This document discusses how physical direct mail can be integrated with digital marketing tactics like inbound marketing and marketing automation using personalized URLs (PURLs). It provides examples of how PURLs were used in direct mail campaigns to segment leads and funnel them into automated email workflows based on their responses. Key benefits highlighted include increased lead generation and qualification rates. The document advocates that direct mail marketers should embrace digital tactics and view PURLs as a way to link physical and digital marketing efforts.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Power of Inbound Marketing - Bootcamp Presentation for Network NowEllie Mirman
Presentation on the basic components of inbound marketing, specifically for lead generation. Presented at the half-day conference for Network Now in Bucks County, PA.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Topic: Email marketing best practice and why you should be investing in marketing automation
Learn:
- Dealing with the F’in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation
The document discusses the advantages and strategies for effective email marketing. It notes that email marketing is much less expensive than traditional direct mail marketing and allows small businesses to build customer relationships. Some key points made include that email marketing should be targeted, build relationships, have low costs, and provide measurable results. It also provides tips for an effective email marketing strategy such as determining appropriate formats, frequency of emails, legal responsibilities, and evaluating results.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Power of Inbound Marketing - Bootcamp Presentation for Network NowEllie Mirman
Presentation on the basic components of inbound marketing, specifically for lead generation. Presented at the half-day conference for Network Now in Bucks County, PA.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Topic: Email marketing best practice and why you should be investing in marketing automation
Learn:
- Dealing with the F’in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation
The document discusses the advantages and strategies for effective email marketing. It notes that email marketing is much less expensive than traditional direct mail marketing and allows small businesses to build customer relationships. Some key points made include that email marketing should be targeted, build relationships, have low costs, and provide measurable results. It also provides tips for an effective email marketing strategy such as determining appropriate formats, frequency of emails, legal responsibilities, and evaluating results.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document discusses how social, mobile, and local technologies are becoming increasingly important for email marketers. It notes that smartphones and tablets are proliferating, and that people are using more location-based and social networking apps on these devices. The concept of "mocial" is introduced, combining mobile, social, local and email. Examples are given of how marketers can engage customers through these new channels, such as by optimizing emails for mobile screens, collecting leads through apps, and running location-based promotions.
The document provides several promotion ideas for marketing continuing education programs. Some of the key ideas discussed include:
1) Using Google+ and ensuring your program comes up first in search results for relevant keywords.
2) Hosting in-person events targeted at Gen Y to promote networking and pressing the flesh like other generations.
3) Continuing to utilize printed catalogs and materials like brochures as they remain important promotion strategies alongside digital and social media efforts.
4) Employing tactics that have been shown to work for print-based marketing, such as compelling headlines and short copy, in digital marketing as well.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
This document discusses strategies for digital marketing and lead generation. It covers the importance of having an online presence as customers spend more time digitally. The two main components of a digital marketing mix discussed are paid search (PPC) and search engine optimization (SEO). The document provides tips for using LinkedIn and content marketing to generate leads and position oneself as an expert online.
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
LSA Bootcamp Detroit: Boost Customer Loyalty with these Social Media Tips (Ma...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
The document discusses using personalized URLs (PURLs) in direct mail campaigns to boost response rates. PURLs allow each direct mail recipient to have their own unique web address. When recipients visit their PURL, it takes them to a personalized landing page that continues the conversation. Survey questions can then be used to collect leads and distribute them immediately to sales teams. A case study example showed a university campaign that used PURLs saw a 2x increase in response rates over traditional methods.
Email marketing is not dead! It can be an effective communication tool for nurturing your community of students, staff, and potential recruits and donors. In this session, we will discuss the strategy and benefits behind email marketing and tactics for implementing email marketing campaigns - including how to get started building your list, crafting your message, and measuring your results.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
The document discusses e-commerce basics for small businesses. It covers setting up a website, using email/text marketing, social media engagement, and establishing an online storefront. Website basics include choosing a platform like WordPress, securing a domain name and hosting, designing for mobile, using analytics tools, and optimizing for search engines. Email and text marketing best practices involve permission-based opt-ins, personalizing content, and automating communications. Social media strategies suggest selecting relevant networks and regularly posting engaging content. E-commerce involves selecting a platform to showcase products, enabling online payments and shipping, and ensuring security standards.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Achieving Measurable Results with Advanced Business BloggingHubSpot
This document summarizes a presentation about achieving measurable results with advanced business blogging. Some key points include:
- Inbound marketing is more effective than outbound marketing and leads generated through inbound methods cost 60% less.
- Blogging is an important part of an inbound marketing strategy to drive SEO through content creation and link building. Proper blogging best practices, promotion on social media, and conversion of traffic to leads are discussed.
