Cara McDonald and Sarah Norden of the Copywriting team at DEG Digital will give a presentation called "Get it Write." We're excited to hear their tips and best practices gained from working on top brands such as Timberland, Lee Jeans, Three Dog Bakery, The Salvation Army and more!
Email marketing is the best way to improve customer retention, increase brand awareness, generate sales and nurture new prospects.
Learn where to place your email opt-in form, email best practices and how to measure the success of your email marketing campaigns.
This document summarizes a one-day workshop on business writing skills. Participants will learn how to plan, write, and revise business messages effectively by considering audience, purpose, context and culture. They will learn how to communicate better through good writing style and tone. Key topics include writing emails, memos, and other documents strategically and correctly, using email effectively to get results, and various writing and formatting techniques to engage readers. The workshop is aimed at improving business writing skills for anyone who writes on the job.
How to write email courses: Microconf 2015 Jacob Funnell
This document provides tips for writing effective email courses. It recommends picking a narrow topic that can be thoroughly covered in a few emails. It suggests making each email solve a problem or make the reader a better person. It also advises being personal by sharing struggles, being confident in the content, and reassuring readers of their abilities. The document analyzes examples of successful email courses and concludes with three main principles: pick a small topic, make each email improve the user, and have a supportive, personal and confident tone.
This document provides guidance on writing polite request emails. It outlines different phrases to use such as "please", "could/would", and "would you mind" followed by examples of how to structure sentences with each. Additional tips include keeping emails brief with 2 paragraphs of 3-4 sentences each, including only essential details, and thanking the recipient in a pre-closing statement for their time or interest. Numerical lists and conjunctions can help make a second request. Overall, the document focuses on using polite language to make requests in a professional email.
This document discusses the importance of business emails and provides tips for effective email writing. It notes that professionals now spend around 2.5-3 hours per day on email. Well-written emails are important for first impressions, maintaining relationships, and conveying information professionally. The document outlines common email mistakes and challenges non-native speakers may face. It then describes what can be learned in an email writing course, including email etiquette, templates, grammar, and developing confidence and skills. The course contents include introduction to business email writing, grammar, different email types, and case studies. The document concludes with tips for delivering bad news over email in a considerate manner.
This document provides tips for writing professional emails, including starting with a salutation when addressing the recipient, writing in short paragraphs that focus on one topic or idea per paragraph, and ending the email with an appropriate sign off like "Best regards" along with your name. It emphasizes keeping emails easy to read by using correct capitalization and formatting and avoiding all-caps text. As an example, it compares two job application emails - one that is poorly formatted and lacks professionalism, while the other follows best practices for email etiquette.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
This is a short presentation about writing a business email. It is intended for those who are new to business writing. Easy to remember tips for writing a proficient email.
Email marketing is the best way to improve customer retention, increase brand awareness, generate sales and nurture new prospects.
Learn where to place your email opt-in form, email best practices and how to measure the success of your email marketing campaigns.
This document summarizes a one-day workshop on business writing skills. Participants will learn how to plan, write, and revise business messages effectively by considering audience, purpose, context and culture. They will learn how to communicate better through good writing style and tone. Key topics include writing emails, memos, and other documents strategically and correctly, using email effectively to get results, and various writing and formatting techniques to engage readers. The workshop is aimed at improving business writing skills for anyone who writes on the job.
How to write email courses: Microconf 2015 Jacob Funnell
This document provides tips for writing effective email courses. It recommends picking a narrow topic that can be thoroughly covered in a few emails. It suggests making each email solve a problem or make the reader a better person. It also advises being personal by sharing struggles, being confident in the content, and reassuring readers of their abilities. The document analyzes examples of successful email courses and concludes with three main principles: pick a small topic, make each email improve the user, and have a supportive, personal and confident tone.
This document provides guidance on writing polite request emails. It outlines different phrases to use such as "please", "could/would", and "would you mind" followed by examples of how to structure sentences with each. Additional tips include keeping emails brief with 2 paragraphs of 3-4 sentences each, including only essential details, and thanking the recipient in a pre-closing statement for their time or interest. Numerical lists and conjunctions can help make a second request. Overall, the document focuses on using polite language to make requests in a professional email.
