Digipak Research

1. Digipak Research

2. Lana Del Rey - Born To Die
The digipak consists of a CD
and a booklet containing the
lyrics to the songs.
The font used is quite bold and
eye catching as well as the
contrasting colours used. For
example, on the front cover
(‘Lana Del Rey’), the writing is
in white with a blue
background. However on the
back, the writing is in blue with
a white background.
The shot of her is a mid shot which takes up most of the front cover with the writing
being positioned at the top and the bottom of the shot, the artists name being bigger
than the album title. Because she is centre in the picture, this allows us to focus on her
rather than what's in the background. In the booklet, the name of the song titles are in
bold, with the lyrics in a smaller font. There is no text on the CD, only parts of a rose that
peak out of the outer circle of the edge of the CD.

3. Ellie Goulding - Lights
This digipak is the same as the Lana Del Rey
one as in what it consists off. However, the
colours are a lot darker which helps with the
contrast. The shot of Ellie Goulding, is a close
up of her face and is mainly placed towards
the let of the album cover which allows us to
see the specs of gold/white. The background is
quite a dark colour, which is contrasted with
the light colours, the gold and white which
surrounds her face.
The font is quite simple, with both the name of
the singer and the name of the album being in
the same font, however the name of the
album being in a smaller font that the name of
the artist. The font is in the light gold/white
colour, the same colour that surrounds her
face.
The colour of the CD and the
booklet is the same. Its quite a
dark blue with a white colour for
the text within the booklet,
whereas its Gold on the CD.

4. Lo-Fang – Blue Film
The font on the whole digipak is quite bold and
simple, in a white colour. There isn’t any
variation in terms of font or colour so its the
same around the whole album.
The colour of the background on the CD and the
covers is quite dark which allows there to be a
bigger contrast between the writing and the
background colour. However not all the writing
is in white as on the front cover, the name of the
artist (‘Lo-Fang’, in the top right hand corner) is
in black. This is only noticeable because of the
background being not as dark.
The only picture of the artist is on the front cover and it’s not clear that it is the actual
artist. The photograph is a mid shot of the artist facing sideways. Because of the light dot
in the middle, the picture fades in with the background. It’s also clear that the colour of
the print is the same colour of the artists name.

5. Sia – 1000 Forms of Fear
Much like the last one, most of the digipak
is black with white accents.
There is no real picture of the singer but
there is her hair which is famously known
and used in the video ‘Chandelier.’ This
contrasts against the black background and
makes it stand out more. The back of the
digipak, is also her hair, but spread out
across the page with the track list in the top
left hand corner. The hair on the main
album cover is mainly centred, whereas the
hair on the back cover is edged towards the
bottom right.
The font is quite small and scribbly making
it less noticeable, instead the main focus
being the hair. The colour is also the same
white as the hair.
On the CD, the writing is, instead of white, black so it contrasts with the white stripe.