Maike Haberkorn, Sales Executive at Mailjet, presents “Stand by Me: When to Partner up and How” and shows what it takes to make email marketing successful. Find us at www.heroesofcrm.com And follow us on: YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA Facebook: https://www.facebook.com/heroesofcrm/ Twitter: https://twitter.com/heroesofcrm Instagram: @heroesofcrm

1. Stand By Me:
When To Partner
Up And How
To Do It Right

2. Who is Mailjet?

3. 3
Email Has Become A Challenging Landscape
LEGITIMATE EMAILS ARE FILTERED OUT
Over 20% of legitimate emails don’t
even reach the inbox5.
SPAM EMAIL VOLUME IS RISING
Over 60% of all emails sent are spam
emails4. This leads to many legitimate
emails being ignored.
RISING EMAIL VOLUMES
120+ emails sent and received
on average per day1.
EMAIL TEAMS ARE LESS EFFICIENT
Poor Collaboration is among Marketing Team’s top 3
challenges today3.
EMAIL CREATION IS COMPLEX
80% of users spend most of their time on
email design2. More personalisation is
needed to engage customers.
Sources: (1) Number of business emails sent/received per day - Radicati
report 2015-2019, (2) Mailjet study (3) State of Email Teams - Mailjet 2018,
(4) Statista 2017, (5) Return Path study.

4. Mailjet’s
Mailjet continues to expand
its global presence
Offices in 9 countries
Service and support in 4 languages
(english, german, french, spanish)
Clients in 150 countries
Global
Footprint
London
Paris
AmsterdamToronto
New-York
Sofia
Düsseldorf
Ho-Chi-Minh
Barcelona
HQ
Subsidiary
Mailjet Office

5. 5
Who is Mailjet?
EVERYTHING YOU NEED
FROM EMAIL FOR
EVERYONE IN YOUR
COMPANY
MARKETING EMAIL
CRM, CMO, Marketers
TRANSACTIONAL EMAIL & SMS
Developers, CTO

6. Mailjet Offers Everything Email
CREATE
Intuitive Email Builder
Extensive Template
Library
Multi-User Editing
Personalization
Advanced User
Permissions
OPTIMIZE
Real-time
Email Statistics
Advanced Reporting
Troubleshooting
& Monitoring
Connect to 80+
Integrations
SEND
Powerful APIs
& SMTP Relay
Rapid Sending Speed
(15M emails/hour)
Unlimited Contacts
Email Automation
Segmentation
TOOLS FOR TEAM PRODUCTIVITY AT EVERY STEP
DELIVER
Increased Inbox Success
Worldwide Deliverability
Dedicated IPs
IP Warm-up Plans
Deliverability Support
6

7. 7
Mailjet is ISO 27001 Certified & GDPR Compliant
Data protection and privacy is at the heart of Mailjet
MAILJET IS THE FIRST
COMPANY IN THE WORLD
have obtained the AFAQ certification
from AFNOR Certification, guaranteeing
that Mailjet respects the main
principles of GDPRMAILJET IS THE ONLY PURE PLAYER
email service provider to have
obtained ISO 27001.
MAILJET IS CERTIFIED ISO 27001
by BSI as of December 2017.
Certificate #IS 669288.

8. 8
One Infrastructure, Accessed The Way You Want
Your own System & Integrations
CONNECTING YOUR SYSTEM2
Bulk Sending • Advanced Personalization • Webhooks
15M EMAILS/HOUR REAL TIME STATISTICS
EMAIL CREATION
& CONTACTS
OPTIMIZED SENDING
& DELIVERY
DELIVERABILITY &
CONSULTING SERVICES
HAPPY AUDIENCE!
MAILJET’S USER INTERFACE1
Mailjet’s Front-end Drag-
and-Drop Email Builder
Mailjet’s APIs / SMTP RELAY
Customer Success Managers • Dedicated IPs • Warm-up Plan • Reputation
Monitoring

9. 9
Over 100K Teams Trust Mailjet
The world’s largest brands, across diverse verticals, are powered by Mailjet

10. Customer
Communication:
Inhouse or 3rd
party solutions?

11. 11
To Be Able to Do Effective Customer Communication Via
Email You Need:
Contact Management
Manage large contacts lists
and segment them based on
properties and behavior.
01
Marketing Campaigns
Send and schedule
marketing campaigns,
including A/B tests.
02
Email Content
Manage email content in
HTML or MJML.
03
Real-time Statistics
Dive into performance with
detailed statistics: Email
Opens, Clicks, Bounce, Spam,
Blocks, Unsubscribe.
04

12. 12
Contact Management: Inhouse vs 3rd Party CRM systems -
Our Experiences
Mailjet builded an internal CRM system, named HQ
to track clients and organize customer
communication like triggered emails.
Even though it is still in use on a daily basis, we saw
quite a lot of limitation.
So we decided to also integrate SugarCRM as
external solution end of 2016.