- Metrics for measuring blog success include conversions from traffic to leads/sales, subscriptions, pageviews, comments, and inbound links. Both the blog and larger marketing funnel should be measured.
Social Media & Email Marketing: It's All About The ROIAdam Holden-Bache
My social media and email marketing ROI presentation from the three 2012 McGladrey "Carolinas Clients, Alumni and Friends Events" (Greensboro, Charlotte, and Raleigh, NC).
Ultimate Email Champion - Big Brands Square Off at StrongView 2014 Client SummitStrongView
The document describes an email marketing campaign for The Motley Fool. It automated an email program to send top converting messages based on user behaviors. This increased email conversion rates by 12% and happy hour rates by 100%. Going forward, it will further segment the list behaviorally and recognize top content for each segment to serve more targeted content. It will also test subject lines, CTAs and new engagement points.
This document provides guidance on creating an effective email newsletter campaign. It discusses email marketing definitions and importance, legal requirements, goals, audience segmentation, newsletter layout, testing, and reporting. Key points covered include that email is the preferred method for consumers to find deals online, it is a cost-effective marketing channel, segmentation should go beyond demographics to identify specific interest groups, the layout should optimize elements like subject lines and calls to action, and metrics like open and click-through rates should be tracked.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
1. Vygotsky placed more emphasis on social and cultural influences on cognitive development compared to Piaget, who focused more on universal stages of development.
2. Vygotsky argued that social interaction and language use are important for children's cognitive development, whereas Piaget underestimated these factors.
3. According to Vygotsky, learning occurs within the "zone of proximal development" where children can solve problems with guidance from others, such as teachers, before solving problems independently.
Integrating Faith and Digital Literacy - Boche-Hollatzjhollatz
This document discusses digital citizenship and faith integration for Lutheran schools. It defines digital citizenship and what it means to be a digital and faith citizen. It outlines nine traits of digital citizenship - digital access, commerce, communication, literacy, etiquette, law, rights and responsibilities, health and wellness, and security. For each trait, it discusses the faith connection and implications for teaching. The goal is for teachers to understand how to engage with technology through a Christian lens and help students spread the gospel online while upholding biblical principles.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document discusses how social, mobile, and local technologies are becoming increasingly important for email marketers. It notes that smartphones and tablets are proliferating, and that people are using more location-based and social networking apps on these devices. The concept of "mocial" is introduced, combining mobile, social, local and email. Examples are given of how marketers can engage customers through these new channels, such as by optimizing emails for mobile screens, collecting leads through apps, and running location-based promotions.
The document provides several promotion ideas for marketing continuing education programs. Some of the key ideas discussed include:
1) Using Google+ and ensuring your program comes up first in search results for relevant keywords.
2) Hosting in-person events targeted at Gen Y to promote networking and pressing the flesh like other generations.
3) Continuing to utilize printed catalogs and materials like brochures as they remain important promotion strategies alongside digital and social media efforts.
4) Employing tactics that have been shown to work for print-based marketing, such as compelling headlines and short copy, in digital marketing as well.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
This document discusses strategies for digital marketing and lead generation. It covers the importance of having an online presence as customers spend more time digitally. The two main components of a digital marketing mix discussed are paid search (PPC) and search engine optimization (SEO). The document provides tips for using LinkedIn and content marketing to generate leads and position oneself as an expert online.
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
LSA Bootcamp Detroit: Boost Customer Loyalty with these Social Media Tips (Ma...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
The document discusses using personalized URLs (PURLs) in direct mail campaigns to boost response rates. PURLs allow each direct mail recipient to have their own unique web address. When recipients visit their PURL, it takes them to a personalized landing page that continues the conversation. Survey questions can then be used to collect leads and distribute them immediately to sales teams. A case study example showed a university campaign that used PURLs saw a 2x increase in response rates over traditional methods.
Email marketing is not dead! It can be an effective communication tool for nurturing your community of students, staff, and potential recruits and donors. In this session, we will discuss the strategy and benefits behind email marketing and tactics for implementing email marketing campaigns - including how to get started building your list, crafting your message, and measuring your results.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
The document discusses e-commerce basics for small businesses. It covers setting up a website, using email/text marketing, social media engagement, and establishing an online storefront. Website basics include choosing a platform like WordPress, securing a domain name and hosting, designing for mobile, using analytics tools, and optimizing for search engines. Email and text marketing best practices involve permission-based opt-ins, personalizing content, and automating communications. Social media strategies suggest selecting relevant networks and regularly posting engaging content. E-commerce involves selecting a platform to showcase products, enabling online payments and shipping, and ensuring security standards.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Achieving Measurable Results with Advanced Business BloggingHubSpot
This document summarizes a presentation about achieving measurable results with advanced business blogging. Some key points include:
- Inbound marketing is more effective than outbound marketing and leads generated through inbound methods cost 60% less.
