This document provides an overview of digital marketing topics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website creation/maintenance. It outlines key concepts and strategies within each topic such as on-page SEO, link building, Google AdWords campaigns, Facebook advertising, and content optimization across different social media platforms. The document appears to be part of a digital marketing training course covering various online marketing channels and tactics.

1. DIGITAL MARKETING
INDEX
Introductionto Digital Marketing
• Defination of Marketing
• Difference between Marketing and Sales
• Evolution of Digital Marketing
• Defination of Digital Marketing
• Traditional Vs Digital Marketing
• Inbound Marketing Vs Outbound Marketing
• E- Commerce Business Types
• Future of Digital Marketing
• Global vision Digital Marketing
• Cloud Collaborative tools : Google Drive , One Drive, Dropbox
• How to Search effectively
Understanding the Business
• Business Analysis
• Market Research
• Competitor Analysis
• Planning the Digital Identity
SEO
• What Is Seo?
• Growth Of Seo In The Recent Years
• About Digital Marketing
• Blog
• Google Analytics
• What Is Meant By Search Engine Marketing
• What Is A Keyword
• How Many Types Of Keywords
• On Page Optimization
• Html Basics
• How To Do Keyword Research
• Keyword Planner Tool
• Competitor Analysis

2. • Meta Tags
• Title Tags
• Canonical Issues
• Rich Snippet
• No Follow
• Do Follow
• Link Juice
• Google Disavow
• No Index
• Index
• Page Rank
• Alexa Rank
• Content Issues
• Robot Meta Tags
• Redirects
• No Odp
• No Ydir
• Local Seo
• Back Links
• Internal Links
• Google Algorithm
• Off Page Optimization
• Linking Strategies
• Competitor Analysis
• How Many Types Of Back Links
• Social Bookmarking
• Directory Submission
• Blog Commenting
• Forum Discussions
• Article Submissions
• Question And Answers
• Press Release
• Document Sharing
• Types Of Traffic
• Difference Between Blog And Website
• Search Operators
• Web Master Tools.
• Cloaking
• Sandbox
• Link Pyramid
• Alt Tags
MISC TOOLS
• Google Webmaster Tools

3. • Site Map Creators
• Browser Based Analysis Tools
• Page Rank Tools
• Pinging & Indexing Tools
• Dead Links Identification Tools
• Open Site Explorer
• Ad Words Editor
• Adwords Editor
• Creating Optimized Campaigns
• Understanding Adwords Editor Options
• Easy Optimization Of Accounts
• Analysis Of Accounts Using Adwords Editor
• Adwords Editor Shortcuts
• Analysing Existing Accounts
• Exporting Accounts Into Different Formats.
ADWORDS
• Google Ad Words
• How To Create And Maintain A Search Network Campaign
• How To Create And Maintain A Display Network Campaign
• Search Network With Display Network
• Google Ad Words Editor Tool
• Pricing Modules
• CPC
• CPM
• CPA
• PPC
• Budget
• Actual Cpc
• Quality Score
• Ad Rank
• CTR
• Targeting Methods
• Keyword Match Type
• Ad Words Account Structure
• Delivery Methods In Ad Words
• Advanced Location Options In Ad Words
• Dynamic Search Ads
• What Is a Campaign
• What Is a Ad Group
• What Is Frequency Capping.
• Location Options.
• Remarketing
• Ad Copy

4. • Google my Business place
• Mcc
• Ad Extensions
• What Is Meant By Conversion Tracking
• Dimensions In A Campaign
• Keyword Optimization
• Campaign Optimization’
• Adgroup Optimization
• Gmail Marketing
• How To Develop Video Ads
• How To Develop Shopping Ads
EMAIL MARKETING
• How To Get Bulk Emails
• How To Send Bulk Emails
• How To Get Business From Email Marketing
• How To Develop Or Maintain A Email Campaign
• How To Generate Leads In Email Marketing
• How To Get Emails Id From Google
• What Is Meant By Email Marketing
• Importance Of Email Marketing
• Email Marketing Platforms
• Creating E-Mailers
• Tracking Emailers
YOUTUBE MARKETING
• What Is Meant ByYoutube Advertising
• How Youtube Advertise Works
• What Is Meant By Channel
• How Channel Will Helps To Our Business
• What Are The Different Types Of Ads In Youtube
• Why Should One Advertise OnYoutube?
• Creating Youtube Campaigns
• Choose Audience For Video Ads
• In Stream Ads
• In-Video Ads
• In-Search Ads
• In-Display Ads
• Measuring Your Youtube Ad Performance
• Drive Leads And Sales From Youtube Ads
SEM
• Introduction ToSem

5. • Sem Platforms – Paid Platforms
• Introduction To Google Adwords
• What Is Google Adwords?
• How Is It Different From Other Platforms?
• Create AnAdwords Account
• Key Terminologies In Google Adwords
• Google Adwords Account Structure
• Ad Approval Process
• Campaign Creation Process
• Search & Display Network
• Keyword Match Types
• Keyword Selection (Keyword Planner)
• Display Planner
• Ad Extensions
• Different Types Of Extensions
• Creating Location Extensions
• Creating Call Extensions
• Create Review Extensions
• Ad Creation Process
• Keyword Grouping
• Bidding Techniques – Manual / Auto
• Site Targeting
• Keyword Targeting
• Demographic Targeting / Bidding
• CPC-Based, CPA-Based & CPM-Based Accounts
WEBSITE CREATION
• Website Planning
• Web Terminology
• HTML Basics
• Domain Registration
• Web hosting
• Free Website Creation (Blogspot, Wordpress.com, Wix)
• Your Own Website Creation
• Testing Own Website Creation
• Testing, delivery and maintenance
SOCIALMEDIA MARKETING
• Social Media Marketing/ Smo
• Introduction To Social Media
• How Social Media Developed
• How To Do Face Book Marketing
• Social News And Social Bookmarking
• Social Events
• Video Sharing

6. • How To Do Face Book Paid Marketing
• Facebook Object Ads
• Page Post Ads
• Facebook Offers
• Remarketing Ads
• Custom Audience
• Action Specific Targeting
• Facebook Premium Ads
• How To Do Face Book Free Marketing
• Twitter
• Set-Up And Usage
• Promoted Tweets
• Linkedin
• Tips And Guides
• Review Of Profiles
• Linkedin Posts
• Linkedin Promotions
• Instagram
• How To Get Back Links To Our Website From Social Media Websites.
• How To Get Likes, Comments , Shares.
• Methods For Getting More Business From Social Media.
• How To Optimize Our Posts In Social Media