The document discusses email marketing best practices and trends. It recommends using quality targeting methods like maintaining a low bounce rate and respecting opt-outs. A new trend is that major internet service providers are evaluating email engagement over time by looking at whether recipients click links or reply. The document argues that opt-in email lists with engagement are better than larger purchased lists. It describes how the IntelliClick system can integrate with the GoldMine database to track engagement metrics in real-time and allow data mining and list segmentation based on recipient interests and actions.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
The document discusses email marketing best practices and strategies for real estate businesses. Specifically, it provides:
1) Statistics on email open and click-through rates for real estate industry emails.
2) Five tips for email design and deliverability including keeping email width below 650px and including a call-to-action within the first 400px.
3) Suggestions for growing email lists such as best practice email registration processes and auditing existing assets.
4) Ideas for how real estate agents can use email marketing including lifecycle marketing tailored to customers' property interests and automated emails triggered by customer actions.
The document discusses best practices for email marketing such as keeping email widths under 650px, including a clear call to action within the first 400px, and making content understandable with images switched off. It also provides email marketing statistics and offers ideas for the real estate industry including lifecycle marketing, automated property listing triggers, and using "signs on steroids" with virtual SMS codes. Transactional emails are highlighted as an underutilized opportunity that can help build permission and loyalty with high open rates.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
The document is a list of 66 questions about email marketing best practices answered by Mark Kilens and Jeanne Hopkins. It covers topics such as email metrics, templates, content, segmentation, deliverability, and lead nurturing. The questions provide guidance on how to optimize email campaigns, measure performance, and engage subscribers effectively.
Triggered and transactional emails that are sent in response to user actions and online behaviors get significantly higher engagement rates than regular newsletters according to several reports and surveys. Personalized messages sent after relevant on-site searches, purchases, or other transactions have open rates that are 200% higher and click-through rates that are 50% higher. Behaviorally targeted trigger email campaigns also see 30% higher open rates, click-through rates, and conversion rates compared to regular broadcast emails. Additionally, transactional emails that facilitate, complete or confirm commercial transactions are among the most effective types of emails in terms of engagement.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
The document discusses email marketing best practices and strategies for real estate businesses. Specifically, it provides:
1) Statistics on email open and click-through rates for real estate industry emails.
2) Five tips for email design and deliverability including keeping email width below 650px and including a call-to-action within the first 400px.
3) Suggestions for growing email lists such as best practice email registration processes and auditing existing assets.
4) Ideas for how real estate agents can use email marketing including lifecycle marketing tailored to customers' property interests and automated emails triggered by customer actions.
The document discusses best practices for email marketing such as keeping email widths under 650px, including a clear call to action within the first 400px, and making content understandable with images switched off. It also provides email marketing statistics and offers ideas for the real estate industry including lifecycle marketing, automated property listing triggers, and using "signs on steroids" with virtual SMS codes. Transactional emails are highlighted as an underutilized opportunity that can help build permission and loyalty with high open rates.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
The document is a list of 66 questions about email marketing best practices answered by Mark Kilens and Jeanne Hopkins. It covers topics such as email metrics, templates, content, segmentation, deliverability, and lead nurturing. The questions provide guidance on how to optimize email campaigns, measure performance, and engage subscribers effectively.
Triggered and transactional emails that are sent in response to user actions and online behaviors get significantly higher engagement rates than regular newsletters according to several reports and surveys. Personalized messages sent after relevant on-site searches, purchases, or other transactions have open rates that are 200% higher and click-through rates that are 50% higher. Behaviorally targeted trigger email campaigns also see 30% higher open rates, click-through rates, and conversion rates compared to regular broadcast emails. Additionally, transactional emails that facilitate, complete or confirm commercial transactions are among the most effective types of emails in terms of engagement.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Leveraging the Power of Email to Grow your Businessskrilla
The document discusses leveraging email newsletters to grow a business. It addresses why newsletters provide a high return on investment compared to other marketing methods. It then provides an 8-step process for getting started with email marketing, including building an email list and growing it through online and offline methods. The document also discusses myths and legal requirements around email marketing, and provides analytics to track email campaign effectiveness.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
This document discusses how to use bar codes and promo codes in email marketing to boost email list growth by 1000%. It presents two case studies of companies that used bar codes or promo codes in their email newsletters. For the first company, Diverse.pl, adding a unique bar code to their newsletter increased open rates by 60%, click-through rates by 100%, and new signups by 1000x. For the second company, Hairstore.pl, adding a unique promo code increased their email list growth by 53.4% month-over-month and led to increases in key metrics like open rates, click-through rates, transactions, email traffic, and web sessions.