- Blogging is an important part of an inbound marketing strategy to drive SEO through content creation and link building. Proper blogging best practices, promotion on social media, and conversion of traffic to leads are discussed.
- Metrics for measuring blog success include conversions from traffic to leads/sales, subscriptions, pageviews, comments, and inbound links. Both the blog and larger marketing funnel should be measured.
Social Media & Email Marketing: It's All About The ROIAdam Holden-Bache
My social media and email marketing ROI presentation from the three 2012 McGladrey "Carolinas Clients, Alumni and Friends Events" (Greensboro, Charlotte, and Raleigh, NC).
Ultimate Email Champion - Big Brands Square Off at StrongView 2014 Client SummitStrongView
The document describes an email marketing campaign for The Motley Fool. It automated an email program to send top converting messages based on user behaviors. This increased email conversion rates by 12% and happy hour rates by 100%. Going forward, it will further segment the list behaviorally and recognize top content for each segment to serve more targeted content. It will also test subject lines, CTAs and new engagement points.
This document provides guidance on creating an effective email newsletter campaign. It discusses email marketing definitions and importance, legal requirements, goals, audience segmentation, newsletter layout, testing, and reporting. Key points covered include that email is the preferred method for consumers to find deals online, it is a cost-effective marketing channel, segmentation should go beyond demographics to identify specific interest groups, the layout should optimize elements like subject lines and calls to action, and metrics like open and click-through rates should be tracked.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
1. Vygotsky placed more emphasis on social and cultural influences on cognitive development compared to Piaget, who focused more on universal stages of development.
2. Vygotsky argued that social interaction and language use are important for children's cognitive development, whereas Piaget underestimated these factors.
3. According to Vygotsky, learning occurs within the "zone of proximal development" where children can solve problems with guidance from others, such as teachers, before solving problems independently.
Integrating Faith and Digital Literacy - Boche-Hollatzjhollatz
This document discusses digital citizenship and faith integration for Lutheran schools. It defines digital citizenship and what it means to be a digital and faith citizen. It outlines nine traits of digital citizenship - digital access, commerce, communication, literacy, etiquette, law, rights and responsibilities, health and wellness, and security. For each trait, it discusses the faith connection and implications for teaching. The goal is for teachers to understand how to engage with technology through a Christian lens and help students spread the gospel online while upholding biblical principles.
Direct mail testing & key metrics nedma 2016Beth Drysdale
The document summarizes key points from a presentation on direct mail testing and metrics. It discusses why testing is important, how to design valid tests, what to test, and key metrics to measure. Examples are provided of different types of tests conducted, including package creative tests, offer tests, and list segmentation tests. The importance of testing to optimize response rates, average gifts, and costs is emphasized.
History And Technology Research Paper apr132015John Murray
This document summarizes a research paper on the history of technology and its interaction with naval warfare. It discusses several cases throughout history where technological capabilities did not match the understanding or training of sailors, including Commodore Perry arming ships on Lake Erie in the War of 1812 and the first battle between the USS Monitor and CSS Merrimack. It also highlights successes like the role of codebreaking in the Battle of Midway during World War II. The paper examines how technology has both helped and hindered naval operations and how the relationship between sailors and their tools has evolved over time.
History of Military Installations and their Support InfrastructureJohn Murray
This document summarizes and analyzes four sources that document the history of two major military installations in Norfolk and Portsmouth, Virginia - Norfolk Naval Station and Norfolk Naval Shipyard. The sources include a book on the history of Norfolk Naval Station published by a naval historical foundation, a 1995 article in Naval Aviation News about the origins of Norfolk Naval Air Station, a 1944 publication by the Army-Navy Publishing Company with details on personnel at Norfolk NAS during WWII, and a 1951 publication on the history of expenditures to build facilities at Norfolk Naval Shipyard. The analysis discusses how each source provides insights for historians studying different aspects of naval and local history, such as military operations, social history, infrastructure development, and the economic and
El documento lista dos ventajas de la aplicación Prezi (iconos fáciles de usar y que es gratuita), un beneficio de Dropbox (copias de seguridad automáticas de archivos), consejos para obtener buenas fotografías (paciencia, conocer la cámara, llevar equipo extra), cinco elementos de animaciones en Scratch (escenario, objetos, programación, bloques, pestañas) y los pasos para subir un video a YouTube (acceder, seleccionar video, editar información, publicar).
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
This document discusses using gamification to improve the effectiveness of international marketing. It describes how gamification can be used to engage employees and improve learning at work. Examples discussed include having employees live stream their jobs, implementing job shadowing, and using games to help people master skills and reduce the fear of failure. The presentation encourages thinking about how gamification principles like themes, victory states, and constraints can help spread important skills within an organization.
