The document provides guidelines on email etiquette, emphasizing the importance of professionalism in tone, content, and format. It recommends using clear subject lines, concise messaging, and appropriate salutations while avoiding informal language and inappropriate email addresses. Additionally, it highlights the significance of readability on mobile devices and the need to think carefully before using 'reply all'.

1. Lets Talk
Email
Etiquette

2. Plenty of professionals
still don’t know how to use
email appropriately
People send and receive
many messages a day

3. Many end up making
embarrassing mistakes
These mistakes could be
detrimental in a
professional interaction

4. No Capital letters – this is
shouting

5. You can easily miss a spelling
error while typing out an email
on your smartphone

6. You may come off as too
casual or unprofessional in
tone or content

7. Subject Line
Include a clear, direct subject
line
People often decide to open
an email based on the subject
line

8. Subject Line
Write a subject that lets
readers know, you are
addressing their concerns or
business issues

9. Smartphone usage

10. Smartphone usage
Smartphone usage is sky
rocketing
According to latest statistics
65% of emails are now
opened on a mobile device

11. Fonts
Avoid tiny fonts. 14 for body
text and 22 for headlines
People turn down the
brightness level on mobile
device to conserve battery

12. Fonts
So, a strong contrast of
colours is recommended
Dark text on a light
background. Avoid coloured
fonts in professional situations.

13. Content - concise
Be as concise as possible
in content
Screen real estate is very
valuable on mobile

14. Content - concise
So focus on the essentials
Keep the message clear,
simple and concise
Use, a single clear call to
action

15. Content - concise
Multiple calls to action
make things complicated
Remember, the content
should be concise

16. Content - concise
Tell your readers what you
want them to do
Make it really clear & easy
for them to do so

17. Email address-
professional
Always have an email
address that conveys your
name so that the recipient
knows exactly who’s sending
the email

18. Email address-
professional
Never use email addresses
that are not appropriate for
use in workplace such as
babygirl, partyboy, cooldude

19. Reply All – Think twice
Refrain from hitting
“reply all” unless you
really think everyone on
the list needs to receive
the email

20. Salutations-professional
Don't use laid back
colloquial expressions like,
“hey you guys, “yo”

21. Salutations-Professional
Hey is an informal salutation and
should not be used in the
workplace. Yo is also no
Hi or Hello is fine. No shortening
of anyone’s name