The document discusses various frustrations and challenges with email marketing, including organizational pushback, reliance on outdated practices, complex automation, data issues, and vendor/platform weaknesses. It also covers approaches that have shown success, such as personalized recommendations, long-tail reengagement, and automated browse-abandoned campaigns. Additionally, it lists topics that are overhyped in email marketing like inbox placement solutions and full automation of journeys. Potential game changers that may be overlooked include interactive content, video, machine learning, and behavioral triggers.
The document discusses transforming email marketing for Magento users. It notes that email is the single most important form of customer communication and the top source of online shopping traffic. It also highlights challenges like integrating email with other channels and leveraging dynamic content. The rest of the document provides tips on leveraging segmentation, personalization, automation, and triggered emails to improve email marketing performance and increase sales. It emphasizes the importance of data, not treating all customers the same, designing for mobile, and having automated, personalized and revenue-generating email campaigns.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
1. The document analyzes Country Walkers' email marketing metrics from 2013 to 2014 and compares them to industry benchmarks to identify areas for improvement.
2. While Country Walkers' open rates have declined from 2013, their click-through rates are up due to new email templates and a more engaged subscriber base.
3. Removing inactive subscribers from their database should increase future open rates since a higher percentage of emails will go to active users.
1. Email marketing is an effective digital marketing technique for promoting products, services, and driving sales.
2. While spam emails pose a challenge, legitimate email marketing to subscribers has high returns, with some campaigns seeing response rates as high as 20-30%.
3. By segmenting subscribers into micro-groups and personalizing content for individual users, email marketers can achieve one-to-one communication at scale through techniques like behavioral targeting and migration paths between groups.
This document provides an overview of various digital marketing strategies and tools. It discusses creating a website using WordPress, conducting keyword and market research, different types of marketing including SEO, SMO, SEM, affiliate marketing and email marketing. It also covers using tools like Google Analytics to track marketing effectiveness. Social media optimization and marketing techniques for platforms like Facebook and LinkedIn are explained. The basics of SEO, both on-page and off-page optimization are summarized. Finally, search engine marketing and using platforms like Google Ads are briefly covered.
This document provides an overview of various digital marketing strategies and tools. It discusses creating a website using WordPress, conducting keyword and market research, different types of marketing including SEO, SMO, SEM, affiliate marketing and email marketing. It also covers using tools like Google Analytics to track marketing effectiveness. Social media optimization and marketing techniques for platforms like Facebook and LinkedIn are explained. The basics of SEO, both on-page and off-page optimization are summarized. Finally, search engine marketing and using platforms like Google Ads are briefly covered.
Bourbon, a marine services company, plans to become the market leader in offshore oil and gas services by 2010. It will invest 1.45 billion euros to expand its fleet to 264 vessels, including doubling the number in its offshore division. Bourbon expects revenue to grow 12% annually through this strategic plan by focusing on offshore, towage, safety, innovation, human resources, and cost control. The plan positions Bourbon to benefit from growing demand for offshore oil and gas marine services.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Leveraging the Power of Email to Grow your Businessskrilla
The document discusses leveraging email newsletters to grow a business. It addresses why newsletters provide a high return on investment compared to other marketing methods. It then provides an 8-step process for getting started with email marketing, including building an email list and growing it through online and offline methods. The document also discusses myths and legal requirements around email marketing, and provides analytics to track email campaign effectiveness.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
This document discusses how to use bar codes and promo codes in email marketing to boost email list growth by 1000%. It presents two case studies of companies that used bar codes or promo codes in their email newsletters. For the first company, Diverse.pl, adding a unique bar code to their newsletter increased open rates by 60%, click-through rates by 100%, and new signups by 1000x. For the second company, Hairstore.pl, adding a unique promo code increased their email list growth by 53.4% month-over-month and led to increases in key metrics like open rates, click-through rates, transactions, email traffic, and web sessions.
The document discusses various frustrations and challenges with email marketing, including organizational pushback, reliance on outdated practices, complex automation, data issues, and vendor/platform weaknesses. It also covers approaches that have shown success, such as personalized recommendations, long-tail reengagement, and automated browse-abandoned campaigns. Additionally, it lists topics that are overhyped in email marketing like inbox placement solutions and full automation of journeys. Potential game changers that may be overlooked include interactive content, video, machine learning, and behavioral triggers.