This document provides guidance on how to evaluate a company's marketing department and strategies for increasing engagement. It recommends assessing the company culture and employee types to understand their needs. An effective marketing approach can help management through cost savings, greater market reach, higher employee morale, and increased revenue. Content should be relevant, provide value to the audience, use the right voice, and avoid hard sales pitches. Marketing should coordinate with other departments like sales, communications, HR, and channels to design collaborative campaigns and consider global markets.
Presentation by Dwight Potter (Boeing Exploration Launch Systems Deputy, IUA Program Manager, Boeing) at the Von Braun Memorial Symposium in Huntsville, Alabama, 21 October 2008.
<a href="http://astronautical.org/vonbraun/vonbraun-2008/session1">http://astronautical.org/vonbraun/vonbraun-2008/session1</a>
O documento resume os principais protozoários patogênicos ao homem, descrevendo seus filos, ciclos de vida, vetores e formas de transmissão, sintomas causados e medidas de prevenção para doenças como malária, doença de Chagas, leishmaniose e toxoplasmose.
AGISEN Limited is an engineering consultancy specializing in optical fiber sensing technologies and integrating commercial off-the-shelf technologies into challenging environments. They have over 50 years of combined experience working with technologies in aerospace, defense, oil and gas, smart structures, and medical sectors. AGISEN develops bespoke sensing solutions and integrates commercial technologies to solve customers' challenging measurement and sensing problems.
TAKK-SAMM INTERNATIONAL LTD. (TSIL) is a Liberian owned marine inspection company operating since 2009. It provides petroleum inspection services including load and discharge port inspection, ullage measurements, bunker surveys, and collateral management for banks and suppliers. TSIL also conducts general cargo and marine inspections such as condition surveys, on-hire/off-hire surveys, and draft surveys. Led by General Manager Samuel K. Swaray, TSIL serves clients including UNMIL, GMT Shipping, and Kailando Petroleum from its locations in Monrovia, Buchannan, Sinoe, and Maryland.
Training pack multi hose product receiving z cott translatedTrish Sotto
This document provides guidance on safely receiving bulk fuels using a multi-hose discharge procedure. It outlines 30 steps for the lorry driver and customer receiver to follow, including checking equipment, validating documents, taking product samples, connecting hoses, monitoring the unloading, draining residual product, and ensuring paperwork and the site are in order before leaving. Non-compliances are identified that could result in contamination, spills or fires. Hazards like ignition sources, leaks or blocked access routes are also addressed.
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
The document summarizes best practices for email marketing. It provides 14 tips for creating effective emails, including collecting opt-in email addresses, segmenting email lists, writing engaging subject lines, using pre-header text, including clear calls-to-action, designing responsive emails, tracking links, including social sharing icons, adding company name and unsubscribe information, testing emails, determining the best time and day to send emails, and analyzing email metrics like opens, clicks, and conversions. The document also provides healthcare industry email marketing averages and analyzes sample emails from various healthcare organizations.
Harnessing the Power of Segmentation for Marketing Results #INBOUND2013HubSpot
Segmentation is an important marketing strategy for delivering personalized, relevant messages. However, it is not effective for promoting a single message to a wide audience. Marketers should segment when they have sufficient data, content, and resources to personalize experiences for different customer groups. Effective segmentation involves identifying customer personas, lifecycle stages, behaviors or other attributes using data, then aligning targeted content and communications. Marketers should start simply and measure results for each segment to understand engagement and conversion rates in order to optimize the segmentation strategy.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
The document summarizes an inbound marketing technology summit. It discusses how marketing has changed with the rise of digital media and how most businesses still use outdated marketing methods. It then provides an overview of inbound marketing and how it works using content and automation tools to attract and nurture leads. The document includes examples of how to map content to the buyer's journey and set up lead nurturing workflows with targeted emails to improve conversion rates.
Marketing automation software allows companies to automate marketing tasks like email marketing, lead nurturing, and tracking. It features tools for lead scoring, dynamic content, landing pages, email templates, and reports. For startups, it is important for converting free users to paying customers through increasing engagement. Marketing automation uses drip campaigns to re-engage customers over time based on their stage in the buyer journey. Content is tailored to different buyer personas and stages such as identifying needs, learning about solutions, and being ready to purchase. Email types include branded, personal, and choose-your-own-adventure content. Implementation involves selecting a platform like Hubspot, Marketo, or Pardot.
This document summarizes an educational session on maximizing email campaigns. It introduces the presenters, Lee Raney and Brad Davies, and provides information about their backgrounds and qualifications. The bulk of the document outlines effective email strategy and best practices for emails, landing pages, and A/B testing. It emphasizes the importance of relevant content, call-to-action buttons, and testing emails to improve results. Examples are provided of successful email campaigns for non-profits.
