This document provides an introduction to e-marketing and discusses various e-marketing concepts and strategies. It explains that e-marketing combines electronic means like email, online advertising, search engine optimization, and social media with traditional marketing functions. The document also outlines specific e-marketing tactics like email marketing, online advertising, affiliate marketing, pay-per-click advertising, viral marketing, and mobile marketing. It concludes by thanking the reader and providing contact information to learn more about e-marketing training.

1. Word of MouseAn introduction to e-marketing

2. 3 things we will do todayKnow what is e-marketingLearn Concepts Understand how it can help our careers

3. Quiz time…

4. “e”Some jargonDomainSubdomaintld-top level domainDirectory

5. InternetDial-up3GWifi and WiMAxBroadbandADSLWork HomeCafe

6. Core function of marketing??ConversationsPotential customersExisting customers

7. When the “e” and the “marketing”come togetherEmail marketingOnline advertisingAffiliate marketingSearch Engine marketingSearch Engine OptimisationMarket research

8. When the “e” and the “marketing”come togetherPPC advertisingSocial mediaViral marketingOnline reputation managementWeb PRCRM

9. Email marketingCost effective CustomisableHighly targetedMeasurable

10. Online advertisingInterstitial BannersPop-ups and Pop-undersMap advertFloating advertWallpaper advertBanner advert

11. Online advertising - ChargesCost per Impression (CPI)Cost per thousand impressions (CPM)Cost per click (CPC)Cost per acquisition (CPA)Flat rate

12. Affiliate marketing

13. Search Engine Optimisation

14. Pay Per Click

15. Search Engine Marketing

16. Market Research

17. PPC marketing

18. Social MediaBlogsSocial networksVlogsVideo sharingContent sharingWikis

19. Viral MarketingThe power of Pay-it-forwardSpreads faster1=2=4=8=16=32=64=128=256=512=1024=2048=4096=8192=….

20. Online Reputation Management

21. Web PROnline articlesPress releasesSocial media news releaseSocial media newsroom

22. Mobile marketingSMSMMSWAPTele-calling

23. Discussions

24. Thank You!+91-97-87- 55- 55- 44training@edventures1.com