The document discusses transforming email marketing for Magento users. It notes that email is the single most important form of customer communication and the top source of online shopping traffic. It also highlights challenges like integrating email with other channels and leveraging dynamic content. The rest of the document provides tips on leveraging segmentation, personalization, automation, and triggered emails to improve email marketing performance and increase sales. It emphasizes the importance of data, not treating all customers the same, designing for mobile, and having automated, personalized and revenue-generating email campaigns.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
1. The document analyzes Country Walkers' email marketing metrics from 2013 to 2014 and compares them to industry benchmarks to identify areas for improvement.
2. While Country Walkers' open rates have declined from 2013, their click-through rates are up due to new email templates and a more engaged subscriber base.
3. Removing inactive subscribers from their database should increase future open rates since a higher percentage of emails will go to active users.
1. Email marketing is an effective digital marketing technique for promoting products, services, and driving sales.
2. While spam emails pose a challenge, legitimate email marketing to subscribers has high returns, with some campaigns seeing response rates as high as 20-30%.
3. By segmenting subscribers into micro-groups and personalizing content for individual users, email marketers can achieve one-to-one communication at scale through techniques like behavioral targeting and migration paths between groups.
This document provides an overview of various digital marketing strategies and tools. It discusses creating a website using WordPress, conducting keyword and market research, different types of marketing including SEO, SMO, SEM, affiliate marketing and email marketing. It also covers using tools like Google Analytics to track marketing effectiveness. Social media optimization and marketing techniques for platforms like Facebook and LinkedIn are explained. The basics of SEO, both on-page and off-page optimization are summarized. Finally, search engine marketing and using platforms like Google Ads are briefly covered.
This document provides an overview of various digital marketing strategies and tools. It discusses creating a website using WordPress, conducting keyword and market research, different types of marketing including SEO, SMO, SEM, affiliate marketing and email marketing. It also covers using tools like Google Analytics to track marketing effectiveness. Social media optimization and marketing techniques for platforms like Facebook and LinkedIn are explained. The basics of SEO, both on-page and off-page optimization are summarized. Finally, search engine marketing and using platforms like Google Ads are briefly covered.
Bourbon, a marine services company, plans to become the market leader in offshore oil and gas services by 2010. It will invest 1.45 billion euros to expand its fleet to 264 vessels, including doubling the number in its offshore division. Bourbon expects revenue to grow 12% annually through this strategic plan by focusing on offshore, towage, safety, innovation, human resources, and cost control. The plan positions Bourbon to benefit from growing demand for offshore oil and gas marine services.
El documento define el medio ambiente como todo lo que rodea a un ser vivo y se enfoca en cómo afecta y condiciona la vida de las personas. Explica que la protección del medio ambiente es un deber individual y que la contaminación introduce sustancias dañinas en el ambiente. Finalmente, detalla los principales tipos de contaminación como la del agua, el aire y el suelo.
Este documento describe diferentes recursos didácticos basados en la web para el aprendizaje. Explica cómo la web puede usarse como un entorno de aprendizaje constructivista que permite a los estudiantes construir su propio conocimiento. También describe varios tipos de actividades como treasure hunts, WebQuests e itinerarios de aprendizaje que aprovechan los recursos en la web para motivar a los estudiantes y promover un aprendizaje centrado en ellos.
Este documento lista nueve fuentes principales de energía, incluyendo petróleo, carbón, energía hidroeléctrica, energía de las olas, energía geotérmica, biomasa, energía solar, energía nuclear y energía eólica. Cada fuente se describe brevemente por su origen y uso.
A short introduction into HEAT Software for tracking customer serviceTim Wilmot
A presentation on the HEAT Service and Support application from Wizard Systems to track service calls and anything customer service. Integrates with other systems, the web, email etc. Over 250 Management Reports. Built in escalation processes to track your SLAs
[Webinar] Click, Open! The Era Of New Age Email MarketingWebEngage
The document summarizes an upcoming webinar on email marketing trends in 2021. It will feature presentations from Titus Thomas of WebEngage and Keyur Dhami of WebEngage. The webinar will cover the growth of email marketing over 40 years, the impact of the pandemic, best practices for email campaigns, top trends for 2021 like personalization and automation, and examples of effective campaigns from companies like Goibibo.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
The document discusses best practices and strategies for email direct marketing (EDM). It provides information on what EDM is, how to build an EDM strategy, best practices for content, design, and delivery. Additional sections cover database quality, anti-spam techniques, campaign creation, landing page design, benefits, branding, deliverability, testing, reporting, and a checklist for an EDM strategy. The goal is to help marketers and business owners understand how to effectively use EDM to engage subscribers and drive business objectives.
Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Stra...Aggregage
This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!
Deliverability is a moving target and managing your email program while flying blind puts marketers at risk for potential failure.
ExactTarget Marketing Cloud and Return Path Email Deliverability Experts will help you navigate the email data landscape. In this session, you will explore how to use best practices built on data insights to effectively manage and execute your email programs. From sender reputation to inbox placement, discover through a client success story how email data can help you optimize your strategic plans.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Email Marketing Rules for Healthcare OrganizationsAIS Media, Inc.
This document provides an overview of email marketing best practices for healthcare professionals. It discusses how email remains an effective marketing channel, providing tips on building an email list, segmenting audiences, creating compelling content and calls to action, designing for mobile, and tracking email marketing results. Examples of email marketing statistics for the dental and healthcare industries are also presented.
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
Maike Haberkorn, Sales Executive at Mailjet, presents “Stand by Me: When to Partner up and How” and shows what it takes to make email marketing successful.
Find us at www.heroesofcrm.com
And follow us on:
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[WMD 2015] SendGrid >> Pedro Sorrentino, "Email Strategy For Starters: When, ...500 Startups
This document provides advice and best practices for email marketing strategies. It discusses how email continues to be an effective marketing channel, noting various statistics on email usage and open rates. It then outlines key aspects of an email strategy, including content, volume, frequency, different types of emails, and the importance of data and technical considerations like authentication. Specific tips are provided on segmentation, testing, and integrating email with other tools. The importance of collaboration between different teams is also highlighted.
Multichannel marketing uses multiple communication channels to engage customers. It has become important due to market shifts toward relationships and increased competition. Personalized URLs (PURLs) link direct mail and the internet by generating unique URLs for each recipient that take them to customized online content. This allows profiling, segmentation, and activation of respondents across channels to improve response rates.
This document provides an overview of best practices for email marketing. It discusses the benefits of email marketing and challenges senders may face. Some key points include:
- Email is a cost-effective communication channel but senders face tough competition and spam filters. Maintaining clean opt-in lists is important.
- Successful campaigns involve planning objectives and target audiences, growing lists through various online and offline techniques, and testing different targeting and personalization strategies.
- Elements like subject lines, creative execution, and integrating with other channels can impact open and click-through rates. Proper deployment, interaction handling, and tracking are also important.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
Similar to Email marketing for gold mine crm from wizard systems (20)
2. eMail Marketing Facts You Should Know
DMA National Client Email Report 2012
Interactive Email & Web Site Marketing
3. How Email Drives Action
& Interaction
1. Quality Target
2. Compelling Content
3. Calls To Action
Interactive Email & Web Site Marketing
4. Email: Major ISPs Starting To Use
Engagement Metrics
Important Methods Of Quality Targeting- Getting Delivered
Hard Bounce Rate Is Low
List Hygiene Is Good
Report As Spam Complaints Are Low
Not Using Purchased Lists
Not Sending To Spam Traps
Respecting Opt Outs
Sender Reputation
Interactive Email & Web Site Marketing
5. Trend: Major ISPs Starting To Use
Engagement Metrics
New – Internet Service Providers Are:
1.EVALUATING EMAIL COMMUNICATION OVER
TIME
2.HAVE RECIPIENTS CLICKED THROUGH
3.HAVE THEY REPLIED
4.APPLIES TO BOTH B2C AND B2B
MARKETING
Interactive Email & Web Site Marketing
6. Ideal Trend: Opt In &
Engagement Marketing
THE BIG FISH IN THE SMALL POND ARGUMENT
IS 2% OF 50,000 BETTER (1,000) THAN 10% OF
25,000 (2,500)
IS THE RISK LESS? SUBSTANTIALLY LESS CHANCE
OF HITTING A SPAM TRAP
IS MY LEAD HIGHER QUALITY & LONGER TERM
(CONSCIOUS DECISION TO OPT IN – CAN YOU
CAPTURE THEIR HEART AND NOT JUST THEIR
