Triggered and transactional emails that are sent in response to user actions and online behaviors get significantly higher engagement rates than regular newsletters according to several reports and surveys. Personalized messages sent after relevant on-site searches, purchases, or other transactions have open rates that are 200% higher and click-through rates that are 50% higher. Behaviorally targeted trigger email campaigns also see 30% higher open rates, click-through rates, and conversion rates compared to regular broadcast emails. Additionally, transactional emails that facilitate, complete or confirm commercial transactions are among the most effective types of emails in terms of engagement.

1. Your users take action
"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports

2. Your web presence has
never been so busy
"[eCommerce] is no longer about your website, but about social networks."
Source: The Effect of Social Networks and the Mobile Web on Website Traffic
- WebTrends/Adregate Markets Report, 2011

3. So many
followers

4. So little time

5. You need machines
“60% of marketers plan to increase their email marketing budget in 2012."
Source: 2012 Marketing Trends
- StrongMail Survey

6. The machines
take your content

7. And make it work
for everybody
"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“
Source: “7 Email Marketing Trends You Cannot Ignore”
- Marianne Cellucci, Net Atlantic, 2011

8. Their own
special
message
"69% of marketers report delivering highly relevant content is a top objective for their organizations."
Source: 2012 Email Marketing Benchmark Report
- MarketingSherpa

9. Sent when it
matters most

10. After the
transaction
"'Thank you„ is perhaps the most effective word marketers can put in a subject line."
Source: Subject Lines Matter: 4 Rules of Thumb that Work
Inbox Marketer

11. It's more personal

12. And people
respond
“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates
and three times the conversion rates of broadcast email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting”
- JupiterResearch

13. You can reach
out more often

14. Relationships
are stronger
"48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative."
Source: 2012 Marketing Trends
- StrongMail Survey

15. When there's
communication

16. Customers want
to hear from you
"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports

17. Transactional
messages are the key
“A Transactional Email facilitates, completes or confirms a commercial
transaction that a recipient agreed to enter into with the sender.”
- CAN-Spam Definition of Transactional Email

18. Use it for
customer service

19. Use it for
product updates

20. Use it for event
announcements

21. Use it to say
Thanks!
"Highly relevant, desired and expected messages offer the highest open and click-through
rates of any type of email."
Source: Put the Action in Transactional Email
- StrongMail White Paper

22. It's immediate

23. It's effective
"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and
measure one-to-one email communications with your audience.“
Source: “7 Email Marketing Trends You Cannot Ignore”
- Marianne Cellucci, Net Atlantic, 2011

24. It's informative

25. It's valued
“The average online retailer could generate $500,000 annually by improving
the delivery and cross-selling abilities of transactional email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting”
- JupiterResearch

26. And it's engaging

27. Thank You! Net Atlantic, Inc.
978-219-1900
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