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LEVERAGING THE POWER OF  EMAIL  TO GROW YOUR BUSINESS The in-depth analysis of newsletters and the science of developing highly targeted campaigns. By Jason Boehle www.austininbox.com
OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY NEWSLETTERS? ROI!
DMA: ROI IS  $50  FOR EVERY  $1  SPENT! ,[object Object],[object Object],[object Object]
 
WHY NEWSLETTERS EXPANDED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO I GET INTO EMAIL MARKETING? Where Do I Start? What do I Market?
HOW TO:  8  STEP PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LIST BUILDING 101 ,[object Object],[object Object],[object Object]
ONLINE  METHODS OF LIST BUILDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OFFLINE  METHODS OF LIST BUILDING ,[object Object],[object Object],[object Object]
Myths  of Email Marketing Busting Theories and Fabrications within the Email Marketing Industry!
MYTH #1 “ Clicking the unsubscribe button verifies my email to spammers”
MYTH #2 “ Tweaking content is the best way to improve deliverability”
MYTH #3 “ The better my CTR the more money I will make”
LEGALITIES OF EMAIL MARKETING While  Email Marketing  is a highly effective marketing strategy, there are some  rules  and  laws  in place that you must follow to be compliant. ,[object Object],[object Object],[object Object]
WHAT IS THE CAN-SPAM ACT? ,[object Object],[object Object],[object Object]
HOW TO STAY CAN-SPAM COMPLIANT ,[object Object],[object Object],[object Object],[object Object]
BEST PRACTICES ,[object Object],[object Object],[object Object]
AVOID LIKE THE PLAGUE! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics :  The Science of Stat Tracking
MOST IMPORTANT  STATS  TO TRACK ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Statistics  for Dale Carnegie Training of Austin Date Sent Email Name Sent Bounces Spam Reports Opt-Outs Opens CTR 11/3/2008 HIP last minute 2556 4.1% (105) 0 0.3% (8) 16.2% (397) 7.3% (29) 10/27/2008 Cold Calling 11/08 2436 4.2% (103) 0 0.2% (6) 16.0% (374) 2.9% (11) 10/27/2008 Coaching for High Performance-Temple 990 4.9% (49) 2 0.6% (6) 16.5% (155) 2.6% (4) 10/14/2008 HIP08 3414 7.3% (248) 1 0.4% (13) 17.5% (555) 7.2% (40) 10/13/2008 Copy of Effective Sales Leadership 3227 6.2% (201) 3 0.3% (10) 17.7% (537) 1.1% (6)
1/3 RD  OPENS IN 1 ST  HOUR
TIPS TO INCREASE  ROI  AND  TRAFFIC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email 2.0:  The Future of Email
SOCIAL NETWORKS  AND  RSS  OFFER ALTERNATIVES TO EMAIL ,[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKS ARE  NOT  REPLACING EMAIL ANYTIME SOON ,[object Object],[object Object],[object Object],[object Object]
 
CONTACT INFO: Email:  [email_address] Phone: 512-383-5684 Website:  www.austininbox.com Twitter: @jboehle FB and Linkedin: Jason Boehle Blog:  www.inboxtruth.com Thank  You!

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Leveraging the Power of Email to Grow your Business

  • 1. LEVERAGING THE POWER OF EMAIL TO GROW YOUR BUSINESS The in-depth analysis of newsletters and the science of developing highly targeted campaigns. By Jason Boehle www.austininbox.com
  • 2.
  • 4.
  • 5.  
  • 6.
  • 7. HOW DO I GET INTO EMAIL MARKETING? Where Do I Start? What do I Market?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Myths of Email Marketing Busting Theories and Fabrications within the Email Marketing Industry!
  • 13. MYTH #1 “ Clicking the unsubscribe button verifies my email to spammers”
  • 14. MYTH #2 “ Tweaking content is the best way to improve deliverability”
  • 15. MYTH #3 “ The better my CTR the more money I will make”
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Analytics : The Science of Stat Tracking
  • 22.
  • 23. Email Statistics for Dale Carnegie Training of Austin Date Sent Email Name Sent Bounces Spam Reports Opt-Outs Opens CTR 11/3/2008 HIP last minute 2556 4.1% (105) 0 0.3% (8) 16.2% (397) 7.3% (29) 10/27/2008 Cold Calling 11/08 2436 4.2% (103) 0 0.2% (6) 16.0% (374) 2.9% (11) 10/27/2008 Coaching for High Performance-Temple 990 4.9% (49) 2 0.6% (6) 16.5% (155) 2.6% (4) 10/14/2008 HIP08 3414 7.3% (248) 1 0.4% (13) 17.5% (555) 7.2% (40) 10/13/2008 Copy of Effective Sales Leadership 3227 6.2% (201) 3 0.3% (10) 17.7% (537) 1.1% (6)
  • 24. 1/3 RD OPENS IN 1 ST HOUR
  • 25.
  • 26. Email 2.0: The Future of Email
  • 27.
  • 28.
  • 29.  
  • 30. CONTACT INFO: Email: [email_address] Phone: 512-383-5684 Website: www.austininbox.com Twitter: @jboehle FB and Linkedin: Jason Boehle Blog: www.inboxtruth.com Thank You!