This document discusses the importance of business emails and provides tips for effective email writing. It notes that professionals now spend around 2.5-3 hours per day on email. Well-written emails are important for first impressions, maintaining relationships, and conveying information professionally. The document outlines common email mistakes and challenges non-native speakers may face. It then describes what can be learned in an email writing course, including email etiquette, templates, grammar, and developing confidence and skills. The course contents include introduction to business email writing, grammar, different email types, and case studies. The document concludes with tips for delivering bad news over email in a considerate manner.
This document provides tips for writing professional emails, including starting with a salutation when addressing the recipient, writing in short paragraphs that focus on one topic or idea per paragraph, and ending the email with an appropriate sign off like "Best regards" along with your name. It emphasizes keeping emails easy to read by using correct capitalization and formatting and avoiding all-caps text. As an example, it compares two job application emails - one that is poorly formatted and lacks professionalism, while the other follows best practices for email etiquette.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
This is a short presentation about writing a business email. It is intended for those who are new to business writing. Easy to remember tips for writing a proficient email.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Effective Emails That Give a Response Every TimeEnoch James
The document provides tips for writing effective emails to generate leads. It discusses common problems like focusing too much on selling rather than solving problems. It recommends identifying target markets and using a personalized approach. The tips include preparing by researching prospects, crafting subject lines that create curiosity, opening with the prospect's name, asking questions aligned with their goals in the body, and keeping the signature simple. Writing emails that focus on the recipient and ask them to decide on the next steps can increase response rates.
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
The document provides tips for effective copywriting. It discusses getting started by identifying what is being sold, the audience, and desired call to action. Key tips include focusing on benefits over features, adding a human element by grabbing attention and motivating action, and structuring content with key points up front in short, varied sentences. It also covers writing for different channels like email, social media, and blogs, as well as repurposing content and checking writing for quality.
This document provides guidance on using email prospecting for B2B companies. It recommends starting with target selection, finding contact information, and composing concise, value-driven messages. Key advice includes keeping emails under 100 words, focusing on the prospect's goals, and following up 3-4 times per year. The overall message is that email prospecting requires homework on the prospect and industry, while respecting people's limited time and priorities for solving their own problems over sales pitches.
Topic: Email marketing best practice and why you should be investing in marketing automation
Learn:
- Dealing with the F’in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation
Email Marketing Strategies for Modern Recruiting and SourcingTalemetry
See full presentation here: https://youtu.be/N8OHzIcGt1s
This webinar outlines key email marketing strategies every recruiting professional should know. Talemetry's experts break down the components of winning recruiting email campaigns from list to offer to response to metrics.
Michael Smith - If Email Marketing is Dead it's Because You Killed ItJulia Grosman
The document discusses strategies for effective email marketing. It suggests defining the purpose of emails upfront by answering "What is it for?" It also recommends setting clear expectations for subscribers on what they will receive, how often, and why it is valuable. Additionally, it advises emotionally connecting with subscribers through personalized language, images, and content that engages them on an emotional level rather than just intellectual. The overall message is that email marketing is about building connections with the audience through relevant, valuable content and emotional engagement.
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.
This document provides tips and best practices for optimizing email marketing. It discusses determining the key mental levers that will motivate customers to take action, such as social currency or triggers. It recommends eliminating confusion by optimizing subject lines, images, content length, headlines, calls-to-action and links. The document also covers segmentation strategies, identifying poor performing content, email design best practices, and how to properly structure A/B tests with a clear hypothesis, control, treatment and variable.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
This document provides 11 rules for creating effective emails:
1. Test subject lines and sender names to improve click-through rates.
2. Personalize content to increase relevance for recipients.
3. Ask questions to encourage interaction and make emails feel like a conversation.
4. Persuade without being salesy using techniques like social proof and reciprocation.
5. Keep content simple, concise, and scannable.
6. Engage readers by making content easily scannable and using images, hyperlinks, and large readable fonts.
7. Write short, concise paragraphs and get rid of unnecessary words.
8. Avoid vague, mumbling
This presentation discusses fundamentals of effective email marketing. It emphasizes building an opt-in email list and using empathy to understand recipients' mindsets. The presentation recommends including 7 key elements in emails: 1) a compelling subject line, 2) an opening paragraph to establish rapport, 3) staying focused on one main point, 4) providing value to readers, 5) demonstrating benefits to recipients, 6) a clear call to action, and 7) keeping emails brief with a focus on the most important information. It also provides examples of weak versus stronger subject lines and calls to action. Overall, the presentation stresses the importance of clear, concise, and empathetic communication in email marketing.
