This document provides an overview of email marketing best practices. It discusses the current email marketing landscape, the business benefits of email marketing like low cost and detailed reporting. It covers how to create an email marketing plan by growing an email list, segmenting audiences, and testing content. It also discusses email design, deliverability, legal requirements, and offers resources for further learning. The key takeaways are that email marketing can provide good ROI, integration with other channels is important, and testing is key to improving campaigns over time.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
Copernica DM Summit 2012: Jeroen Ederveen - Online marketing in an internatio...Copernica BV
Hoe zet je gecentraliseerd online marketing programma's op in een internationale omgeving? Van awareness via engagement naar uiteindelijke conversie. Wat is de rol van e-mailmarketing in dit geheel? In zijn presentatie licht Jeroen aan de hand van een praktijkcase zijn visie toe.
While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so successfully.
The document provides an agenda for a marketing meeting. The agenda includes registration starting at 8:00am followed by breakfast. An overview of meeting goals will be presented at 8:40am along with introductions. Various presentations will take place from 9:00am to 11:00am on topics such as LinkedIn advertising, low cost marketing tactics, and learning from others. The meeting will conclude from 11:00am to 11:30am with a wrap up and networking time.
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
This document provides an overview of email marketing best practices. It discusses the current email marketing landscape, the business benefits of email marketing like low cost and detailed reporting. It covers how to create an email marketing plan by growing an email list, segmenting audiences, and testing content. It also discusses email design, deliverability, legal requirements, and offers resources for further learning. The key takeaways are that email marketing can provide good ROI, integration with other channels is important, and testing is key to improving campaigns over time.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
Copernica DM Summit 2012: Jeroen Ederveen - Online marketing in an internatio...Copernica BV
Hoe zet je gecentraliseerd online marketing programma's op in een internationale omgeving? Van awareness via engagement naar uiteindelijke conversie. Wat is de rol van e-mailmarketing in dit geheel? In zijn presentatie licht Jeroen aan de hand van een praktijkcase zijn visie toe.
While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so successfully.
The document provides an agenda for a marketing meeting. The agenda includes registration starting at 8:00am followed by breakfast. An overview of meeting goals will be presented at 8:40am along with introductions. Various presentations will take place from 9:00am to 11:00am on topics such as LinkedIn advertising, low cost marketing tactics, and learning from others. The meeting will conclude from 11:00am to 11:30am with a wrap up and networking time.
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
Digital nashville beyond keywords v3 (sak)Kristin Keith
This document discusses search engine optimization (SEO), paid search, and local search strategies. It covers SEO fundamentals like on-page optimization, link building, content marketing and analytics. It also discusses paid search basics like account structure, keyword research and strategy, ad copy writing, and bid management. For local search, it explains key concepts like local listings, data sources, and channel activation. Trends covered include personalized search, instant search, and the growth of social advertising platforms. The goal is to help businesses determine which search marketing solutions may be most effective for their needs and goals.
The document summarizes an email marketing workshop. It discusses the benefits of email marketing, including building brand recognition and trust through repetition. It provides steps to set up an email marketing campaign, including defining readers, determining goals and frequency, and creating a timeline. The document also covers building an email list, designing email newsletters simply, writing compelling subject lines and calls to action, and resources for email marketing programs.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
How to make paid search (google ad words) work for your businessClaire Edmondson
How to make Paid Search (Google AdWords) work for your business. Learn how here, if you would like more information or for us to talk your through this presentation, just get in touch 01244 458 285
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
Netbase AMA Sentiment Analysis PresentationNetBase
Marketers can’t stop talking about social media, but how many understand how it can help them meet critical business objectives? Or what tools are available to analyze social media, how they compare, and which one is best suited for market research and brand managers?
This NetBase presentation will teach you:
How social media impacts your sales funnel.
Why understanding specific customer themes is important.
How to quantify conversations and get actionable insights that strengthen your brand.
How to use social analytics tools to efficiently get valuable competitive insights.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
Brian Abracen discusses why email marketing is still an effective strategy. Some key points include:
- Email yields high returns, with an estimated ROI of 4,300% and $44 in revenue for every $1 spent.
- Emails are effective at nurturing leads and converting prospects into customers through a series of targeted messages.
- Personalized and segmented emails that are relevant to the recipient increase engagement and conversions.
- Building and maintaining an opt-in email list requires capturing permission, sending valuable welcome messages, and regularly cleansing inactive addresses.
