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HELEN SI
PROFESSIONAL WORK EXPERIENCE
Baby Steps London – Co-Founder (Woodford, Essex) Jun 20 - Present
- Brand Development: creating, launching & running a start-up online business during London’s COVID-19 lockdown
- Entrepreneurship: generating over 100 online sales within 3 months of brand launch
- Social Media Management: developing a consistent digital presence across Facebook & Instagram platforms
The Economist – Digital Marketing Executive, Global Conversions (Canary Wharf, London) Mar 17 - Present
- Analytical Reporting: scoping ambiguous data from raw formats & translating it into actionable marketing strategies
- Competitor Analysis: assessing insightful information on customer behaviour, growth opportunities & industry trends
- Project Coordination: building brand awareness, executing campaign launches & nurturing leads via remarketing efforts
Forward3D – Jr Marketing PPC Analyst (Aldgate East, London) Sep 15 – Mar 17
- Client Management: driving sales & optimising daily website traffic performance for 2 luxury fashion companies
- Initiative: evaluating data from different tracking systems & web analytic tools to help exceed monthly sales targets
- Website Management: improving site accessibility, back-linking & keywords research targeting via effective use of SEO
Net-A-Porter Group – Jr Retail Operations Coordinator (White City, London) Dec 13 – Sep 15
- Brand Partnerships Management: leading positive vendor working relationships with over 60 luxury international labels
- Business Agility: maintaining the rapid response time for bespoke orders from prestigious clients
- Cooperation: implementing reliable project delivery, sales forecasting and product launches with other internal teams
- Critical Path: negotiating product lead times, fast-tracking priority shipments and driving the logistics process seamlessly
- Revenue Optimisation: promoting efficient stock allocation throughout the UK business to maximise profitability
KEY SKILLS & PERSONAL QUALITIES
Data Gathering Competent with MS packages especially Excel (V-Lookups, Pivot Tables and Calculation Functions)
Languages Fluent level of Cantonese, English and Mandarin
Technology Used Data Studio, Facebook Ads, Google AdWords, GSuite, Hubspot, Photoshop, QlikView, Trello
EDUCATION, CERTIFICATIONS & QUALIFICATIONS
Feb 20 – Jun 20 Udacity - Digital Marketing Nanodegree (Distinction)
Mar 19 – Jun 19 Shaw Academy - Diploma, Viral Marketing (Distinction)
Feb 18 – Jun 18 Shaw Academy - Diploma, Blogging & Content Marketing (Distinction)
Jan 16 Google Mobile Advertising
Oct 15 Google AdWords Fundamentals
Sep 08 - Jul 12 Kingston Business School - BA (Hons) International Business with Study Exchange & Placement (2:1)
Core Modules: Financial Management, Global Marketing, Information Technology Systems, Logistics and
Distribution Management, Quantitative Methods, Sales Management and Strategic Management

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Helen Si - CV

  • 1. HELEN SI PROFESSIONAL WORK EXPERIENCE Baby Steps London – Co-Founder (Woodford, Essex) Jun 20 - Present - Brand Development: creating, launching & running a start-up online business during London’s COVID-19 lockdown - Entrepreneurship: generating over 100 online sales within 3 months of brand launch - Social Media Management: developing a consistent digital presence across Facebook & Instagram platforms The Economist – Digital Marketing Executive, Global Conversions (Canary Wharf, London) Mar 17 - Present - Analytical Reporting: scoping ambiguous data from raw formats & translating it into actionable marketing strategies - Competitor Analysis: assessing insightful information on customer behaviour, growth opportunities & industry trends - Project Coordination: building brand awareness, executing campaign launches & nurturing leads via remarketing efforts Forward3D – Jr Marketing PPC Analyst (Aldgate East, London) Sep 15 – Mar 17 - Client Management: driving sales & optimising daily website traffic performance for 2 luxury fashion companies - Initiative: evaluating data from different tracking systems & web analytic tools to help exceed monthly sales targets - Website Management: improving site accessibility, back-linking & keywords research targeting via effective use of SEO Net-A-Porter Group – Jr Retail Operations Coordinator (White City, London) Dec 13 – Sep 15 - Brand Partnerships Management: leading positive vendor working relationships with over 60 luxury international labels - Business Agility: maintaining the rapid response time for bespoke orders from prestigious clients - Cooperation: implementing reliable project delivery, sales forecasting and product launches with other internal teams - Critical Path: negotiating product lead times, fast-tracking priority shipments and driving the logistics process seamlessly - Revenue Optimisation: promoting efficient stock allocation throughout the UK business to maximise profitability KEY SKILLS & PERSONAL QUALITIES Data Gathering Competent with MS packages especially Excel (V-Lookups, Pivot Tables and Calculation Functions) Languages Fluent level of Cantonese, English and Mandarin Technology Used Data Studio, Facebook Ads, Google AdWords, GSuite, Hubspot, Photoshop, QlikView, Trello EDUCATION, CERTIFICATIONS & QUALIFICATIONS Feb 20 – Jun 20 Udacity - Digital Marketing Nanodegree (Distinction) Mar 19 – Jun 19 Shaw Academy - Diploma, Viral Marketing (Distinction) Feb 18 – Jun 18 Shaw Academy - Diploma, Blogging & Content Marketing (Distinction) Jan 16 Google Mobile Advertising Oct 15 Google AdWords Fundamentals Sep 08 - Jul 12 Kingston Business School - BA (Hons) International Business with Study Exchange & Placement (2:1) Core Modules: Financial Management, Global Marketing, Information Technology Systems, Logistics and Distribution Management, Quantitative Methods, Sales Management and Strategic Management