13. 13
The Problem: How To Do Set Up A Proper Integration?
The more 3rd party integrations you use the
complicated it get.
When you try to connect two or more 3rd party
solutions it quickly becomes quite tricky.
Crucial questions:
1. Is there a direct integration or do you need
another app like Zapier?
2. Can you do the integration alone or do you
need additional help?

14. 14
Two Ways of Sending: SMTP Relay & API
SMTP Relay
Easily route email from your own
application via your ESP of choice.
Ideal for senders with existing email
infrastructure.
API
Straight-forward API to send/deliver
massive email volumes immediately.
Advanced message customization,
monitoring and troubleshooting.

15. SUCCESS FROM THE VERY START
15
Can The Partner Accomplished Your Need?
ONBOARDING &
IMPLEMENTATION
02
PRE-AUDIT &
ANALYSIS
01
DEDICATED
ACCOUNT
MANAGEMENT
03
TRAINING
04
Before you start, consult with the 3rd party
application to identify if they understand
your needs and that they can accomplish
exactly what you need.

16. 16
Success from Start to Finish
ONBOARDING &
IMPLEMENTATION
02
PRE-AUDIT &
ANALYSIS
01
DEDICATED
ACCOUNT
MANAGEMENT
03
TRAINING
04
Kickoff Meeting
Technical Configuration
IP Warm-Up Period
Regular Check-in
START YOUR STRATEGY WITH SPEED AND EASE

17. 17
How Does The Integration Process Look Like?
ONBOARDING &
IMPLEMENTATION
02
PRE-AUDIT &
ANALYSIS
01
DEDICATED
ACCOUNT
MANAGEMENT
03
TRAINING
04
Week 1 Week 2 Week 3 Week 4
01
02
04
03
Kick off call
Integration & configuration
IP warm up start & follow up
End of onboarding
Sample Project Plan
Our Experts will ensure that you’re doing your sending properly and with the right timing in order to reach the inbox.
START YOUR STRATEGY WITH SPEED AND EASE

18. DEDICATED CONSULTANTS TO MAKE SURE YOU HAVE THE BEST EMAIL PRACTICES AND RESULTS
18
How Intensive Should The Partnership Be?
ONBOARDING &
IMPLEMENTATION
02
PRE-AUDIT &
ANALYSIS
01
DEDICATED
ACCOUNT
MANAGEMENT
03
TRAINING
04
API Consulting
Statistics Analysis
Blacklist Alerts
Deliverability Coaching & Alerting
Regular Account Monitoring
Spam Trap Monitoring
DEDICATED
CUSTOMER
SUCCESS
MANAGER

19. 19
Does Your Team Needs Extra Training?
ONBOARDING &
IMPLEMENTATION
02
PRE-AUDIT &
ANALYSIS
01
DEDICATED
ACCOUNT
MANAGEMENT
03
TRAINING
04
Fundamentals of Email Deliverability
Mastering Marketing Emails in Mailjet
Email Design Essentials
Unlocking Productivity for Teams
OPERATIONS • ½ day CONTENT MARKETERS, DESIGNERS • ½ day
OPERATIONS • ½ day MANAGERS & OPERATIONS • 2h
INCREASE SKILLS AND MASTER EMAILING

20. Being Your Partner
In Crime:
Use Cases

21. 21
Mailjet & 1und1 IONIS
1&1 IONOS partners with Mailjet White Label to send
emails for millions of customers
Industry: Cloud Computing
Activity: 1&1 IONOS is the leading European
provider of cloud infrastructure, cloud services
and hosting, offering everything small
businesses need to succeed in the cloud.
Headquarters: Montabaur, Germany
Website
www.ionos.com/
www.ionos.co.uk

22. 22
Mailjet & La Tribune
How La Tribune, one of France’s largest newspapers,
uses Mailjet to send millions of emails about the
latest news in France.

23. 23
Mailjet & Product Hunt
How Product Hunt Uses Mailjet to Send Millions of
Emails Everyday
Industry: SaaS
Activity: Product Hunt is a curation of the best
new products, everyday. Discover the latest
mobile apps, websites, and technology
products that everyone’s talking about.
Headquarters: San Francisco, CA
Website
www.producthunt.com

24. Maike Haberkorn
Sales Executive DACH
Phone
+49 (0)151 67706880
Email
mhaberkorn@mailjet.com