- Achieving a positive sender reputation with internet service providers is important for delivery and response rates.
This document provides best practices for designing effective email newsletters based on benchmark email marketing data from 2006. Key recommendations include using company branding in the subject line and logo placement, including both text and image links to boost click rates, and testing designs in various previews before sending. For content, the document advises focusing on helpful tips, answering specific questions from readers, and keeping articles short with an emphasis on reader benefits.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
ExactTarget Connections 2010 - The Top 10 Design Lessons of 2010andreasmith77
This document summarizes an interactive marketing design panel discussion. The panelists provided lessons on improving interactive marketing efforts, including ensuring content is high-quality and king, maintaining consistency across media channels, thoroughly testing designs, creating accessible designs when images are off, using headers and navigation to drive relevance, optimizing calls-to-action, incorporating social sharing features, using A/B testing to inform strategic redesigns, designing for the mobile inbox, and finding inspiration through creative exploration. The document also provides metrics and resources for applying these lessons.
Search marketing and email marketing are effective online strategies for driving traffic. Search marketing involves search engine optimization (SEO) and pay-per-click (PPC) advertising. Email marketing allows targeting audiences based on demographics and collecting email addresses through online signups and offline promotions. Both require ongoing optimization of content, keywords, and offers to engage customers and promote products or services.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
OpenConcept Consulting Inc. is a digital accessibility consulting firm located in Ottawa with 10 employees that has been in business since 1999. The document discusses the importance of digital accessibility and inclusion for people with disabilities or impairments. It provides definitions for accessibility, inclusive design, and barriers people may face. Statistics on disabilities in Canada and guidelines like WCAG are presented, as well as examples of accessible and inaccessible websites. Tools for testing accessibility are also listed.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
Digital nashville beyond keywords v3 (sak)Kristin Keith
This document discusses search engine optimization (SEO), paid search, and local search strategies. It covers SEO fundamentals like on-page optimization, link building, content marketing and analytics. It also discusses paid search basics like account structure, keyword research and strategy, ad copy writing, and bid management. For local search, it explains key concepts like local listings, data sources, and channel activation. Trends covered include personalized search, instant search, and the growth of social advertising platforms. The goal is to help businesses determine which search marketing solutions may be most effective for their needs and goals.
The document summarizes an email marketing workshop. It discusses the benefits of email marketing, including building brand recognition and trust through repetition. It provides steps to set up an email marketing campaign, including defining readers, determining goals and frequency, and creating a timeline. The document also covers building an email list, designing email newsletters simply, writing compelling subject lines and calls to action, and resources for email marketing programs.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
How to make paid search (google ad words) work for your businessClaire Edmondson
How to make Paid Search (Google AdWords) work for your business. Learn how here, if you would like more information or for us to talk your through this presentation, just get in touch 01244 458 285
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
Netbase AMA Sentiment Analysis PresentationNetBase
Marketers can’t stop talking about social media, but how many understand how it can help them meet critical business objectives? Or what tools are available to analyze social media, how they compare, and which one is best suited for market research and brand managers?
This NetBase presentation will teach you:
How social media impacts your sales funnel.
Why understanding specific customer themes is important.
How to quantify conversations and get actionable insights that strengthen your brand.
How to use social analytics tools to efficiently get valuable competitive insights.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
Brian Abracen discusses why email marketing is still an effective strategy. Some key points include:
- Email yields high returns, with an estimated ROI of 4,300% and $44 in revenue for every $1 spent.
- Emails are effective at nurturing leads and converting prospects into customers through a series of targeted messages.
- Personalized and segmented emails that are relevant to the recipient increase engagement and conversions.
- Building and maintaining an opt-in email list requires capturing permission, sending valuable welcome messages, and regularly cleansing inactive addresses.
- Achieving a positive sender reputation with internet service providers is important for delivery and response rates.
This document provides best practices for designing effective email newsletters based on benchmark email marketing data from 2006. Key recommendations include using company branding in the subject line and logo placement, including both text and image links to boost click rates, and testing designs in various previews before sending. For content, the document advises focusing on helpful tips, answering specific questions from readers, and keeping articles short with an emphasis on reader benefits.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
ExactTarget Connections 2010 - The Top 10 Design Lessons of 2010andreasmith77
This document summarizes an interactive marketing design panel discussion. The panelists provided lessons on improving interactive marketing efforts, including ensuring content is high-quality and king, maintaining consistency across media channels, thoroughly testing designs, creating accessible designs when images are off, using headers and navigation to drive relevance, optimizing calls-to-action, incorporating social sharing features, using A/B testing to inform strategic redesigns, designing for the mobile inbox, and finding inspiration through creative exploration. The document also provides metrics and resources for applying these lessons.
