within
city limits.

9. Existing Radio Cabs:
Refusal by radio taxis for short distance.
On ground level, we are serving the last milestone.
Competition
Ordinary Auto Rickshaw :
1. More safety and security
2. Ease of booking
3. Pick up from your address
4. Transparency and uniformity of billing (Point to
Point charges)
Car Rental Services:
Less charges than car rental service provider (which
charge garage to garage)
More safety and security
Faster response time as compared to car rental services
Transparency and uniformity of billing

10. Market: People in Gurgaon who
want to avail taxi services locally
but have been refused by service
providers.
Industry: The Radio Auto Rickshaw
industry is currently in an ascent
stage and has presence in a few of
the cities in India.

11. RadioT uk T uk f v
. l
“Inability of taxis and autos to
provide service for local
commuting at door step. Radio
Tuk Tuk is a common man’s radio
cab”-Sulabh Mehra (Head
Operations,
Radio Tuk Tuk)

12. 1. Initial Target Segment : Lower
segment & Middle Class customers.
2.Growth:With the economy on the
upswing, this segment is increasingly
demanding auto services that are
easily available, are hassle-free, have
reliable metering and are safe.
3. Target: To meet the current
demand.

13. High utilization rate of the fleet
Ability to increase revenue from
auto services
Ability to increase revenue from
advertisements
Ability to drive down operational
costs by leveraging technology
Ability to expand rapidly to other
cities

14. State policies for radio auto rickshaws could be a
hindrance to expansion plans (We are trying to
serve the gurgaon population till airports &
railway station in delhi).
Adequate funding is required for expansion
plans.
Managing the drivers attitude/discipline
through training is crucial for growth
Ability to manage legal issues in case of
accidents is vital.