The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
96% of Email Campaigns Fail - Don't Let Yours Be One of ThemReturn Path
No channel can match email's ROI, and yet email marketers routinely leave money on the table by failing to fully optimize their campaigns.
Guest Speaker, Forrester Research's Shar VanBoskirk and Return Path's Scott Roth will present the state of email marketing today and outline the common failures that prevent the majority of email marketing efforts from delivering their full potential. Gilt City’s Director of CRM and Email Marketing James DeStefano will discuss how multi-dimensional email data helped his company develop and optimize a highly innovative email program to build and grow a popular consumer brand.
From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees the tools they need to begin optimizing their campaigns and benchmarking their programs to drive better customer relationships, greater response, and increased revenue.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
96% of Email Campaigns Fail - Don't Let Yours Be One of ThemReturn Path
No channel can match email's ROI, and yet email marketers routinely leave money on the table by failing to fully optimize their campaigns.
Guest Speaker, Forrester Research's Shar VanBoskirk and Return Path's Scott Roth will present the state of email marketing today and outline the common failures that prevent the majority of email marketing efforts from delivering their full potential. Gilt City’s Director of CRM and Email Marketing James DeStefano will discuss how multi-dimensional email data helped his company develop and optimize a highly innovative email program to build and grow a popular consumer brand.
From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees the tools they need to begin optimizing their campaigns and benchmarking their programs to drive better customer relationships, greater response, and increased revenue.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
10 email ideas retailers can use to boost results and drive revenueAdestra
Retail is a very competitive industry and savvy marketers know that email can generate excellent ROI if paired with a great strategy. We want to help you build a successful strategy so we’re sharing 10 ideas to help you add value and impress your customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
This session is full of examples and tips, so you’re bound to find at least one inspiring idea to implement in your company straight away. You can listen to the recording here: adestra.com/resources/webinars/#archive
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
10 email ideas retailers can use to boost results and drive revenueAdestra
Retail is a very competitive industry and savvy marketers know that email can generate excellent ROI if paired with a great strategy. We want to help you build a successful strategy so we’re sharing 10 ideas to help you add value and impress your customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
This session is full of examples and tips, so you’re bound to find at least one inspiring idea to implement in your company straight away. You can listen to the recording here: adestra.com/resources/webinars/#archive
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
“The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts.
The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.
These slides are from the DMA's Power of Print event that took place on 7th March 2012.
Sponsored by Antalis McNaughton.
To see upcoming events from the Direct Marketing Association please visit http://www.dma.org.uk/event-listing
As your outsourced accounting team we’ll provide you with management of your organizations finance, accounting, bookkeeping, payroll, and advisory services needs.
Through our cloud-based tools, we can deliver a comprehensive, fully integrated financial management and accounting system that can meet the needs of your evolving business today and tomorrow.
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing StrategyNorthAmericanMedia
Direct mail is a powerful marketing tool that can help e-commerce businesses reach new customers, boost sales, and build brand awareness. In this article, we have outlined reasons why e-commerce businesses should add direct mail to their marketing strategy.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Global B2B Contacts catalyzes and converts an inquiry into solid business for your company. We help to understand the market dynamics and create a better business strategy to steer growth for your company.We provide a complete solution to execute your strategic planning and execution needs to create a unique brand and put your company on a perpetual growth run.
www.globalb2bcontacts.com
info@globalb2bcontacts.com
https://globalb2bcontacts.com/email-listing-services.html
While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
New Year, New You! How to make your email marketing successful in 2017Adestra
Whether December brings the end of your marketing plan for the year or just the end of another quarter, chances are that your goals will centre around the same themes in 2017: lead generation, prospect acquisition and nurturing, etc.
As most B2B marketers know, email marketing is a key tool in supporting those goals month after month, but with more pressure from higher up, it’s time you made it work harder for you! As you plan for 2017, we’re bringing you tips and advice on:
How to use content to your advantage
What to automate and what to send ad-hoc
Tips from to steal from B2C
How to use reports and analytics to guide your strategy
Obtaining more from your database – re-targeting, segmentation and first-person marketing
…and much more!
