On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
6. Lesson One:
Stay True to Your Brand
More than 30,000 Views on YouTube &
Sales Spike with Book Trailer Launch
7. Developing Brand
• Present your product, service or company
clearly and succinctly
• Be consistent across platforms
• Stay on message
8. Lesson Two:
Cultivate Your Followers
More than 500 Engaged Followers on Twitter
9. Cultivating Follower Loyalty
• Listen closely to your followers and those you
seek as followers
• Interact with your followers where they’re
active
• Demonstrate that you care about their causes
11. Promoting Community
• Ask questions
• Respond to feedback
• Share stories and ask others to share theirs
• Request photos and videos
12. Lesson Four:
Discover and Develop Products
Social Media Followers Inspired Move into
Clothing and Provided Design Suggestions
13. Finding Products that Fit a
• Listen to what your followers talk about
• Look for products that support their causes
• Get feedback on products in development
15. Generating Press with Social
• Follow journalists via social media
• Learn what interests them
• Use social media to pitch journalist to break
through email clutter
• Link to your press via social media
16. Good Luck Becoming a Social All-
Questions or Comments?
Contact Patrick Galvin at
503-249-8800 or
19. Social Media is a Game Changer --
It’s changing the way we do business
1. People are looking for products and services:
• Online first
• Talking to their friends and colleagues
• Asking for recommendations
2. Companies are looking for Experts and checking
their credentials online – work with the best
20. LinkedIn Top 3
1. Profile – silent salesperson, optimized
2. Recommendations
3. Your activity as the Expert –
marketing, updates
21. Success Story . . .
Karen Jacobsen – “The GPS Girl”
Before:
• Overwhelm
• “Too much to do”
• “I’m not doing enough”
• “I’m not doing the right things”
• Technology overwhelm
• “I’m out of touch”
• “I’m behind on everything”
22. Success Story . . .
Karen Jacobsen – “The GPS Girl”
Before:
• On LinkedIn – “accidentally”
– 2 profiles
– 150 connections
– Profile not updated in over a year
– Not complete
– Not brand specific
– Didn’t use it as a serious tool, in a
24. As we worked together . . .
1. Profile
Complete, up-to-date
Optimized – keywords
Her compelling story
2. What differentiates her? Why choose her?
3. Marketing: Integrate with Constant
Contact
27. Changes . . .
1. Headline
2. Summary – compelling story & value
3. Profile complete & optimized
(keywords)
4. Marketing campaigns – with Constant
Contact
28. After . . .
“In the driver’s seat”
• In control – tracks social media results
• Clear on what to do
• Consistent, focused on her brand
• Confident – She’s the expert
• Quick response
• Researches companies
• Gets speaking events, clients
29. Success Summary . . .
• Social media shows you’re the Expert
• You can be in control, in the driver’s
seat
• Get more:
Clients
Face-to-face meetings
30. Next Steps & Action Plan . . .
1. Review all your profiles:
Optimize (keywords)
Align
Differentiate
2. Market to your network
3. Be focused & consistent – 15 minutes
33. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
34. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
35. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
36. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page
37. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal
38. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network
39. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network
40. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network
41. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network
42. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network
43. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
Frequency Per Network
44. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
• Facebook Reach Increase:
Frequency Per Network
248.6%
45. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
• Facebook Reach Increase:
Frequency Per Network
248.6%
• Total Revenue Increase: 4x
51. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
52. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
53. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
54. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways
55. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization
56. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization
57. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization
58. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization
59. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• Facebook Cost-Per-Fan
• SEO and Social Keyword Decreased 62.4%
Optimization
• Landing Tab Optimization
60. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• Facebook Cost-Per-Fan
• SEO and Social Keyword Decreased 62.4%
Optimization
• Beaverton Hyundai Became
• Landing Tab Optimization the #1 Social Hyundai
Dealership in the US in
Terms of Fan Count
66. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.
67. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.
• Facebook users spend
more than a quarter of
their time on the
newsfeed (4% of all time
spent online).
68. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.
• Facebook users spend
more than a quarter of
their time on the
newsfeed (4% of all time
spent online).
• Friends of Fans on
Facebook represent 130
times the size of a
page’s fan base.
69. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media. PTAT Facebook Metric
5.00%
• Facebook users spend
more than a quarter of 3.75%
their time on the
newsfeed (4% of all time 2.50%
spent online).
1.25%
• Friends of Fans on
Facebook represent 130 0%
times the size of a
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70. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media. PTAT Facebook Metric
5.00%
• Facebook users spend
more than a quarter of 3.75%
their time on the
newsfeed (4% of all time 2.50%
spent online).
1.25%
• Friends of Fans on
Facebook represent 130 0%
times the size of a
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Bonfire Clients