Search marketing and email marketing are effective online strategies for driving traffic. Search marketing involves search engine optimization (SEO) and pay-per-click (PPC) advertising. Email marketing allows targeting audiences based on demographics and collecting email addresses through online signups and offline promotions. Both require ongoing optimization of content, keywords, and offers to engage customers and promote products or services.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
OpenConcept Consulting Inc. is a digital accessibility consulting firm located in Ottawa with 10 employees that has been in business since 1999. The document discusses the importance of digital accessibility and inclusion for people with disabilities or impairments. It provides definitions for accessibility, inclusive design, and barriers people may face. Statistics on disabilities in Canada and guidelines like WCAG are presented, as well as examples of accessible and inaccessible websites. Tools for testing accessibility are also listed.
This document provides instructions for making an origami crane in under 10 steps. It begins with gathering a square piece of paper and making diagonal folds to form a square. Subsequent steps include folding the paper into thirds, creating petal folds on the sides, and shaping the wings and head. With a few more precise folds, the crane takes shape. The instructions emphasize that the crane is a simple yet impressive project that can be completed in a short time.
This document provides an overview of the field of nursing. It defines nursing as caring for sick or injured people, and discusses various nursing degrees including Certified Nursing Assistant, Licensed Practical Nurse, Registered Nurse, Bachelor of Science in Nursing, and Master of Science in Nursing. The document also outlines several nursing specialties such as emergency room nursing, operating room nursing, and labor and delivery nursing. It identifies common nursing equipment, skills, physical appearance requirements, and concludes with a discussion of the application process and a nursing class activity.
The document provides information about CCS, a leading fundraising consulting and management firm. It was founded in 1947 and has the largest and most experienced permanent staff. It has offices around the world and works with clients across all nonprofit sectors. The document highlights CCS's comprehensive services, which include campaign planning, management, strategic consulting, and development services. It also provides examples of current and recent clients that CCS has worked with, including details on projects with Habitat for Humanity of Greater Los Angeles, MusiCares Foundation, and Pasadena Conservatory of Music.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Are you curious about what exactly CRM is and how it can benefit you? BrainSell hosted a complimentary webinar on 'What is CRM' and we have uploaded it to slideshare for you to see.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of various legal issues related to reputation management and attacks on brands, including defamation, malicious falsehood, breach of confidence, and intellectual property laws. It then discusses the tort of malicious falsehood in more detail, outlining what must be proven in a claim for malicious falsehood. It provides an example case regarding misleading product labeling.
Interactions between insurers and their policyholders are evolving. Behavioral segmentation is key to understanding and engaging today's insurance customer. We have several recommendations for action that we think insurers should adopt.
Prezentacija od rabotilnicata nameneta za jaknenje na kapacitetite na mladite filmski umetnici vo ramki na nastanot "Evropski mladinski filmovi" organiziran od Cre8ive8 Youth Media Production.
Avtori na prezentacijata se Ogenn Antov i Vladimir Stojcevski.
The exhibition put up by Disciple Kittu Reddy in August 1972 in Pondicherry highlighted Sri Aurobindo's spiritual teachings. The Mother herself chose the theme of paying homage to Sri Aurobindo for the exhibition held during his centenary year. She selected the color light blue, which represented Sri Aurobindo, as the theme's visual representation.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
This document summarizes an educational session on maximizing email campaigns. It introduces the presenters, Lee Raney and Brad Davies, and provides information about their backgrounds and qualifications. The bulk of the document outlines effective email strategy and best practices for emails, landing pages, and A/B testing. It emphasizes the importance of relevant content, call-to-action buttons, and testing emails to improve results. Examples are provided of successful email campaigns for non-profits.
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
ElectionMall Campaign Cloud Webinar February 2nd Email Fundraising Successcampaigncloudos
How do you craft a fundraising email with the right message, at the right moment, to the right people?
They say that money rules the world. Today, the rules have changed. Now, money has a partner in its reign: EMAIL.
Learn the secrets to creating awesome fundraising emails.
How to develop, create and distribute killer content that engages and convertsStickyeyes
In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise.