HighRoad/C-Systems Joint Webinar Marketing Automation for iMISHighRoad Solution
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs.
Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing.
Digital Marketing Tips For Time-Strapped StartupsMark Colgan
The presentation from my talk at London Startup Marketing Event on 26th April 2016.
In the presentation you will learn about actual Digital Marketing strategies you can deploy to help grow your business as well as the recommended tools that you can use to achieve your growth goals.
These are just a few of the things you will discover:
• An overview of the foundations of Digital Marketing in 2016
• The importance of understanding the sales cycle and how it should inform your Content Marketing Strategy
• How you can use specific Digital Marketing tactics to increase traffic to your website
• How you can double your content creation and save time doing so
• The power of referrals and how you can harness them for your business
• What Marketing Automation is and what it means for your business
This document provides tips for optimizing B2B email marketing campaigns. It discusses trends in B2B email marketing, the fundamentals of content, design and delivery optimization. The four most commonly used email campaigns are bulk/blast, drip, trigger and nurture emails. Content should be relevant, personalized and optimized for mobile. Delivery should ensure high open and click-through rates through testing subject lines, calls to action and timing.
"Get Your Membership Marketing in Shape for 2014: How to Recruit, Retain & De...HighRoad Solution
Trends in membership marketing are radically changing with the availability in digital communications, especially automation, which is allowing association staff members to free up time to get creative in their thinking about their brand. The slidedeck includes ideas for membership marketing before making their membership commitment, during the membership period and after expiration.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
4. • Digital
• Email
• Inbound
• Content Marketing
• Blogging
• Nurturing
• Organic
• “Interrupt Marketing”
• Print
• Direct
• Outbound
• TV, Radio
• Outdoor/Billboards
The Good i.e. “New” The Bad & Ugly “Old”
Digital Derision – the use of
ridicule or scorn to show
contempt for older forms of
marketing
6. http://blog.hubspot.com/marketing/horrific-direct-mail-practices-list
“Let’s rip the Band-Aid off right away: Direct mail's a pain in the
butt. Outside of a brand sponsoring a blimp and driving it straight
through your kitchen window, there are few forms of marketing
more disruptive and less welcome in one’s day.”
“As someone in the marketing world, when I get a new direct mail offer, I just stare in awe. I’m
consistently amazed at the fact that someone, somewhere authorized (and paid for!) this to be sent.
Why does the copy seem to be written by a hacky salesman on 12 Red Bulls?Why was this printed
on paper that looks slightly oily?And, worst of all, why did the envelope tell me to open it for
"important information concerning your account" before selling me on a new credit card?
Honestly, don’t more people now hate the brand because they received this?”
7.
8.
9.
10. • Landing Pages
• Email Automation
• Content Marketing
• Blogging
• Search
• PPC
• Social
• Direct Mail
• List Purchasing
• Email Blasts
• TV, Radio
• Outdoor/Billboards
Inbound Outbound
11.
12. Pro’s Con’s
Easily Measured No Awareness
Integrated with CRM NotTimely
Inexpensive per lead Not Enough Leads
SEO & Nurture = Nice SEO & Nurture = Slow
Inbound
Pro’s Con’s
Creates Awareness Expensive
Timely Not Easily Measured
ProactivelyGets Leads Not Online
Direct = Fast Not Integrated
Direct Mail
14. • No longer just a name on a URL
• Using Conversion Rate
Optimization (CRO) techniques
• Data Driven, segmented
• Headlines
• Imagery
• Forms
• CallsTo Action
• Integrated Into Marketing
Automation and CRM
15. Pro’s Con’s
Easily Measured No Awareness
Integrated with CRM NotTimely
Inexpensive per lead Not Enough Leads
SEO & Nurture = Nice SEO & Nurture = Slow
Inbound
Pro’s Con’s
Creates Awareness Expensive
Timely Not Easily Measured
ProactivelyGets Leads Not Online
Direct = Fast Not Integrated
Direct Mail
16. Marketing Automation is exploding
Direct Mail is better at generating leads on a timely basis
PURLs can link Direct Mail & Marketing Automation, bringing the
best of both worlds together on campaigns
17. Provider of Online, Secure Medical Records Software for Private High Schools
Prime Selling season runs May-June
Existing Salesforce.com CRM, HubSpot Marketing Automation
- 30k list size – North AmericaTarget Market
Goal – Sign Up For Software Demo – Small Inside SalesTeam
Test vs PreviousYear Control – Non PURL DM/Cold Call Campaign
Goal – Learn - Of 6 Segments, which respond best to offer?
