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Inbound vs traditional (outbound) marketing


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inbound marketing is choice of the modest. When the marketing resources are modest then inbound marketing maximizes effectiveness.

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Inbound vs traditional (outbound) marketing

  1. 1. INBOUND vs TRADITIONAL (OUTBOUND) MARKETING Domna Kakoula Accounting & Finance, Univ. of Macedonia MBA Candidate
  2. 2. TRADITIONAL (OUTBOUND) MARKETING • Is a strategy in which a business advertises its products and services by presenting information to consumers even if they are not looking for those products or services.
  3. 3. INBOUND MARKETING • Targets a core audience by providing useful and quality content to entice them into finding out more about your products or services. • Give something useful in order to get consumers come to you.
  4. 4. PROBLEMS OF TRADITIONAL E-MARKETING METHODS • Tired of too much web advertisement! Advertising's effectiveness dropped and people started blocking it out with Tivos, Ad Blockers, etc. • Tired of un-targeted mass emails on a daily basis. People block them out with spam filters and unsubscribe from lists.
  5. 5. • Overloaded with content. In 2013 there are around 92,000 new articles published to the web EVERY DAY! That's over 2.7 Million articles per month! • Too expensive for small business.
  6. 6. INBOUND MARKETING TECHNIQUES • Create valuable content  Using social networks such as Facebook, Twitter, LinkedIn, and blogs you can post helpful articles and videos that are related to your products or services on a regular basis.  Produce content as niche as possible. Carving out a very niche audience and creating content that "speaks to them" is going to be key for people to subscribe to your content and set your content apart from all the other blogs on the web.  Create a content having in mind your customers profile and neads.
  7. 7. Offering Incentives  Give followers incentives for following you. Create content and resources that are bigger and more useful than just blogs. Having a blog, ebooks, whitepapers, etc. will no longer make you unique.  Give downloadable free content, free tools and offers in exchange for signing up to your newsletter.
  8. 8. Communication  Inbound marketing allows you to have direct communication with the consumer. Using your social media presence, you can ask your followers for their input regarding your products and services. This shows them that you care for your customers, and gives you the chance to improve your business.  Increase focus on continuous improvement combined with a relentless drive for enhanced customer intimacy .