Not only is time required to develop, create and distribute content from already overstretched teams but, there are also the logistical challenges of ensuring integration across all marketing channels. It’s easy to understand why so many brands fail to maximise their investment and generate irrelevant content ‘just because everyone else is’.
But, with increasing evidence that your content marketing strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?
For your free whitepaper, templates and checklists to support this presentation visit www.stickyeyes.com/contenttoolkit
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
This document summarizes an inbound marketing presentation given by Mike Volpe and Ellie Mirman of HubSpot. The presentation outlines how inbound marketing techniques like blogging, social media, content marketing and search engine optimization can generate more leads at a lower cost than traditional outbound marketing approaches. It provides specific tactics and tools that companies can use during an economic recession to cut marketing costs while increasing lead generation through inbound marketing.
This module will acquaint you with the role of branded content and pixel-based retargeting in providing your audiences a deeper familiarity with your brand. Learn how experts capitalize on the top-of-mind power of using branded apps, sponsored content and native advertising. Discover how retargeting and the building of proprietary audiences for email 2.0, messaging and push notifications can ensure the right messaging at the right time.
Maximizing e-mail engagement requires segmenting audiences, developing targeted content in an authentic voice, and testing different elements of the email marketing process. Effective emails begin with segmenting lists based on demographics and interests. They develop content tailored to each segment using an authentic organizational voice and compelling design. Various elements like subject lines, calls to action, and graphics should be tested to maximize open rates, click-throughs, and desired outcomes.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
The document discusses using LinkedIn for demand generation. It outlines the challenges of today's unpredictable buyer's journey and fragmented purchasing process. It then presents LinkedIn's full-funnel marketing solutions to better engage prospects at every stage, including increasing awareness at the top of the funnel to drive conversions at the bottom, tapping into anonymous website visitors, tailoring messages based on interests, and reaching prospects across devices when they are most engaged. Specific LinkedIn tools like Lead Accelerator, Sponsored Updates, and Sponsored InMail are highlighted.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
This document provides guidance on developing an effective marketing strategy. It discusses developing customer intimacy, clear branding, and measuring meaningful ROI. The marketing elements involve phasing strategy, tactics, and execution to deliver results. Strategic goals include respectful engagement and valuable solutions. Decision making uses statistics, ROI metrics, and research. The plan outlines tactical channels, a strategic mind map, and "wow factors" like scratch campaigns and apps to generate interest. The conclusion emphasizes hitting revenue targets through social media, branding, campaign building, and relevant daily content.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
Similar to New developments in email marketing September 2012 (20)
Proxama is a mobile proximity commerce and payments company that offers two main platforms: 1) A digital payments solution that enables contactless mobile payments for banks and card processors, and 2) TapPoint, a mobile proximity marketing platform that connects physical assets to mobile users to increase engagement and sales. Loka is Proxama's proximity marketing app that sends targeted messages to users based on their location near physical stores to drive more in-store commerce. The document discusses how Loka can benefit both retailers looking to attract more customers into their stores and cities looking to increase footfall by delivering relevant local information and deals to app users on the go.
VisitNorwich launched a marketing campaign called "City of Stories" to increase consideration of Norwich as a tourism destination and change negative perceptions. The campaign told real stories about Norwich's history, culture, and attractions through twelve chapters distributed online and in partnerships. It successfully reached over 1.4 million people, generated over £100,000 in free media coverage, and inspired many new visitors to plan future trips to Norwich. Going forward, VisitNorwich will focus on developing Norwich's brand and continuing to leverage partnerships to promote the city through shared stories.
P&G has managed complexity by treating each of its 300+ brands as standalone businesses, with dedicated brand managers. Each brand manager has clear objectives to build brand value primarily through effective communication and advertising strategies. While marketing and communications have become increasingly complex, P&G has found success by keeping brand management and objectives simple.
CIM Spring Marketing Conference 2015
From Segments to Fragments: Conflicting economic signals and their implications for marketers. Paul Flatters, Trajectory
The document outlines best practices for running successful paid search campaigns. It discusses the key elements of a campaign including keywords, ads, and landing pages. It emphasizes the importance of thorough keyword research, writing targeted ads, and optimizing landing pages. The presentation also stresses setting objectives, tracking campaign performance, and continually testing and optimizing keywords, ads, and landing pages based on results. The overarching goal is to spend time on elements like keyword research and testing in order to improve campaign performance over time.