This document provides best practices and strategies for optimizing email marketing campaigns. It discusses testing different subject lines, personalization techniques, content types, and call-to-action buttons. Case studies show how segmentation, purging inactive contacts, behavioral nurturing, and video led to increases in open rates, conversions, and meetings booked. The key takeaways are to test continually, track what grabs attention, understand audiences, and use personalization and motion judiciously.
Is striving for best practices enough? If everyone is following best practices, isn't that average or the benchmark? Bulldog's own Chief Creative Officer, Brian Maschler, provides his suggestion on how to achieve above average results and shares some of Bulldog's key strategies to make your outbound efforts more effective and more relevant to your customer.
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI.
In this interactive webinar discussion, Claudette de la Cruz-Wilson, of Marketing CoPilot will cover:
1. How CASL impacts your email marketing program
2. How an email marketing program fits into and enhances your sales process
3. How to improve engagement with people you already know and increase your sales-ready leads
4. How to use email to nurture your leads throughout your entire sales process
For more information on how to use email marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
HighRoad U Webinar: Election & Holiday Email ExtravaganzaHighRoad Solution
Q4 is notoriously the most difficult quarter for association marketers to reach their constituents as there is always more inbox competition. The deliverability experts at HighRoad Solution are on top of association benchmark metrics with strategies on how to sail through Q4 unscathed.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Effective Emails That Give a Response Every TimeEnoch James
The document provides tips for writing effective emails to generate leads. It discusses common problems like focusing too much on selling rather than solving problems. It recommends identifying target markets and using a personalized approach. The tips include preparing by researching prospects, crafting subject lines that create curiosity, opening with the prospect's name, asking questions aligned with their goals in the body, and keeping the signature simple. Writing emails that focus on the recipient and ask them to decide on the next steps can increase response rates.
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
The document provides tips for effective copywriting. It discusses getting started by identifying what is being sold, the audience, and desired call to action. Key tips include focusing on benefits over features, adding a human element by grabbing attention and motivating action, and structuring content with key points up front in short, varied sentences. It also covers writing for different channels like email, social media, and blogs, as well as repurposing content and checking writing for quality.
This document provides guidance on using email prospecting for B2B companies. It recommends starting with target selection, finding contact information, and composing concise, value-driven messages. Key advice includes keeping emails under 100 words, focusing on the prospect's goals, and following up 3-4 times per year. The overall message is that email prospecting requires homework on the prospect and industry, while respecting people's limited time and priorities for solving their own problems over sales pitches.
Topic: Email marketing best practice and why you should be investing in marketing automation
Learn:
- Dealing with the F’in Email
- Why your email only has 2 seconds to live
- Making the move to marketing automation
Email Marketing Strategies for Modern Recruiting and SourcingTalemetry
See full presentation here: https://youtu.be/N8OHzIcGt1s
This webinar outlines key email marketing strategies every recruiting professional should know. Talemetry's experts break down the components of winning recruiting email campaigns from list to offer to response to metrics.
Michael Smith - If Email Marketing is Dead it's Because You Killed ItJulia Grosman
The document discusses strategies for effective email marketing. It suggests defining the purpose of emails upfront by answering "What is it for?" It also recommends setting clear expectations for subscribers on what they will receive, how often, and why it is valuable. Additionally, it advises emotionally connecting with subscribers through personalized language, images, and content that engages them on an emotional level rather than just intellectual. The overall message is that email marketing is about building connections with the audience through relevant, valuable content and emotional engagement.
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.
This document provides tips and best practices for optimizing email marketing. It discusses determining the key mental levers that will motivate customers to take action, such as social currency or triggers. It recommends eliminating confusion by optimizing subject lines, images, content length, headlines, calls-to-action and links. The document also covers segmentation strategies, identifying poor performing content, email design best practices, and how to properly structure A/B tests with a clear hypothesis, control, treatment and variable.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
This document provides 11 rules for creating effective emails:
1. Test subject lines and sender names to improve click-through rates.
2. Personalize content to increase relevance for recipients.
3. Ask questions to encourage interaction and make emails feel like a conversation.
4. Persuade without being salesy using techniques like social proof and reciprocation.
5. Keep content simple, concise, and scannable.
6. Engage readers by making content easily scannable and using images, hyperlinks, and large readable fonts.
7. Write short, concise paragraphs and get rid of unnecessary words.
8. Avoid vague, mumbling
This presentation discusses fundamentals of effective email marketing. It emphasizes building an opt-in email list and using empathy to understand recipients' mindsets. The presentation recommends including 7 key elements in emails: 1) a compelling subject line, 2) an opening paragraph to establish rapport, 3) staying focused on one main point, 4) providing value to readers, 5) demonstrating benefits to recipients, 6) a clear call to action, and 7) keeping emails brief with a focus on the most important information. It also provides examples of weak versus stronger subject lines and calls to action. Overall, the presentation stresses the importance of clear, concise, and empathetic communication in email marketing.