Goal – Drop Segmented Respondents into New HubSpot Email Workflows
18. Strategy
• Append Existing SF.com/HubSpot Data for mailing &
segmentation
• 2 DMTouches with PURLs – Segmented over 6 Personas
• PURL Page with CTA Sign Up for Demo
• Segmented – 6 Personas
• Capture Missing Emails & Phone #’s
• HubSpot Lead ScoringTracking Code
• 5 Step HubSpot EmailWorkflow to Converters
• Sync All Relevant Data to Salesforce.com for Inside Sales
19. Direct Mail – 2Touches
PURLs with Messages for 6 Segments,
Prefilled Forms
Lead Scoring, MQLs, SQLs, Workflows
CRM Layer
• One Data Set
• Everything
Synchronized
• Everything
Measured
• Everything
Segmented
20.
21.
22.
23. • Nearly 3x Increase in Scheduled Demos
• Rep Phone time spent on interested
prospects
24. • School Nurse Persona most productive – backed up intuition
• Trainer Persona #2 – had no idea
25.
26.
27. Find qualified leads for Agents to sell Social Security Extended
HealthCare Benefit
Solution – 5 Step Campaign spanning DM,Web, Email & Social
Cost – Software - $299/month – all in <$5k – Reusable Campaign
Purchased List – 5800 Residents:
• Zip Codes inTX
• PeopleTurning Age 66 NotYet Retired
• People Not receiving SS or Not Sure
• Touch Cadence - Email, Postcard, Email Blast
• Survey – Qualification
• Drip Campaigns – different email streams based on Survey answers
• Facebook retargeting
28. Step 1 – Email Blast – Look for Post
Card
• Purchased List 5800 – Must Use List Clean
Eliminated 1300 Bounces – Kept off Spam lists
• Sent to 4500 – 880 Unique Opens (20%)
• Over half opened more than once.Top opener – 42
times!
29. Step 2 Post CardTo PURL
• 2 Page Survey
• Confirm Contact Info
• Self Qualifying Questionnaire
Answers drop targets into
one of 3 automated
workflows
30. Step 3 Drip Campaign/Contact
1. All Candidates – Autoresponder saying team is
evaluating responses
2. 3Workflows Begin 8 hours later
• Qualified Candidates
• Agents Alerted via email with survey data
• Email sent out congratulating & tell to
expect call. Drive to page with form for
call info
• Non Qualified Candidates – sent email
describing why – education nurture for
future cross sell
• Maybe Qualified Candidates – sent email
setting up call for deeper dive into finances
31. Step 4 – PURL to FB Retargeting
• Created Generic (non-PURL) version of
survey to link directly from Facebook
• Targeting Non Openers (with valid emails)
• Targeting OpenersThat Don’t Complete
(Download from PURL Reporting)
33. Email Retargeting PURL Non
Openers
• TestingTime of Day Send
• Generate Segment at moment of email
send
• Can further segment openers who didn’t
complete form(s)
34. The Best Campaigns involve several steps – neither of
these are simple blasts with basic PURLs
Segmentation is really important
Segmentation can occur prior to send (B2B example) or
you can let the PURL do your segmenation (SS Benefit)
Retargeting via email, social & PPC is the next logical
step.
35. 1. Set up a PPC Campaign in Google
AdWords to correspond with your
DM/PURL/MA Campaign
2. Bid on keywords that are related to
your offer (tip – make sure to buy the
brand name!)
3. Drive PPC leads into forms that self
qualify and segment (SS example)
36. • Prior to email send with new list - use a
List Cleaning Service
• Eliminate spam trap addresses, old,
invalid emails
• Will protect your sender reputation,
save money and improve metrics
37. • Use the name in the PURL – not a
random sequence of numbers
• Vanity URLs can be easier to deal with
– No IT, easier to type/remember
• A/BTest PURL Landing Pages – swap
out messaging, CTA’s etc. on the fly
38. • Direct Marketers and Inbound marketers
should be embracing each other – their
efforts are highly complementary
• Modern, evolved PURL marketing can and
should be the link that pulls direct mail and
digital campaigns together
39.
40. Get in touch:
Dennis Kelly
@djkelly1
T: 781-421-6291
dennis@boingnet.com
Boingnet.com
Check Out Our FreeWhitepaper and Data Sheet
http://pages.boingnet.com/nedmamaygiveaway
Editor's Notes
This is me and this is how to get in touch!
I’m the CEO of Boingnet. We’re a lightweight marketing automation platform based in Rockland.
We help small marketing teams and agencies deliver great campaigns across web, email & direct mail channels.
We believe marketing software should be affordable, easy & fast to implement.
Our white label edition is designed for agencies to build their own revenue streams by running campaigns for their clients.
If you’re interested in learning more, stop by our table today or check us out online.
