Media coursework

1. Digipak Analysis
Natasha Gregory

2. Jessie J
This is the digipak front cover of Jessie J’s new album ‘Sweet
Talker’. This digipak is very simple. The picture of the artist in
this case Jessie J is big and takes up the most space, her
name, which is placed next to her is in grey/white font on a
darker background this helps it standout. The album name is
small between her legs, which may not stand out.
The back of the digipak includes track list, a picture of the
artist, a barcode, record label and copyright legislation. The
picture of Jessie J is big so it stands out her jacket she is
wearing is the only bit of colour used this breaks it up from the
grey. The picture shows Jessie J in limited clothing showing off
her torso, this appeals to the men due to it be voyeuristic.

3. Jessie J Picture of the artist,
this has male gaze as
the picture shows her
in limited clothing,
which will attract the
male attention.
Artist name this is in a
grey/white colour and
in bold writing, which
helps it, stand out.
The background is grey
gradient that makes the
title and her name stand
out because they are
lighter. Also the picture
stands out because of the
colour of the background.
Album name this is
smaller than the artists
name this is because
she felt that it didn’t
need to stand out as
much as who the
album is by.

4. Artist picture, which
is attracting the
male attention and
using the male
gaze because she
is wearing limited
clothing showing
her torso.
The background
colour is grey,
which makes the
photo of her stand
out because she is
wearing a red
jacket, which is the
most colour on the
album.
Track list, this is kept
in the same font as
the title of her album,
which helps keep the
consistency of the
digipak making it look
professional.
Barcode
Copyright
Record label

5. Ellie Goudling
The photo of Ellie Goulding is
a close up showing her face
this also has gold circles
around. These circles connate
the lights, which links in with
the name of her album.
Similarly to her name the album
name is written in the same font
and colour however is just smaller
placed below her name this is so
the other aspects of the album
can stand out.
The artist’s name is
written in a gold font
that is placed at the
bottom so it doesn’t
take the attention away
from her photo. This is
following the colour
scheme of gold and
light colours. This
follows the theme of the
album.

6. Copyright Record label
Her website is also on the album
which gallows fans to visit her
website and keep up to date on
what she is doing next.
The picture follows the
theme of the album and
links in to the title. The
round circles that
appear on the front
cover the back, making
it obvious of the theme
The track list is in
the same font as her
name and title of the
album this keeps
everything
consistent.

7. Gabrielle Aplin
Her name in bold black writing to stand out, it helps capture
the attention of someone walking by if this was on a shelf in
a shop The name of the album, this is
in a sophisticated font that
looks hand written, which could
refer to what she is like and
give us an insight to something
personal about her.
The location is a beach, which can be hard to tell however she is completely isolated which could give an
idea what her album is about. You are able differentiate between the sky and the sand due to the colour
change, the sky is a lighter grey signifying that the weather is cold and close to rain.
Photo of the artist which is a
long shot, this gets her whole
body into the shot. This is
unusual for a digipak as you
cannot see her face, which
goes against the usual
conventions for artist as the
digipak is used to help
promote an artist.
The only colour used is in
the umbrella this is another
link to the title. This makes it
stand out and it draws your
attention straight to it as its
colour on a dull background.
The colour on the umbrella
contrasts with the
background.
The lighting used is dull and
in black and white, which
helps fit the title and it looks
like it is about to rain like the
typical English weather.

8. Copyright
Barcode
Record label
The same location photo
of a long shot on the
beach to keep the album
consistent this is the
same photo as the front
just without Gabrielle
Aplin.
The colours are still dull
which is following the
theme of the digipak. It
gives a sense of
sadness and has a feel
that it is like an old photo
acting like a memory of
something that is now in
the past.
Song list in the same font as the title of the album, this
is to keep it consistent throughout the cover.