This document provides best practices and strategies for optimizing email marketing campaigns. It discusses testing different subject lines, personalization techniques, content types, and call-to-action buttons. Case studies show how segmentation, purging inactive contacts, behavioral nurturing, and video led to increases in open rates, conversions, and meetings booked. The key takeaways are to test continually, track what grabs attention, understand audiences, and use personalization and motion judiciously.
Is striving for best practices enough? If everyone is following best practices, isn't that average or the benchmark? Bulldog's own Chief Creative Officer, Brian Maschler, provides his suggestion on how to achieve above average results and shares some of Bulldog's key strategies to make your outbound efforts more effective and more relevant to your customer.
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI.
In this interactive webinar discussion, Claudette de la Cruz-Wilson, of Marketing CoPilot will cover:
1. How CASL impacts your email marketing program
2. How an email marketing program fits into and enhances your sales process
3. How to improve engagement with people you already know and increase your sales-ready leads
4. How to use email to nurture your leads throughout your entire sales process
For more information on how to use email marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
HighRoad U Webinar: Election & Holiday Email ExtravaganzaHighRoad Solution
Q4 is notoriously the most difficult quarter for association marketers to reach their constituents as there is always more inbox competition. The deliverability experts at HighRoad Solution are on top of association benchmark metrics with strategies on how to sail through Q4 unscathed.
Similar to Get it Write: Email Copywriting Best Practices and Trends (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
3. Open
• From Line
• Subject Line
• Preheader Text
• Email Body
Engage
• CTA Button
Act
4. Consumers receive an
average of 44 emails a day,
25% of which are
permission-based
commercial messages.
Source: ExactTarget, http://www.in.gov/visitindiana/techcorner/wp-content/uploads/2011/04/SFF2_EmailXFactor.pdf
12. Your subject line’s purpose is to
attract their attention (without
abusing their trust) and entice them
to open the email.
You aren’t selling anything (yet).
13. Subject Line Best Practices:
Short (<35 characters)
First two words optimized
Descriptive
Give reason to explore message further
Be clear over creative
18. The first two words are crucial
Get answers for your tax questions.
(Commerce Bank)
Repin to win (Copious)
Three ways to make their heart pitter patter
(Three Dog Bakery)
You + Boots… a classic love story (Country Outfitter)
19. The first two words are crucial
Get answers for your tax questions.
(Commerce Bank)
Repin to win (Copious)
Three ways to make their heart pitter patter
(Three Dog Bakery)
You + Boots… a classic love story (Country Outfitter)
25. Make Them Want to Explore
NO NEED TO EXPLORE
– BRGR celebrates 3 Years with $3 Burgers on
Sunday 2-5 pm (BRGR)
– 4 Days Only: 25% Off NESPRESSO Machines
(Fab)
– SALE: 20% off EVERYTHING. 3 Days Left!
(+$25 Credit for Orders $150+) (Fab)
26. Make Them Want to Explore
Urgency
– 25% off. 48 hours. Go. (Madewell)
– Last Chance: Break Up or Make Up? (scrapbook.com)
Curiosity
– At work? Don't open this email. (J. Crew Factory)
– Going… going… (Lee Jeans)
27. Make Them Want to Explore
Question
– What’s in your nature? Join the discussion. (Cabela’s)
– Can you keep a secret? (Lee Jeans)
News
– A New Blog from The Land of Nod (Land of Nod)
– BIG. NEWS. (REALLY.) (Madewell)
How to
– How to keep your social fresh and flowing with
templates (Wildfire)
29. Words that Trigger
Spam Filters:
Free
Percent off / % off
Closeout
Help
Reminder
Tactics that Trigger
Spam Filters:
SHOUTY CAPITALS
Extensive use of
punctuation!!!
