eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know

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This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.

Marketing Data
Management:
What B2Bs Need to Know
PRESENTERS
Made possible by
Lauren Fisher
Principal Analyst
eMarketer
MODERATOR
Marcus Johnson
Senior Analyst
eMarketer
Jillian Ryan
Senior Analyst
eMarketer

eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know

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