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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2. Agenda
8.30am Registration and breakfast
9.00am Welcome
James Bunting, Managing Director, Communicator Corp
9.10am Research findings
Anthony Wilkey, Strategic Client Director, Emailvision
9.40am Top 5 ways to allocate your 2013 email marketing budget
Dela Quist, Chief Executive Officer, Alchemy Worx
10.10am Lucky Voice case study: How email marketing drives brilliant
ROI as part of the marketing mix
Dan Pilkington, Head of Marketing, Lucky Voice
10.30am Panel discussion
10.55am Closing remarks
James Bunting, Managing Director, Communicator Corp
6. Agenda
• Overview
• Key Findings
• Themes and Trends
• B2C vs. B2B
• Outlook – The Future
7. Overview
• How email marketing has evolved in 2012
• Published annually for the past 6 years
• Complements the National Email
Benchmarking Report
• Over 230 client side marketers
• Around 60 questions
• B2C and B2B
• A rare, unbiased opportunity to recognise and
assess trends
8. Key Findings
• Email marketing remains critical component
• ROI remains strong
• Positive trends across other metrics
• Budget allocation growing
• Value vs. Investment gap still significant
• Execution capability evolving
• More focus on contact strategy
9. Themes and Trends
• Growing education and understanding
• Importance of data
• Wider applications of email
• More attention given to challenges
• Continued recognition of value of email
12. Education and Understanding
Marketers draw on far more sources of insight and
advice than in 2011.
Top 3 Overall
• Industry Email Newsletters (+32%)
• Blogs (+13%)
• Webinars (+30%)
Biggest Increase
• Trade Shows (+127%)
3 Declined in Popularity
• Entirely self-taught (-50%)
• Industry Online Discussions (-10%)
• Social Networks (-21%)
More customised and advanced requirements
13. Importance of Data
On average how many different customer segments does your
business use to segment your mailings?
14. Importance of Data
Which from the following are the most effective methods to acquire
new email addresses?
15. Importance of Data
What is the maximum number of times you contact an address on
your list in one month?
16. Wider Applications of Email
What is the purpose of your email marketing programmes?
Which business goals does it help you to achieve?
17. Wider Applications of Email
What type of email message helps you to achieve your business
goals?
18. Wider Applications of Email
Email when integrated with which of the following marketing tactics
delivers the best ROI?
20. Recognition of Email Value
How important is email marketing within your business strategically?
21. Recognition of Email Value
How much is the approximate return you get back for every pound
spent on email marketing?
22. Recognition of Email Value
What does email contribute overall to the business as percentage
of DIGITAL business revenue?
23. Recognition of Email Value
What does email contribute overall to the business as percentage
of TOTAL business revenue?
24. Themes and Trends Summary
• Greater overall competence and maturity
amongst email marketers
• Higher expectations
• Need for ever more sophisticated, integrated
solutions and partners
25. B2C vs. B2B Highlights
• B2C email marketers put at least as much
emphasis on engagement and retention as
their B2B counterparts
• B2C organisations place less-than-average
emphasis on building brand awareness
• Email marketing is even more important to
online B2B sales than to online B2C revenue
• B2C marketers feel confident about their
abilities, however B2B marketers are more
divided in terms of levels of competence
• B2B organisations perceive far more ROI
potential in email/mobile marketing integration
26. Outlook – The Future
• Mobile
Use of Responsive Design
• Measurement
Refined definition of engagement
Progression towards high value metrics
Focus on negatives
Emphasis on testing
• Personalisation
Real Time
Cross-Channel
Data Driven
• B2B
Narrows the Gap
27. Top 5 ways to allocate your
2013 email marketing budget
Dela Quist, Chief Executive Officer,
Alchemy Worx
28. Top 5 ways to allocate your 2013 email marketing budget
Dela Quist: CEO Alchemy Worx
dela@alchemyworx.com
@DelaQuist
43. Top 5 ways to allocate your 2013 email
marketing budget
Database Size
Email should be the
primary means by which
Order of Importance
Send Frequency
someone you already
know, visits your site or
interacts with your brand Offer & Creative
online.
