How Not To Get Noticed

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We all have ideas about the design and usability of WordPress, but what happens when actual testing gets applied to the problem. A presentation from WordCamp 2007 shows Happy Cog's work on the information architecture and usability for WordPress.

Technology Business

How *Not* To Get Noticed
Usability Analysis of WordPress

How *Not* To Get Noticed WordCamp 2007

People don’t notice
good design ...

How *Not* To Get Noticed WordCamp 2007

... and people will do stuff
when design fails.

How *Not* To Get Noticed WordCamp 2007

Matt brought a small team in to analyze WordPress.

How *Not* To Get Noticed WordCamp 2007

“That’s when I know
WordPress is doing its job:
when people aren’t even aware
they’re using it because
they’re so busy using it!
—Mark Jaquith, 21 February 2007

http://markjaquith.wordpress.com/2007/02/21/engine-awareness/

How *Not* To Get Noticed WordCamp 2007

Our goals were simple:

How *Not* To Get Noticed WordCamp 2007

Findability,

How *Not* To Get Noticed WordCamp 2007

consistency,

How *Not* To Get Noticed WordCamp 2007

and something called
“unconscious design” or
“transparent design.”

How *Not* To Get Noticed WordCamp 2007

To start, we could have looked at other models.

How *Not* To Get Noticed WordCamp 2007

Solo Blogger Power User Pro Admin

Consultant Teacher

But instead, developed personas based on research.

How *Not* To Get Noticed WordCamp 2007

We learned some things:

How *Not* To Get Noticed WordCamp 2007

Users don’t care what
designers intended.

How *Not* To Get Noticed WordCamp 2007

Most visited screens by numbers
index.php
index.php?page=stats
post.php
post-new.php
edit.php
themes.php
widgets.php
page.php
edit-comments.php
options-general.php

How *Not* To Get Noticed WordCamp 2007

Most people we talked to ignore most of the page.

How *Not* To Get Noticed WordCamp 2007

So we considered a redesign like this.

How *Not* To Get Noticed WordCamp 2007

Global Navigation

Dashboard
Right Now Recent Comments Blog
See All | Edit All | Edit | RSS

You have [19] unpublished posts, [27]
scheduled posts, and [31] comments in
[9] categories.

Write a New Post

You use the [Hemmingway] theme.

Change your Theme

You're using WordPress [x.x].

Update to WordPress [2.2]

Stats Incoming Links Plugins
See All | Edit See All | Edit See All | Edit | RSS

But research showed that more was needed.

How *Not* To Get Noticed WordCamp 2007

People don’t like surprises.

How *Not* To Get Noticed WordCamp 2007

“You have to show people
something they've
never seen before.
And if they've seen it,
you have to show them
in a new way.”
—Lorelle VanFossen, yesterday

How *Not* To Get Noticed WordCamp 2007

People like it when you know
what they’re thinking.

How *Not* To Get Noticed WordCamp 2007

People think of their media as objects.

How *Not* To Get Noticed WordCamp 2007

And people refer to objects using nouns.

How *Not* To Get Noticed WordCamp 2007

Nouns!

How *Not* To Get Noticed WordCamp 2007

People should navigate by nouns, not verbs.

How *Not* To Get Noticed WordCamp 2007

Users didn’t get it.

How *Not* To Get Noticed WordCamp 2007

“Refer or relate an old post
to a new one” “Post excerpt”
“Moderate comments
(approve/disapprove”
“Add image to post” “Write a new blog post”
“Post author”
“Post a video”
“Respond to comments”
“Post a photo from
my ﬂickr account”
“Change my
password”
10
9
8
Activity

7
6
5
4
3
2
1

Manage Create Posts Comments My Proﬁle Plugins

Blog administrator Advanced users, 2+ years Novice to mid-range, 1 year or less

How *Not* To Get Noticed WordCamp 2007

Clearer verbs as navigation worked.

How *Not* To Get Noticed WordCamp 2007

People got it.

How *Not* To Get Noticed WordCamp 2007

Drafts are not drafts
most of the time.

How *Not* To Get Noticed WordCamp 2007

Working on it
Working on it In progress
Working on it
Starting idea Saving for reference

Saving for reference
In progress
Removed from blog
Removed from blog

How *Not* To Get Noticed WordCamp 2007

Drafts

How *Not* To Get Noticed WordCamp 2007

People like the
whole truth.

How *Not* To Get Noticed WordCamp 2007

The Present

How *Not* To Get Noticed WordCamp 2007

The Future

How *Not* To Get Noticed WordCamp 2007

Show when possible.

How *Not* To Get Noticed WordCamp 2007

People tend to have one
thing to say at a time.

How *Not* To Get Noticed WordCamp 2007

After publishing a post, users see a new Post screen.

How *Not* To Get Noticed WordCamp 2007

But they have nothing more to write.

How *Not* To Get Noticed WordCamp 2007

They need suggestions. Nexts. And reassurance.

How *Not* To Get Noticed WordCamp 2007

Be voyeurs.
Don’t surprise people.
Anticipate what people need.
Don’t be brief at the cost of clarity.
Show, don’t tell.
Never stop at a dead end.

How *Not* To Get Noticed WordCamp 2007

Get Unnoticed.
www.happycog.com
www.bobulate.com

Giles Colborne's presentation discusses strategies for simplifying designs. It identifies two new rules for simplicity. It also looks at why simplicity has become so important in interaction design, whether simplicity and usability are the same thing and exposes some myths about simplicity. It's a version of a highly-rated talk from the Usability Professionals' Association (UPA) conference in Portland in June 2009. I've added some 'Post-It' notes so it all makes sense! UPDATED 18 June 2009: Fixed some of the builds and fonts to improve the appearance.