The document discusses the importance of social media for marketers. It notes that the number of users on major social media platforms like Facebook, YouTube, and Twitter has grown dramatically since 2008. The presentation emphasizes that having a passive social media presence by maintaining profiles on key networks is a "MUST" for marketers. It also recommends regularly interacting with others on social media through comments, sharing content, and listening to what people say as a "SHOULD." Additional optional tactics include paid social media advertising.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
4. Status of email marketing
• Email brought in a staggering £25.75 for every £1 spent in 2011
• The DMA projects email to drive £42.4 billion in sales in 2012 and £51.5
billion in sales in 2016
• Last year 3.1 billion new email accounts were created, this is more than
Facebook, LinkedIn and Twitter combined.
5. How do you send your emails?
CRM System Outlook
• Issues with high • Using own server
volume • Deliverability
• Lack testing • No testing
facilities • Little reporting
• Basic reporting • No automated unsubscribe
Purchased Software
Email Service Provider
• Issues with
• On going cost
deliverability
• Using your own server
11. Knowing your audience
Enables you to tailor campaigns to their specific needs…
• Content – What are they interested in?
• Tone – How do you communicate to them?
• Design – Is the design correct for your audience?
• Incentivise – With what?
• Purchase – Where are they in their buying cycle?
12. John.
Personal:
• Aged 45, married 20 years to Emily.
• Enjoys golf and camping.
• Risk adverse, logical thinker.
Work:
• Role: Technical Director in Engineering firm.
• Vast understanding of industry.
• Involved in strategic decisions and supply change management.
Issues:
• Dealing with rapid change and re-structuring.
• Ensuring his team keep up with changes.
• Meeting KPIs.
Key Messages:
• Needs confidence / credentials in his field.
• Need top line information only. (but access to detail)
• Accreditations and quality standard mean a lot.
13. Sophie
Personal:
• Aged 18, single
• Loves socialising with friends and partying.
• Heavy web user and enjoys taking photos and uploading them to Instagram
• Bright, bubbly individual who participates in everything.
Career:
• Interested in working in fashion.
• Enjoys finding out about new products and getting a good
price on them.
Issues:
• Wants more experience.
• Need qualifications to accelerate her career.
Key Messages:
• Messaging can be more laid back / informal
• Passion, creative and innovative.
15. Template
A. B.
Top banner Top banner
Text
• Bullet 2
1 Text • Bullet
1
• Bullet
3
Button Button
2 3 4 5
16. The winner…
B.
Top banner
• Focussed
• No distractions Text
• Not text/ image heavy
• Bullet
• CTA buttons • Bullet
• Short and sweet • Bullet
Button Button
24. Design v’s content
• Keep it short - people DON’T read emails…
• Don’t try and be all things to all men, (try segmenting)
• Tone of voice to match audience
• Email structure / layout
• Clear call to actions
• Be legal
26. Number of mobile email users?
• 480m - Econsultancy: ‘Email Marketing
Census 2012’
• UK – 67% of people with smart phones
use them to access their emails
27. By 2015, more internet users will
access the web through mobile
devices than through PCs.
(econsultancy 2012)
33. Return Path 2012
What if you are not optimised?
• 41% of Europeans will close or delete
an email not optimised for mobile
• 29 % would read later on a PC or
laptop
52. Brief
• Increase audience engagement.
• Create a re-useable template design
• Educate on best practice
• Increase ROI
53. Strategy
• Analyse existing data
• Design
• Content
• Set realistic objectives
• Educate
54. Execution
• Re- design of template – large
emphasis on call to actions.
• Full data analysis to understand their
audience and set tone
• Location based segmentation
• Google analytics conversion tracking
• 2 hour training session to educate on
best practice and analysing data.
55. Result
• 33.2% increase in open rates
• 11.5% increase in click through rates
• A staggering £111 return for every £1 spent
“The analysis and education has enabled us to be much more proactive in creating and
delivering our e-news campaigns. With the new template giving our emails better focus and
less distractions we are now able to target our audience in a much more precise manner.
The support and service from the little green plane team has been excellent and the return
on our investment has been outstanding as a result.”
Jessica Reynolds, marketing co-ordinator at the SAA
56. Resources…
Littlegreenplane.com - Blogs
- Guides
LinkedIn Groups - Email Marketing Forum
- East Anglia Email Marketing Forum
- Email Marketing Group
Twitter - @lgplane