Data
Segmentation
Subject Lines
44. Thank You & Stay in touch
alchemyworx.com/delaquist_ebook
dela@alchemyworx.com
@delaquist
uk.linkedin.com/in/delaquist
www alchemyworx.com
@alchemyworx
linkedin.com/company/alchemy-worx
49. Who the hell are Lucky Voice?
- The UK’s leading karaoke brand!
- Eight karaoke bars across the UK, with two in London
- Private karaoke rooms for up to 15 people
- Online karaoke streaming service of over 8,000 songs
- Subscription model for unlimited singing – the Spotify of karaoke!
- Provider of karaoke hardware and software to other venues and events
56. Why is email still so important?
We know that at least...
30% of our customers
engaged with a marketing email last year
57. Why is email still so important?
- Traffic from mobile up 70% year on year
- Means we’ve seen open rates increase at our
peak time for online singing – Saturday night!
- Traffic from email up 80% as a result
58. Our objectives with email are varied
- Revenue generation in the bars
- Cross sell of our online subscription
- Engagement with our online service
- Retention and the need to be front of mind to bars customers
- Acquisition of new customers from email lists
- Generation of social media content for PR / awareness
59. ROI!
- £20.50 for every £1 spent!
- The most profitable channel other than SEO!
- Shared in a weekly report with the business
- Investing more in email in 2013 than ever before:
Data feeds
Automation
60. Trigger campaigns are becoming more important...
- Confirmation email drives direct online sign ups
- ‘Welcome’ email drives important first engagement and bookings
60% open rate, almost 400 bookings
- Confirmation email from Robbie Williams acquisition campaign
67% open rate
61. Understand how it works with other channels...
- We know that email doesn’t simply work in isolation
- It works with other channels to instigate or seal bookings
- This is why the ‘Welcome’ email is so important
62. Understand how it works with other channels...
-Work with social channels
- Encourage sign ups via Facebook app
- Trigger Welcome email
63. More frequent? Too frequent?
- We’ve increased our frequency to once a week for our active group
- Increased segmentation vital – looking at venue, offers used, songs sung
- Traffic from email up 100% year on year in January – engagement up to 9
minutes on site from 6 minutes year on year
- At Christmas, we were too aggressive – too many conflicting offers
confused customers – open rates slipping from 17% to 10%
64. Acquisition of email address a crucial part of our plans...
- Increased discount for people signing up – 92% increase in sign ups
- Online competitions and partnerships – Robbie fans single launch gained
us 7,000 new email addresses
- Collaborative playlists for data capture
- Photo gallery of their night at the bar – data capture to gain access
65. More segmentation!
- Follow up emails to offers and promotions not booked on first open
- Trigger emails based on events – Quiz Night
- Triggers based on artists clicked on
- Follow up to specific competitions and promotions
66. For 2013...
- Even better, more complex segmentation for increased engagement!
- Data integration with Campaign Commander to set up more trigger
campaigns – timely and relevant
- Complete customer lifecycle communications
- More testing on frequency and send times
- More testing generally!
69. Data protection 2013
Half day conference: Friday 8 February
Find out how you can safeguard your business from the proposed EU
data reforms
Speakers include:
Christopher Graham, Information Commissioner
Dave Coplin, Chief Envisaging Officer, Microsoft
Caroline Roberts, Director of Public Affairs, DMA
Mathilde Fiquet, EU Legal Affairs Adviser, Fedma
Please visit the registation desk to book and for more information. Or
email eleanor.hibberd@dma.org.uk