1.) Some context – why direct & digital are so separated
2.) Learn how to create automated workflows that nurture prospects and drive revenue with direct mail as a critical component
3.) See a couple of recent campaigns, their strategies and outcomes
4.) Hints & Tips that help drive success
This is a scene from one of my favorite westerns – “The Good, The Bad & The Ugly” with Clint Eastwood
As digital marketing has evolved over the past decade, some purveyors of digital marketing tools and platforms have decided that older marketing disciplines represent all that is bad. Newer forms of marketing have an elevated status, and appeal to a higher consciousness. Older forms of marketing only succeed by using bad, sales like tactics that attempt to scare or trick people into action.
We in the Boston area have become thought leaders in creating this divide. Perhaps a residue from the blue bloods that used to dominate the city’s social ladder, or something that evolved from some of our elite institutions of higher education.
I think it’s pretty funny. After all, we use marketing channels, regardless of their age or delivery mechanism, to try to make a buck. I like to call this phenomenon “Digital Derision”
Boston’s own Larry Kim from WordStream, in an effort to lump his business in with “The Good” working very hard to list PPC ads as “Inbound Vs. Interruption Marketing”
Some of my favorites: Good: “Opt In”, “Authoring”, “Supporting”, “Thought Leadership”, “Community Building”, “Organic”, “Video”
Bad: “Spam”, “Throwaway”, “TV, Radio, Print Ads”
Of course – we can’t discuss this great divide without referring to our friends from Cambridge. The HubSpot Blog is the single greatest source of “Digital Derision” of fellow marketers that has ever been created. These are quotes from a blog post that is the #2 organic search return for the keyword phrase “hubspot direct mail”
Marketing Automation, as defined by the Digital Derision crowd, is about having automation processes in place to nurture and nudge leads along a journey, when they reach out to express interest in you or the types of products you sell.
There’s all kinds of data out there supporting the notion that marketing automation is growing rapidly. When you think about it, why not? Why not use software to handle repetitive, monotonous tasks? Why not use software to use the power of search, social and email to be there 24x7 when someone is looking for the things that you have to sell?
It all makes sense. But yet, is it the be all/end all for marketers?
According to a recent study, marketing automation
increases sales productivity by 14.5% while
decreasing marketing overhead by 12.2%
I can tell you, as the CEO of a Lightweight Marketing Automation platform, the answer is no. There are a lot of challenges that hold back marketing automation.
As Shari Gilchrist stated this morning in her keynote – data quality is a huge problem . But also – what if not enough people are searching for your product? What if people aren’t aware of your promotion? What is an organic, community building, non interrupting marketer to do?
Is it enough to sit back and just wait for prospects to find you? Many marketers say no way. Inbound is great. Everyone should do it. It’s just not enough.
When you need to go find leads,
when you need to educate the market about your offers,
when you need to generate sales,
You need to incorporate outbound, and specifically, direct mail. As you can see, direct mail is 7x more effective in generating response from house files than digital channels combined.
So, there’s this great divide.
I’ll stay away from name calling, ridicule and derision for the rest of the presentation. It’s counter-productive and just plain ignorant.
Yes, the worlds of Inbound and Outbound are different. As is often the case, two different worlds can learn a lot from each other
I suspect many of the digital derisioners aren’t familiar with this song or the Abbey Road album, it’s a bit before their time.
But we’re gonna do like the Beatles & show how these two worlds not only CAN but SHOULD be working together to generate better results.
As it turns out, there’s a lot of reason for the Inbound and Outbound worlds to come together….
When attacking a problem – it makes sense to make simple pros & cons lists.
As it turns out, many of the commonly perceived strengths and weaknesses of the two methods are extremely complimentary.
How are we going to bring these worlds together? How will we leverage the strengths of each and cover up for the weaknesses of the other?
With Data driven PURLs. Using exact same variable data that direct marketers use in their campaigns.
That data can be used to tie together the direct mail and digital worlds so that they complement each other. As we heard this morning in the keynote – connect your online & offline data, using PURLs as the bridge.
When we do this, we use respective strengths of each channel. Cover up the other’s weaknesses.
As effective as marketing automation is, today’s
personalized URL (or PURL) has entered a new era
of effectiveness of its own. Old School marketers
may remember PURLs for what they used to be:
marketing URLs with people’s names in them that
were supposed to magically raise response rates.
But Marketing Automation Platforms like Boingnet
have revolutionized the idea of what PURLs can do
as a part of a broader strategy.
When the PURL is the focal point of the direct mail piece, all of a sudden the efficiency & cost effectiveness of the online world is combined with the personalized, lead generation machine of the direct world.
The PURL is the trigger that kicks off personalized journey’s with automated response & nurturing. The PURL becomes the trigger that kicks off retargeting across PPC and social. The PURL becomes the trigger that kicks off incredibly detailed measurement & analysis.