→ Excessive use of
special ♥ characters
49. Email Body Copywriting Checklist
Does it provide value to the recipient?
– Is it going to add more knowledge to my
subscriber?
– Is it going to solve their most pressing problems?
– It is worth the time reading?
Can I scan it in 3-4 seconds?
Do I understand benefits, rather than just
features?
79. Email Copywriting Checklist
From Line
Is it a company or a company department?
(i.e. DEG Support, DEG Rewards, etc.)
Subject Line
Is it fewer than 35 characters?
Are the first two words optimized?
Is it descriptive?
Preheader Text
Is it fewer than 100 characters?
Does it support the Subject Line and primary call-to-action?
Could it stand alone?
Is it cute? (It shouldn’t be.)
80. Email Copywriting Checklist
Email Body
Does it provide value to the recipient?
– Is it going to add more knowledge to my subscriber?
– Is it going to solve their most pressing problems?
– It is worth the time reading?
Can I scan it in 3-4 seconds?
Do I understand benefits, rather than just features?
Does each image have an alt tag?
Do the alt tags convey the primary message?
CTA Buttons
Does it answer “what?” “why?” and “when?” in seconds?
Is it generic? (It shouldn’t be.)
84. Resources
Resources
•
Email Client Market Share: http://emailclientmarketshare.com/
•
Litmus Email + Mobile: https://litmus.com/blog/webinar-email-mobile
•
Email on Mobile Devices: http://mailchimp.com/resources/guides/email-on-mobile-devices/
•
Responsive & Scalable Email Design: https://litmus.com/blog/responsive-scalable-email-designwhats-the-difference
•
Responsive Email Design Guide: http://www.campaignmonitor.com/guides/mobile/
•
Responsive Email Patterns: http://briangraves.github.com/ResponsiveEmailPatterns/
•
Connections 2012 Design for All Inboxes: https://litmus.com/blog/connections-2012-keytakeaway-design-for-all-inboxes
•
Guide to CSS in Email: http://www.campaignmonitor.com/css/
•
Is responsive email design really worth it?: http://www.campaignmonitor.com/blog/post/3856/isresponsive-email-design-really-worth-it
Editor's Notes
Before we start talking about specific tactics to attract attention in their inbox, it’s important to understand where they are looking. As we move from Open to Engage to Act, there are other mini conversions. For open, there are three: From line, subject line and preview pane.
Almost 50% of the people who read your last email read it from a mobile device.
Before we start talking about specific tactics to attract attention in their inbox, it’s important to understand where they are looking. As we move from Open to Engage to Act, there are other mini conversions. For open, there are three: From line, subject line and preview pane.
Sometimes, brands are sneaky and try to use an individual’s name as the From name. This is against best practices.Don’t be deceptive. Unless you’re having a one-on-one customer service interaction (that truly is one-on-one), your from name should be Cabela’s. They know you and trust you.Some things you can test: Brand Specific vs. Brand DEG vs. DEG Deals vs. DEG NewsConsistency is important
Sometimes, brands are sneaky and try to use an individual’s name as the From name. This is against best practices.Don’t be deceptive. Unless you’re having a one-on-one customer service interaction (that truly is one-on-one), your from name should be your company name. They know you and trust you.
You want to stand out on those cluttered screens we saw earlier. But you wouldn’t want to stand out with a subject line that read, “GOING OUT OF BUSINESS SALE” if you weren’t actually going out of business. It is a constant challenge for marketers. So, how do we attract their attention if we can’t lie?
Check to make sure the first 2 words of your subject lines are most compelling. Good way to do this is to use action words. Ex: “Take Mom to lunch”
Jakob Nielson study – heat map tracking human eye scanning (F-shaped).Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
Click through
Aweber ran a test across 20 subject lines, sent to a list of over 45,000 subscribers. Subject lines written creatively included:AWeber’sAWesome Anthony A.Getting Earth-Friendly Beyond EmailThreadless’ Frequency Alert: Hot or Not?Subject lines written with clarity included:Grow Your Email List 99% Faster: How One Site Did It43 Free Animated GIFs For Your Email CampaignEmail Timing: A Look At 6 MarketersThe clear, straightforward subject lines gathered far more response than their creative counterparts, surpassing them by: On average, 541% more response from the clear subject lines.
Sometimes, brands are sneaky and try to use an individual’s name as the From name. This is against best practices.Don’t be deceptive. Unless you’re having a one-on-one customer service interaction (that truly is one-on-one), your from name should be Cabela’s. They know you and trust you.
