Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015eMarketer
This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get
big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015eMarketer
This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get
big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4Gemma Craven
This is the fourth and final in my series from MWC 2016 - five takeaways for brand marketers coming from all that was on show at Mobile World Congress in Barcelona.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Remember Marc Andreesens famous quote "Software is eating the world"? You can see it happening in many industries: Startups are innovating at a rapid pace and are often disrupting established companies. Eventually every industry will be disrupted by digital technology.
Here is what is fascinating:
1. Big corporates have plenty of resources, a huge customer base, experts in market research etc. Why is it that they fail to innovate?
2. Startups most of the time lack resources, a customer base, experts in market research etc. How do they come up with innovative, disruptive and eventually successful business models?
Luckily both questions have been answered. Clay Christensen has described the answer to the first question in his book The Innovator’s Dilemma. Go read it, it is really good.
Steve Blank and Eric Ries have built a framework called The Lean Startup to answer the second question.
This slide deck explains the innovators dilemma, how startups build businesses and what corporates can learn from them. It merely scratches the surface but it is a start for now. Tell me what you think in the comments.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
An Exhaustive List of Presentation Delivery TipsSketchBubble
Whether you’re pitching a new client, teaching a class or speaking at a conference, there may come a time when you need to prepare for and deliver a memorable presentation. Go through the given presentation delivery tips.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4Gemma Craven
This is the fourth and final in my series from MWC 2016 - five takeaways for brand marketers coming from all that was on show at Mobile World Congress in Barcelona.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Remember Marc Andreesens famous quote "Software is eating the world"? You can see it happening in many industries: Startups are innovating at a rapid pace and are often disrupting established companies. Eventually every industry will be disrupted by digital technology.
Here is what is fascinating:
1. Big corporates have plenty of resources, a huge customer base, experts in market research etc. Why is it that they fail to innovate?
2. Startups most of the time lack resources, a customer base, experts in market research etc. How do they come up with innovative, disruptive and eventually successful business models?
Luckily both questions have been answered. Clay Christensen has described the answer to the first question in his book The Innovator’s Dilemma. Go read it, it is really good.
Steve Blank and Eric Ries have built a framework called The Lean Startup to answer the second question.
This slide deck explains the innovators dilemma, how startups build businesses and what corporates can learn from them. It merely scratches the surface but it is a start for now. Tell me what you think in the comments.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
An Exhaustive List of Presentation Delivery TipsSketchBubble
Whether you’re pitching a new client, teaching a class or speaking at a conference, there may come a time when you need to prepare for and deliver a memorable presentation. Go through the given presentation delivery tips.
We all have ideas about the design and usability of WordPress, but what happens when actual testing gets applied to the problem. A presentation from WordCamp 2007 shows Happy Cog's work on the information architecture and usability for WordPress.
Contactless TAGs for Near Field Communication (NFC). Its here and this is a primer for understanding mobile contactless tags how they can be used for mobile loyalty and couponing with point of sale integration!
NFC Development with Qt - v2.2.0 (5. November 2012)Andreas Jakl
Learn developing Near Field Communication (NFC) apps for Nokia's Symbian and MeeGo phones with step-by-step tutorials!
The three development options Qt, Symbian native and Java ME are outlined. A more detailed explanation shows the Qt Mobility 1.2 APIs to create modern NFC applications for smartphones.
In the final part, step-by-step hands-on tutorials walk you through developing your first two NFC apps. The first demo extends an example from the Qt SDK with reading & writing both URI and text NDEF records to create new sticky notes on the virtual corkboards visible on the screen. The second demo uses the LLCP protocol to create a peer-to-peer chat application between two NFC Forum compatible devices.
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
Join eMarketer for a mid-year look at the digital trends affecting marketers, including important shifts in media fragmentation and consumer behavior, media buying and digital marketing.
7 trends that are shaping your world:
Big data: it’s everything
Real time: it’s always
Content marketing: it’s value
Native advertising: it’s coherent
Tablet video advertising: it’s better
Social-mobile shift: it’s everywhere
A “multi” audience: it’s multiscreen, multitasking
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
eMarketer's Catherine Boyle discusses the latest mobile messaging trends and how leading brands are beginning to use a variety of channels to engage consumers.
eMarketer Webinar: Reaching and Engaging Always-On Business BuyerseMarketer
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
eMarketer Webinar: Financial Services 2015 Outlook—Mobile Comes into FocuseMarketer
After years of experimentation and strategy building, mobile is finally coming into focus for the US financial services industry. Topics in this webinar include: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
Join eMarketer's Noah Elkin and Yoram Wurmser for a free webinar that covers how today’s mobile-enabled, constantly connected shoppers are refashioning the path to purchase.
Planning video investments has never been so complex. Spending on OTT, mobile and social video is increasing at a rapid pace, and marketers have more options than ever as players such as YouTube, Facebook, Snapchat, Roku, Hulu and Twitter vie for video dollars. Watch as eMarketer analysts walk you through today’s video landscape with our latest forecasts.
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, influencer marketing, social care and much more.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for success. Topics in this webinar include: Where marketers stand on the journey toward more advanced attribution methods; What technologies and data sets are required to obtain a cross-platform view; What tips and best practices marketers can follow to ensure greater success.
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.