If you could combine the best of the Inbound & Outbound worlds, why wouldn’t you?
As Shari noted this morning, we are big fans of the idea that you should write for digital. We recommend thinking about the exterior of a mail piece as if it were an email subject line. What can I briefly say to get people to respond?
Started with Key Messaging on the DM Envelope – broken down by Personas/segment:
1.) School Nurses
2.) Director of Technology
3.) Athletic Directors
4.) Athletic Trainers
5.) Headmaster/President
6.) Business Office
Open up the envelope – Bulleted, bolded, Persona specific value propositions, large obvious call to action to visit the PURL
Pre-filled forms – increase conversions on average by 17%. The form is front and center, and optimized for mobile – fully responsive. The messaging is clear, and the portion of the page devoted to the CTA is clear and unclutterd. We don’t want to try to say too much here.
There’s plenty of room to tell the story as you scroll down, the persona specific messaging from the letter is built out and further illustrated. Use the below the fold landing page to expand upon content. Don’t try to say too much in the DM piece. If the lead is scrolling below the fold, you’ve got their attention. Otherwise, just focus on getting them to the CTA
1st Goal – Get demo sign ups – got 230 scheduled, nearly 3x increase over 2015 campaign
2nd Goal – learn about the Personas – School Nurses top the list, followed by athletic trainers. By using the Variable Data and segmentation work done on the data file for the DM portion AS THE BACKBONE of the digital portion, the PURL naturally breaks down the results by segment or persona. No additional work needed.
After filling out the Boingnet PURL form, leads automatically fall into a 5 step drip campaign in HubSpot. The messaging is variable based on the segment/persona. These messages are designed to nurture the leads prior to and/or following the software demo, and before the sales reps begin a closing process.
5 Step Email campaign
1.) Confirm the demo, meet the sales rep - Immediately
2.) Segment specific case study – Day 3
3.) Segment specific testimonials – Day 6
4.) Drive to the ROI calculator online – Day 10
5.) Message from the CEO – Day 14
The low hanging fruit here is with simple email retargeting
Because each PURL is measured uniquely, behavioral retargeting is easily set up. We recommend that clients focus on non openers, and have found that 2-3 follow up email blasts to only the PURL non openers can have a massive impact on opens/conversions.
Next in line is Google Adwords retargeting. The client should get their ad in front of all Non Openers (28,000) who type in a relevant search phrase. Easily export the PURL non openers and import into AdWords to create a Custom Audience
Live campaign – just launched at the beginning of May
Multi touch – multi channel – email, post card, web, social
Segmented Lead Nurturing based upon survey response
The survey becomes the qualification tool
Purchased/Rented List – frowned on by some, used effectively by others
Key – the list must be cleaned prior to send. +- 5% bounce rate will land email senders in spam traps. In this case 22% of the purchased addresses were invalid or improper/potential spam red flags
After confirming/updating contact info – the survey gets filled out. The answers to the surveys determine the path of the targets – are they qualified, not qualified, or do they need to speak with a human to figure out their qualification?
The survey answers kick off a drip campaign designed to either:
1.) Prep lead for a call from an agent
2.) Set up a call for a deeper dive into the specifics
3.) Describe why they didn’t qualify and begin education process for another product
This step is going to occur in the last week of May. The goal is to segment the list with the non opener data gathered by the PURL. By using behavior based segmentation, it’s easy to download a list that can be used in Facebooks custom audiences to specifically target Facebook users with ads. Facebook will create the audience by matching up the email address.
1.) List Cleaning eliminated approx. 1300 invalid email addresses from purchased list. Kept domain out of spam trouble
2.) About 20% on eligible send list opened email. 50% opened multiple times. 8% opened more than 10 times.
3.) 390 have visited PURL so far
4.) 196 have filled out the survey
5.) 66 Fully Qualified Leads, 38 Maybe Qualified
6.) 13 Sales to date – Breakeven ROI at 5
We recommend using email retargeting. It’s incredibly inexpensive and effective to target non responders (only) with email blasts 2-3 times after an initial email or DM blast. This technique boosts opens and conversions by 25-50% overall, with minimal affect on unsubscribe rates.
Buy your own AdWords real estate. For every campaign. Or, just let your competitors steal your leads that you’ve just spent time & money generating.
You can’t beat Google, so use it for what it does best.
Set up a Google campaign that works in conjunction with your online or offline campaign
Bid on the right keywords
Link those keywords to variations of the landing page/microsite content.
The number one identified problem with marketing automation is poor data quality. Email lists in particular can be problematic. We saw an extreme example where 22% of the purchased list was set aside prior to an email send. Even house lists from CRM systems need periodic cleaning, as spam traps are set up to find senders that keep sending to expired email addresses. For very little money and time, keeping your list clean can save huge headaches.