William Pointing is a marketing manager based in London with over 5 years of experience in digital marketing, campaign management, and project management. He has worked on both B2B and B2C campaigns for companies in various industries. His experience includes managing projects and teams, developing marketing strategies, and launching new products. He holds qualifications in marketing, project management, and is currently seeking new opportunities.

1. Marketing management Digtial marketing B2B B2C
William Pointing
London Based
CIM & PRINCE2 Qualified –Marketing Manager
+44 (0)7849023046  williampointing@gmail.com http://lnkdin.me/williampointing
KEY SKILLS:
•Project Management
•Campaign Management
•Digital marketing
•Presenting/Relationships
•Managing suppliers
CAREER HISTORY:
-Available for fixed contract or permanent roles May 2015 – Present
-Marketing Consultant (Fixed term and day rate contracts) July 2011 – April 2015
Marketing Campaign Manager: Citi bank (Consumer/Private Bank) Sept ’14 – April’15
Brought in to work in a stretched team to manage regulatory and customer communications during a
restructure. Worked in a business critical role, making a substantial contribution to customer retention.
Responsible for all corporate marketing, researching and planning campaigns, including the delivery and
of key projects. Contract was renewed twice. Duties included:
•Product launches - Successfully launched an FX Order watch and Dual currency placement finance
product to existing customers through agency, data and campaign briefings led to + 15% in sales leads
•Supplier/Campaign management - Managed four agencies & global teams to deliver web changes and
customer communications (Direct mail, website updates and CRM) were on time & on budget
•Verbal and written communications aptitudes - Presenting proposals and reports, communicating
within Citi staff internally and marketplace through promotions and writing copy in internal bulletins
•Project management - project lead on a change of business name from PLC to Limited across the
whole bank on online and offline platforms. Dealt with compliance, legal and product stakeholders
•Top Right Group: i2i Events (Fixed 6 months) March ’14 -July ‘14
Brought in to market their largest seasonal event, the Autumn Fair. Achievement: Planned & executed
an integrated direct mail “charger” campaign to high value prospects that increased sales leads by 10%
•Reed Elsevier: ICIS (Fixed 6 months) Sept ’13 – Feb’13
Brought in to launch a newly acquired carbon trading data analysis product. Achievement: Successfully
launched to Australia & China markets through leading digital marketing projects (PPC, LinkedIn, and
Advertising). This led to +15% lead volume to sales
A self-starter, personable and organised Marketing Professional with over 5 years of experience in
delivering B2B and B2C campaigns for global complex blue chip organisations and startups. An engaging
communicator with digital, sales and event capabilities with the drive to always exceed business goals and
the strength of working effectively in cross functional global teams. Available now for suitable roles.
-Highly organised managing of projects
-Delivering campaigns across the marketing mix
--Managing activity across Social Media, PPC, eCRM and UX
-Building strong relationships with stakeholders
-Supervising agencies, project teams and junior members
Marketing management Brand Managing Digital
marketing CIM PRINCE2 London Available Now

2. Marketing management Digtial marketing B2B B2C
•BSKYB: NOW TV (3 months – Day rate) June’13 – August ‘13
Brought into devise B2c email marketing improvements prior to Premiership 2013. Achievement: My
recommendations for email copy, testing and design +CTR 15%
•ICAEW: Accountants body (6 months - Fixed) Nov ‘12 – June’13
Brought in to launch a leadership course aimed at finance professionals. Achievement: Managed a
campaign team to build a website and I planned email campaigns and lead generation projects for both
B2b and B2c audiences. The course sold out
•Green Oil: Eco Bike Products (8 months – Day rate) Dec’11 – August’12
Brought into to manage sampling promotions & trade shows. Achievement: Implement a new digital
marketing system to boost Xmas sales by 20%
•Ealing & West London College (3 months) Aug’11 – Oct’11
Brought in to attract potential students to attend open days. Achievement: Successfully managed PPC
and digital agencies to improve study enquiries+ 25%
-Permanent Work March’08 - July 2011
On-Trade Business Development Executive Diageo (Alcoholic Drinks) Nov’10 – July’ 11
•My first transition from agency to client side, I worked in field sales managing 100 clients from on trade
accounts (bars, hotels, clubs and pubs) in West London
•From great wholesaler relationships, tough negotiations, £2K/month of promotional spend and
tenacity increased regional volume sales by 20% for Guinness, Smirnoff and Johnnie Walker Brands
Experiential Account Executive Ballistic Marketing March ‘08 – Nov’10
•Started as a graduate, gaining two promotions into a client manager/new business role at this events
agency. I managed and supported activation roadshows for GORE-TEX®, Mars, Aquafresh and P&G
•Managed a £220K GORE-TEX® experiential campaign that toured major UK shopping centres gaining
54,000 quality interactions where 92% of consumers bought GORE-TEX® clothing
•Brought in a £400K experiential UK project with P&G’s Aussi Shampoo brand through a cold call,
tailored prospecting and a pitch against 4 agencies
•Regularly briefed external suppliers, led staff briefings and evaluations during live activity
Account Executive Wild Fire PR (Technology agency) 2007 - 2008
Teacher Thailand Private Language School, Bangkok 2007 - 2007
Researcher Retail Bank CV Screener: Control Risks 2006 - 2007
Tourist Information Officer Canterbury Cathedral 2004 - 2006
EDUCATION:
•PRINCE2 Project Managing: Chartered Institute of IT – London (2015)
•CIM Professional Diploma: Oxford College of Marketing (2012 - 2015)
(Including Marketing Planning Process, Managing Marketing, Customer Value & Project Management)
•Interactive & Promotional Marketing Diploma: IPM - Institute of Promotional Marketing (2009)
(Included Digital & Interactive media, Promotions in the marketing mix and Budgeting modules)
•Degree: BA Honours (2.2) Anthropology University of Kent (2003–2006)
•A-Levels: Economics, Media Studies, German. Colfes School (2003)

3. Marketing management Digtial marketing B2B B2C
•GCSEs: 9 GCSE’s A-C (including Maths and English). Colfes School (2001)
OTHER INFORMATION:
Marketing/Computer Skills:
•CRM & Webinar software
•Website Analytics -
•Microsoft Office & Apple
OTHER INTERESTS:
•Continuous self-development (Self-funded the CIM Professional Marketing Diploma & Prince2)
•Enjoy participating in competitive sports – I play for National FC in a London football league
•Organising charity events – I’ve raised money for “Get Kids Going” through arranging and promoting
entertainment nights “Point and Laugh comedy” in large London pubs
•Charity Board Member (Volunteer) On the under 30s board for “Leaders In Community” a, youth led
charity in Town Hamlets. My Role involves improving the running of the charity and fundraising
-Salesforce, Eloqua, Exact Target and Ready Talk webinar
-Episerver, Google Analytics and Adobe Analytics
-Word, PowerPoint, Excel, Access, Photoshop and QuarkXPress