1. Alexandra
Motorina
Tel: +79647627401 WORK EXPERIENCE
alexa-moto@yandex.ru 2008 – Present : Online Retailer – Internet Solutions
(OZON.ru) (Moscow and all over the Russia)
SENIOR MARKETING MANAGER
Duties: Responsible for corporate marketing, researching and
AREAS OF EXPERTISE planning campaigns.
Marketing plans Design and Creative Organization of company participation
Direct marketing in major events throughout Russia: International exhibitions,
International Fests, Conferences (International Book Fair, Sensa-
Creative
tion White, Aurora Fashion Week, World Cyber Game Championship,
Events Game World, Picnic Afisha, Hip-Hop International Championship,
Media-planning Usadba.Jazz, Cinema- demonstrations with the Disney-compa-
ny. Development and organizing OZON’s activities, BTL Events
Client development throughout Russia : Book Awards, OZON-therapy Fest in 10 cities
Brand marketing of Russia (all stages from Idea to report about results).
Carrying out effective research & intelligence into competitors’
Sales presentations B2B
products & other trends.
and B2C
Direct marketing and SMM
Competitor analysis Constantly improving business development activities. Oversee-
Project management ing and managing financial budgets. Managing daily activities
with PR, press and marketing communications agencies.
Market research Developing partnerships & relationships with third parties
to meet strategic objectives.
Monitoring & reporting to Head of marketing department about
the effectiveness of strategies/campaigns. Setting the scope,
implementation, management & review of marketing campaigns.
2006—2008 : Construction Holding Company “Petrotrest”
(St. Petersburg) Marketing Manager
–– Annual Marketing plan
–– Media-planning (Radio, TV, outdoor)
–– Design of marketing materials
–– Participation in professional conferences, exhibitions, forums
(all stages from Idea to report about results)
–– Internal PR
2006—2008: Converse, St. Petersburg (off-hour work)
Manager of Marketing Communication
Strategic planning and execution of PR campaigns
Leading the events and client data team to deliver the events and
client data strategy
Event management (Meetings withlocal authorities, meetings
with journalists)
Writing for journalists and mass-media

2. ACADEMIC QUALIFICATIONS
2006–2008 – Vyatka State Academy
Faculty of Economics and Management
Diploma: Specialist of Management
Нonors - a 4.9 GPA.
2007–2008 – St. Petersburg State University
Faculty of Journalism
Diploma: Specialist of Advertising and PR
Нonors - a 4.9 GPA
Additional education
–– Art school – 4 years
–– Courses: Design in advertizing
–– Lectures from Fashion Consulting Group
–– Work-shop FASHION & WEB from Aurora Fashion Week with
FRANKIE MORELLO, MARK FAST, Marck Ronzier, Yvan Rodic, Rus-
sian designers and fashion bloggers etc.
REFERENCES and PORTFOLIO – Available upon request.
PERSONAL SUMMARY
A highly efficient, innovative and methodical marketing man-
ager with extensive experience of supporting sales departments
by reviewing, developing, defining their overall marketing strate­
gy. Can relate well with people at alllevels and has the flexibil-
ity of working well as part of a team or individually. Comfort-
able working in a fast paced, hands-on, growth orientated work
environ­ ent and possessing a proven ability to ensure that brand
m
messages, standards and communications are understood and im-
plemented effectively.
PERSONAL SKILLS
Analytical, Businesslike, Efficient, Energetic, Motivated, Flexible,
Independent.
Programs: MS Office, Corel Draw, Adobe Photoshop,
Analytics Programs: Medialogiya, Omniture.
Hobbies: Professional club dance, Style and Fashion, Photography, Art.