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B2B AND CRM Diğdem Çiftçi Emre Akpınar Öncel Manav Volkan Gürçeşme
WHAT IS B2B ,[object Object],[object Object]
E-commerce & B2B ,[object Object],[object Object],[object Object],[object Object]
Similarities B2B/CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differences B2B/CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM – B2B integration strategies Strategy 1: Embedded ,[object Object],[object Object],[object Object]
Considerations before adopting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy 2: Two separate modules ,[object Object],[object Object],[object Object],Database access, storage and management Transaction processing and connection to the server E-commerce-related logic and business decisions HTML page and client forms
Separate CRM module ,[object Object],[object Object],[object Object],[object Object]
Current issues and future trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
E-commerce ,[object Object],  BUSINESS CONSUMER BUSINESS B2B C2B CONSUMER B2C C2C
E-commerce definition and types of E-commerce ,[object Object],[object Object],[object Object]
Types of E-commerce ,[object Object],[object Object],[object Object],[object Object]
Types of E-commerce ,[object Object],[object Object]
Seven Basic Differences Between CRM In the B2C  World and CRM In the B2B World   ,[object Object],[object Object],[object Object]
Seven Basic Differences Between CRM In the B2C  World and CRM In the B2B World ,[object Object],[object Object]
Seven Basic Differences Between CRM In the B2C  World and CRM In the B2B World ,[object Object],[object Object]
Case:Migros(B2B CRM in Migros)
General Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Better Service +  Decrease in costs + Increase in Sales + Efficiency + Effective strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results of B2B ,[object Object],[object Object],[object Object],[object Object],Results of B2B in Migros *Easy access to informations *Valid data *Valid supply planning *Decrease in costs of distrubition *Planning of logistics *Effective management of stocks *Increase in Sales *Development of work durations
[object Object],[object Object],[object Object]

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BtoB in CRM

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  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.