This document appears to be a slide deck for a presentation or session. It includes the following key elements: - The title of the session and presenter's name, title, and contact information - Statistics about the presenter's social media presence and viewership - Images, graphics, and calls to action - Topics that will be discussed including Google Ads, quality score, new technology features, and social media advertising - Information on trends like increasing ad costs and data sharing relationships - An invitation to visit the presenter's booth and enter a contest along with a reminder to share about the session on social media.

1. Session Title
Name
Title / Company
email

2. Chris Hill
President/CEO
Practitioner/Plumber
55k Followers 90k Followers
12k Views Per Snap
Over 90 Million Views
/ChrisHill82 @SlowGTR
TheChill82 /SlowGTR

6. Video On Page
Pictures
Info Graphic
CTA - Calls To Action
Structured Data

11. 3rd Party Local Signals As A Ranking Factor

19. Understanding the Logic
Of The Machine

21. Google’s PPC
Bible/Codex

22. Google Adword Preview Tool

24. Which PPC Ad answered
the question the consumer
was asking?

25. Which PPC Ad answered
the question the consumer
was asking?

26. I know This Sounds Crazy But The OEM does know what they are doing.
The paid search query was “New Honda Civic Incentives”

27. Google’s PPC Bible/Codex

28. Quality Score
Affects Your
Cost Per Click

29. Using The Newest Technology
and Features

30. Using The Newest Technology and Features

31. Using The Newest Technology and Features

32. Why Branded CPC Increasing
Aside from Google increasing branded keyword value of its own accord and barring site changes that would deem the advertiser less relevant
for their own terms, CPCs would only increase if competition bid up the value of a given term. However, for branded traffic, that is more
unlikely, since the Quality Score and ad rank for competitors bidding on brand terms should almost always be less than the brand itself.
Google has made it easier for competitors to improve Quality Scores and compete against brand terms. As a result, our own costs to maintain
position on our brand terms have increased. The alternative theory would be that competitors coincidentally started bidding up on brand terms
following the right-hand rail change. In either case, the reaction is the same.
From this, we observed that branded traffic is getting more expensive in order to
maintain positions (February 7–16 vs. March 27–April 5). On average, CPC to
maintain a top position for a branded search has increased more than 60 percent.

34. Generating
Leads
While
Leaving
The User
On Social
Media

35. The Sniper Approach

36. Building Your Social Media Ads

37. Your Audience Determines Your
Success

40. Data Sharing Relationships

41. Amazon
Patented
It, Now
You Can
Use It!

42. Inventory Syndication

50. Visit Our Booth In Back And Enter To Win The DJI Spark Fly More Combo!

51. Chris Hill
CEO/President
Overtake Digital Ltd.
Cell: 630-433-6438
Email:
Chris@OvertakeDigital.com

53. ENJOY THIS SESSION?
Post about it on Social Media using the hashtag #IS20G!
Share some love for your favorite speaker!
Session Title
Name
Title / Company
email