2. 1. Genre Characteristics
 The first feature of a music videos is that the genre is
demonstrated. (e.g. stage performance in rock
video, dance routine for boy/girl pop band).
 CLIP OF STAGE PERFORMANCE.

3. 2. Lyrics and visuals.
 The second first feature of a music videos is that there
is a relationship between lyrics and visuals.
 This could be graphic graphic, strengthening or
challenging towards the lyrics and visuals.

4. 3. Music and visuals.
 The third feature of a music video is that there is a
relationship between music and visuals.
 This could also be graphic, strengthening or
challenging towards the music and visuals.
 An example of this could be on beat edditing.

5. 4. Record label
 The fourth feature of a record label is the demands of
the record label.
 These will include the need for lots of close ups of the
artist.
 This could be the band/artist branding as the
artist/band is so recognisable. Or this could be used if
the artist is new, for the audience to see who the artist
is or who is in the band.

6. 5. Record label
 The last feature of a music video is that there will be a
reference in the video to idea of looking. This could be
in the form or an eye, window, keyhole and etc.