WALLET)
Interactive Email & Web Site Marketing
7. How Can I Integrate New Methods With
IntelliClick & GoldMine
Real Time Tracking To GoldMine Database
Built In SQL Queries Allow Segmentation (Data Mining Webinar)
Email Merge Code Append Allows Opt-Ins Based On Interest
Database Field Updates Allow Value Updates Based On Interest
General Opt Ins
Calls To Action
Dashboards & Reporting
Interactive Email & Web Site Marketing
8. IntelliClick
Demonstration
Interactive Email & Web Site Marketing
9. Get In Touch
Tim Wilmot
01454 316800
Tim@wizard-systems.com
www.wizard-systems.com
Interactive Email & Web Site Marketing
Editor's Notes
If you look at email as a customer acquisition channel it has a $40 ROI compared to search $22, Display Ads $19 and Mobile $10 per $1 spent. 300 billion emails going around the world each day. Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014. Compiled by Zoomerang, the data from the annual Unisfair Marketing Survey reveals that 66 percent of the 500 respondents consider lead generation to be their top marketing priority, compared to brand awareness (17 percent) and customer retention (16 percent). In addition, 40 percent cited virtual events as one of the top emerging channels for lead generation in 2010 and beyond. Half of email recipients indicated a higher likelihood to purchase from companies who send them email. – Source: Epsilon "Branding Survey" (Feb 2009) Majority of companies surveyed expect ROI from email to be higher than any other marketing channel. – Source: Datran Media, "Marketing & Media Survey" (2008) Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads – Source: Direct Marketing Association “2007 Response Rate Tends Report” (2007) Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30, search's return of $22.24, Internet display advertising's return of $19.72 and mobile's return of $10.51. - Direct Marketing Association "Power of Direct" (2011)
With email, people have opted in to show interest. With SEO, search engines have selected your content as being relevant to people’s searches You can segment your email based on customer behavior – have they purchased in the past? Do they buy “on sale”? 2 & 3 – compelling – relevant to target keywords, actionable.
Deliverability: Traditional and New Methods Are you using Email Append Services (using opt-in verification services to show that emails are still active) Are you doing regular database hygiene (getting rid of spam reports and hard bounces) Are you using purchased lists? (View STMP Relay Guidelines Are you scanning for activity in the CRM system (i.e. open or click activity in the last 6 mo. -12 mo.) Try an alternate re-engagement strategy (create list with no activity) Do they stay or do they go (i.e. has your customer engaged in other channels and had sales?)
Deliverability: Becoming more difficult with spammers. Approximately 20% of legitimate mail is not getting there. These days, we have to do more to get there. Are you scanning for activity in the CRM system (i.e. open or click activity in the last 6 mo. -12 mo.) Try an alternate re-engagement strategy (create list with no activity) Do they stay or do they go (i.e. has your customer engaged in other channels and had sales?)
Deliverability: Becoming more difficult with spammers. Approximately 20% of legitimate mail is not getting there. These days, we have to do more to get there. Are you scanning for activity in the CRM system (i.e. open or click activity in the last 6 mo. -12 mo.) Try an alternate re-engagement strategy (create list with no activity) Do they stay or do they go (i.e. has your customer engaged in other channels and had sales?)
Notes on current law: Permission / Opt-In Requirement US - No, the CAN-SPAM Act allows direct marketing email messages to be sent to anyone, without permission, until the recipient explicitly requests that they cease ("opt-out"). EU - Yes, direct marketing email messages may be sent only to subscribers who have given their prior consent ("opt-in"). Prior permission is required for business-to-consumer (B2C) communication covering all "natural persons". Exceptions: A business relationship in which contact information was obtained constitutes prior consent as long as a means to opt out was provided at the same time and continues to be provided with each such message and each message is about similar products or services by the same company. For business-to-business communication (B2B), i.e. "legal persons", EU member states are free to make "opt-out" the minimum legislation. However, national legislation of the member states can require opt-in for B2B email, too.