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How Not To Get Noticed

1. How *Not* To Get Noticed Usability Analysis of WordPress

2. How *Not* To Get Noticed WordCamp 2007 People don’t notice good design ...

3. How *Not* To Get Noticed WordCamp 2007

4. How *Not* To Get Noticed WordCamp 2007 ... and people will do stuff when design fails.

5. How *Not* To Get Noticed WordCamp 2007

6. How *Not* To Get Noticed WordCamp 2007 Matt brought a small team in to analyze WordPress.

7. How *Not* To Get Noticed WordCamp 2007 “That’s when I know WordPress is doing its job: when people aren’t even aware they’re using it because they’re so busy using it! —Mark Jaquith, 21 February 2007 http://markjaquith.wordpress.com/2007/02/21/engine-awareness/

8. How *Not* To Get Noticed WordCamp 2007 Our goals were simple:

9. How *Not* To Get Noticed WordCamp 2007 Findability,

10. How *Not* To Get Noticed WordCamp 2007 consistency,

11. How *Not* To Get Noticed WordCamp 2007 and something called “unconscious design” or “transparent design.”

12. How *Not* To Get Noticed WordCamp 2007 To start, we could have looked at other models.

13. How *Not* To Get Noticed WordCamp 2007 Solo Blogger Power User Pro Admin Consultant Teacher But instead, developed personas based on research.

14. How *Not* To Get Noticed WordCamp 2007

15. How *Not* To Get Noticed WordCamp 2007 We learned some things:

16. How *Not* To Get Noticed WordCamp 2007 Users don’t care what designers intended.

17. How *Not* To Get Noticed WordCamp 2007

18. How *Not* To Get Noticed WordCamp 2007 Most visited screens by numbers index.php index.php?page=stats post.php post-new.php edit.php themes.php widgets.php page.php edit-comments.php options-general.php

19. How *Not* To Get Noticed WordCamp 2007 Most people we talked to ignore most of the page.

20. How *Not* To Get Noticed WordCamp 2007

21. How *Not* To Get Noticed WordCamp 2007 So we considered a redesign like this.

22. How *Not* To Get Noticed WordCamp 2007 Global Navigation Dashboard Right Now Recent Comments Blog See All | Edit All | Edit | RSS You have [19] unpublished posts, [27] scheduled posts, and [31] comments in [9] categories. Write a New Post You use the [Hemmingway] theme. Change your Theme You're using WordPress [x.x]. Update to WordPress [2.2] Stats Incoming Links Plugins See All | Edit See All | Edit See All | Edit | RSS But research showed that more was needed.

23. How *Not* To Get Noticed WordCamp 2007 People don’t like surprises.

24. How *Not* To Get Noticed WordCamp 2007 “You have to show people something they've never seen before. And if they've seen it, you have to show them in a new way.” —Lorelle VanFossen, yesterday

25. How *Not* To Get Noticed WordCamp 2007

26. How *Not* To Get Noticed WordCamp 2007 People like it when you know what they’re thinking.

27. How *Not* To Get Noticed WordCamp 2007 People think of their media as objects.

28. How *Not* To Get Noticed WordCamp 2007 And people refer to objects using nouns.

29. How *Not* To Get Noticed WordCamp 2007

30. How *Not* To Get Noticed WordCamp 2007 Nouns!

31. How *Not* To Get Noticed WordCamp 2007

32. How *Not* To Get Noticed WordCamp 2007 People should navigate by nouns, not verbs.

33. How *Not* To Get Noticed WordCamp 2007

34. How *Not* To Get Noticed WordCamp 2007 Users didn’t get it.

35. How *Not* To Get Noticed WordCamp 2007 “Refer or relate an old post to a new one” “Post excerpt” “Moderate comments (approve/disapprove” “Add image to post” “Write a new blog post” “Post author” “Post a video” “Respond to comments” “Post a photo from my ﬂickr account” “Change my password” 10 9 8 Activity 7 6 5 4 3 2 1 Manage Create Posts Comments My Proﬁle Plugins Blog administrator Advanced users, 2+ years Novice to mid-range, 1 year or less

36. How *Not* To Get Noticed WordCamp 2007 Clearer verbs as navigation worked.

37. How *Not* To Get Noticed WordCamp 2007 People got it.

38. How *Not* To Get Noticed WordCamp 2007 Drafts are not drafts most of the time.

39. How *Not* To Get Noticed WordCamp 2007 Working on it Working on it In progress Working on it Starting idea Saving for reference Saving for reference In progress Removed from blog Removed from blog

40. How *Not* To Get Noticed WordCamp 2007 Drafts

41. How *Not* To Get Noticed WordCamp 2007 People like the whole truth.

42. How *Not* To Get Noticed WordCamp 2007 The Present

43. How *Not* To Get Noticed WordCamp 2007 The Future

44. How *Not* To Get Noticed WordCamp 2007

45. How *Not* To Get Noticed WordCamp 2007 Show when possible.

46. How *Not* To Get Noticed WordCamp 2007

47. How *Not* To Get Noticed WordCamp 2007

48. How *Not* To Get Noticed WordCamp 2007

49. How *Not* To Get Noticed WordCamp 2007 People tend to have one thing to say at a time.

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54. How *Not* To Get Noticed WordCamp 2007 Get Unnoticed. www.happycog.com www.bobulate.com

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