Before we start talking about specific tactics to attract attention in their inbox, it’s important to understand where they are looking. As we move from Open to Engage to Act, there are other mini conversions. For open, there are three: From line, subject line and preview pane.
In a September survey of The Intevation Report readers by Lyris:More than 9 of 10 email users have access to a preview pane, and 7 of 10 say they frequently or always use it.Appears in preview pane (third place looked)Image blocking (preheader text might be all they see)Huge role in mobile
Sometimes, brands are sneaky and try to use an individual’s name as the From name. This is against best practices.Don’t be deceptive. Unless you’re having a one-on-one customer service interaction (that truly is one-on-one), your from name should be Cabela’s. They know you and trust you.
Before we start talking about specific tactics to attract attention in their inbox, it’s important to understand where they are looking. As we move from Open to Engage to Act, there are other mini conversions. For open, there are three: From line, subject line and preview pane.
We want to say “BUY OUR THINGS.” They are interested in going camping. The relevance is the sweet spot where we can touch on their passion and get our message across.
throws a 30% off discount in your face, but doesn't explain the value behind it. What does 30% off a GoDaddy product do for my goals? Will it let me adjust a small business' expenditures on infrastructure costs, freeing up money for a new hire? That benefit is far more tangible than 30% off an undisclosed cost.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32606/The-9-Must-Have-Components-of-Compelling-Email-Copy.aspx#ixzz2NCHo6RRc
The goal of the email is to sell shorts, but the copy isn't just shoving shorts down the recipient's throat. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32606/The-9-Must-Have-Components-of-Compelling-Email-Copy.aspx#ixzz2NCKGeQp8
According to Litmus, readers spend 3-4 seconds scanning your email.
According to Litmus, readers spend 3-4 seconds scanning your email. Does this look like you could read it in 3-4 seconds?
Sometimes, brands are sneaky and try to use an individual’s name as the From name. This is against best practices.Don’t be deceptive. Unless you’re having a one-on-one customer service interaction (that truly is one-on-one), your from name should be Cabela’s. They know you and trust you.
Michael Aagaard, Copywriter, ContentVerve, spoke about how the very delicate tipping point between bounce and conversion, and the call-to-action copy is critical in leaning the scales in marketer’s favor. The more value and relevance that copy conveys, the more clicks it will receive.When composing a call-to-action, he said, focus on what the prospect gets by clicking the call-to-action, rather than what the prospect has to part with. Aagaard used the example of "Buy Membership" being negative, because it focuses on losing money, where "Get Your Membership" adds value and the copy "Find Gym & Get Membership" adds needed relevance.
Before we start talking about specific tactics to attract attention in their inbox, it’s important to understand where they are looking. As we move from Open to Engage to Act, there are other mini conversions. For open, there are three: From line, subject line and preview pane.
The mystery sale has grown popular and is driving serious sales to ecom. This one’s from Banana Republic and it includes helpful, instructive copy.
This one from Three Dog Bakery is more simple, yet enticing.
Special characters and symbols draw attention. We are also seeing “Emoji” icons being used in SMS and phone application updates.
These onomatopoeias and exclamations are being used because they are short and demand the user’s attention.
Text-only is concise and right to the point. It usually is a great place for compelling, short copy that leads to an obvious CTA.
“Because you’re on our Nice List….” this is something they have signed up for, but it still feels like only a select few are receiving this message.
Email, Facebook and Instagram all have similar messaging. The consistency really drills in the message.
Email & text both drive to mobile for deal in this case, corresponding messaging. This creates a consistent experience for the user and makes it easier and easier for them to shop.
Many retailers are doing a great job leading to a different call to action that involves social media – a great way to generate buzz.
Though the sale is talked about in the top banner area of the email, it is not the primary focus. We have the deal, but we also have good reasons to wear ballet flats. J. Crew adds valuable content to its email by discussing three ways ballet flats can be worn, from “designer Gayle.”
Staff picks --- social proof from authority figure + makes brand super personal
Not just “buy the shorts” but shows/tells you how to style them
Much like value-added content, this give the consumer a reason to shop the product, while still being concise.
Much like value-added content, this give the consumer a reason to shop the product, while still being concise.
Using pop-culture references to make your content relevant. When content is top-of-mind, it is clickable!