If you look at email as a customer acquisition channel it has a $40 ROI compared to search $22, Display Ads $19 and Mobile $10 per $1 spent. 300 billion emails going around the world each day. Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014. Compiled by Zoomerang, the data from the annual Unisfair Marketing Survey reveals that 66 percent of the 500 respondents consider lead generation to be their top marketing priority, compared to brand awareness (17 percent) and customer retention (16 percent). In addition, 40 percent cited virtual events as one of the top emerging channels for lead generation in 2010 and beyond. Half of email recipients indicated a higher likelihood to purchase from companies who send them email. – Source: Epsilon "Branding Survey" (Feb 2009) Majority of companies surveyed expect ROI from email to be higher than any other marketing channel. – Source: Datran Media, "Marketing & Media Survey" (2008) Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads – Source: Direct Marketing Association “2007 Response Rate Tends Report” (2007) Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30, search's return of $22.24, Internet display advertising's return of $19.72 and mobile's return of $10.51. - Direct Marketing Association "Power of Direct" (2011) Website and eMail received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010) For every dollar spent on email marketing in 2009, marketers can expect an estimated $43.52 ROI which is expected to reach $44.25 by the end of 2011. Source: DMA ( 2011) 45% of CMOs label email marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) Average Response Click-Through Rate: 5.9% Source: Epsilon Q4 2009 Email Trends and Benchmark (Jan 2010) The vast majority of responding companies (72%) rate email as 'excellent' or 'good' for return on investment. - Econsultancy "Email Marketing Census 2011" (2011). Only 23% of respondents report their CRM and customer data are properly integrated with their email marketing – Source: Econsultancy "Email Marketing Census 2011" (2011)
If you look at email as a customer acquisition channel it has a $40 ROI compared to search $22, Display Ads $19 and Mobile $10 per $1 spent. 300 billion emails going around the world each day. Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014. Compiled by Zoomerang, the data from the annual Unisfair Marketing Survey reveals that 66 percent of the 500 respondents consider lead generation to be their top marketing priority, compared to brand awareness (17 percent) and customer retention (16 percent). In addition, 40 percent cited virtual events as one of the top emerging channels for lead generation in 2010 and beyond. Half of email recipients indicated a higher likelihood to purchase from companies who send them email. – Source: Epsilon "Branding Survey" (Feb 2009) Majority of companies surveyed expect ROI from email to be higher than any other marketing channel. – Source: Datran Media, "Marketing & Media Survey" (2008) Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads – Source: Direct Marketing Association “2007 Response Rate Tends Report” (2007) Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30, search's return of $22.24, Internet display advertising's return of $19.72 and mobile's return of $10.51. - Direct Marketing Association "Power of Direct" (2011) Website and eMail received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010) For every dollar spent on email marketing in 2009, marketers can expect an estimated $43.52 ROI which is expected to reach $44.25 by the end of 2011. Source: DMA ( 2011) 45% of CMOs label email marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) Average Response Click-Through Rate: 5.9% Source: Epsilon Q4 2009 Email Trends and Benchmark (Jan 2010) The vast majority of responding companies (72%) rate email as 'excellent' or 'good' for return on investment. - Econsultancy "Email Marketing Census 2011" (2011). Only 23% of respondents report their CRM and customer data are properly integrated with their email marketing – Source: Econsultancy "Email Marketing Census 2011" (2011)
To illustrate how IntelliClick can help you leverage your GoldMine database to gather business intelligence, lets take a look at an overview of what this tool can do. PROMOTE Being able to have a process that starts and finishes all with your CRM system such as GoldMine gives you complete control over the process. Different messages can be tested against different segments of your database easily. As your audience reacts, the process of gathering key business intelligence begins. TRACK The Intelliclick tool will handoff results instantly to your database providing a permanent record of the interests and behavior shown by those who respond to your campaign. This information is now at the fingertips of your sales reps to use when talking to your prospects. Knowing which campaigns were of interest and when and how often recipients reviewed your messages further helps the sales person know how recent interest has been show and in what areas. To leverage drip marketing and other capabilities within GoldMine, Intelliclick allows any field in your database to have a value set that can then be used to filter or trigger future actions. RESPOND Automating the fulfillment of a literature request or signing up for an event is one way to increase the likelihood of getting response. Often recipients are asked to fill forms with information already in your database and are annoyed by the time involved with this. Using one button call to action hyperlinks increases response and can efficiently kick start the sales process. PRIORITIZE Knowing the initial response to a campaign is helpful but what if you could go beyond the first click and monitor everything that your prospect is looking at on your web site. Imagine how much more business intelligence this would provide to prioritize who has the greatest interest and focus your sales team on those opportunities. ALERT Having this information tracked is valuable but there are times when getting sales engaged in the campaign can be valuable. Messaging by email, text or by scheduling a call is a way IntelliClick can instantly alert sales or other designated individuals so they can take timely action. Some organizations using this capability like the ability to dynamically alert those assigned to the account so that the right person is able to take the follow action. MEASURE Finally as all this information is being gathered, it is important that we make sense of it by measuring what is working. Reports like the ones I showed earlier make this real time access to information possible.