This document discusses business-to-business (B2B) e-commerce and customer relationship management (CRM). It outlines the similarities and differences between B2B and CRM, and strategies for integrating the two. Some key benefits of integration include improved efficiency, quality, and access to supply chain information. The document also discusses a case study of B2B CRM implementation at a Turkish supermarket chain called Migros, which realized benefits like easier access to information, valid data, decreased costs, and increased sales through the integration of its operations with suppliers.