PodCamp Toronto Presentation (Mark Evans)

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A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

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PodCamp Toronto Presentation (Mark Evans)

  1. 1. How and Why To Tell Great Stories<br />Presented by: Mark Evans<br />
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  3. 3. Good Stories Are More Important Than Ever<br />
  4. 4. Lots of noise<br />Time-strapped consumers<br /> Fragmented blogosphere <br />Fewer traditional media sources<br />
  5. 5. We Can All Be Great Story Tellers<br />
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  9. 9. Steve Jobs: Master Storyteller<br />
  10. 10. So, What’s Good Story?<br />
  11. 11. A Good Story<br />Interesting<br />Educational<br />Engaging<br />Entertaining<br />Informative<br />Authentic<br />
  12. 12. Think About the Audience<br />
  13. 13. Where Do Stories Happen?<br />
  14. 14. Everywhere!<br />Videos<br />Investor/Partner Pitches<br />Sales Calls<br />Presentations<br />Media/Blogger Pitches<br />Web Site<br />Brochures<br />Social Media<br />Blogs<br />
  15. 15. Page<br />Page<br />Who You Are<br />Why Anyone Would Care<br />
  16. 16. “Representing a company or organization on the Internet is one of a Web site&apos;s most important jobs. Effectively explaining the company&apos;s purpose and what it stands for provides essential support for all other website goals.”<br />- Jakob Nielsen<br />
  17. 17. The Good<br />
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  19. 19. The Bad<br />
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  22. 22. The Good<br />
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  24. 24. The Bad<br />
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  27. 27. About Us Exercise<br />Pick a Partner<br />In three minutes, discover and craft their “story”<br />Tips: Make it interesting, fun, provide some sizzle<br />
  28. 28. Every post is an opportunity to tell a good story that entertains, informs, educations or engages<br />
  29. 29. A Good Blog Post<br />Interesting<br />Educational<br />Engaging<br />Entertaining<br />Informative<br />Authentic<br />Catchy Headline<br />Links to Other Sources<br />
  30. 30. Your tweets and updates are small slices of an ongoing “story” that reflect who you are and what you think<br />
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  33. 33. Tell A<br />Story<br />
  34. 34. The Big Story Exercise<br />Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows.<br />Task: Create a “pitch” for the media and bloggers that tells a big story.<br />
  35. 35. Feedback<br />http://spkr8.com/t/1969<br />
  36. 36. Mark Evans<br />ME Consulting: www.markevans.ca<br />Phone: 416-669-7028<br />Twitter: @markevans<br />Blogs: markevanstech.com, twitterrati.com<br />Contact Info <br />

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