This curriculum vitae summarizes the professional experience and qualifications of Nektarios G. Smirnis. It details his work history in sales and commercial management roles spanning over 15 years, primarily in Greece. It also lists his education, including a Doctorate in International Business, Master's in Business Administration, and other qualifications.
This is a lecture I gave some time ago highlighting some of the key aspects to be considered if planning to develop international markets. I hope you find it of interest.
The document discusses various aspects of marketing including:
1. The role of marketing in modern business and its basic elements like consumer orientation and integrated efforts.
2. Different marketing orientations and their key differences.
3. The evolution of marketing from sales to philosophy.
4. Key dimensions of marketing-oriented management like shared client values.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
What it needs to make a brand successful.Sometimes it is necesarry to tell the truth.As this presentation was initially made with company branding it was necesarry to change it more into neutral colours.
- The document provides guidance on developing a strategic marketing project in 3 steps: project goals and analysis, market opportunities analysis, and marketing plan elements.
- Step 1 involves defining the project idea, business model, and goals. Step 2 consists of a PEST analysis, market research, competitor analysis, and SWOT analysis.
- Step 3 covers developing a brand strategy, segmentation, positioning, marketing activities plan, and calculating financial metrics. The guidance emphasizes setting objectives, conducting research, and creating actionable plans.
Mandeep Singh Ubhi is a 43-year-old British citizen with over 10 years of experience in product marketing management roles for global technology companies like Samsung, Danfoss, and Rank Xerox. He has revenue ownership experience of up to 400 million Euros and experience in both business-to-business and business-to-consumer markets. Currently he works as an independent strategic global product marketing consultant for McKinsey & Company Japan.
This document discusses the strategic plan of Faruki Pulp Mills. It analyzes the company's strengths, weaknesses, opportunities, and threats through a SWOT analysis. It also evaluates the political, economic, social, and technological factors in the industry through a PEST analysis. The document outlines Faruki's mission, objectives, marketing strategies, and sales growth strategies. It proposes evaluating strategies based on greatest yield and developing contingency plans with alternative businesses to mitigate risks.
1. As organizations pursue more global strategies, marketing research is needed to understand consumers in international markets. However, international marketing research presents unique challenges compared to domestic research.
2. This document discusses a framework for conducting effective international marketing research projects from a global project management perspective. It focuses on the nuances of questionnaire construction and primary data collection across borders.
3. Factors like political, legal, economic, social, and cultural differences between countries can impact the comparability of international marketing research results. Proper consideration of these challenges is needed for meaningful research projects.
This is a lecture I gave some time ago highlighting some of the key aspects to be considered if planning to develop international markets. I hope you find it of interest.
The document discusses various aspects of marketing including:
1. The role of marketing in modern business and its basic elements like consumer orientation and integrated efforts.
2. Different marketing orientations and their key differences.
3. The evolution of marketing from sales to philosophy.
4. Key dimensions of marketing-oriented management like shared client values.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
What it needs to make a brand successful.Sometimes it is necesarry to tell the truth.As this presentation was initially made with company branding it was necesarry to change it more into neutral colours.
- The document provides guidance on developing a strategic marketing project in 3 steps: project goals and analysis, market opportunities analysis, and marketing plan elements.
- Step 1 involves defining the project idea, business model, and goals. Step 2 consists of a PEST analysis, market research, competitor analysis, and SWOT analysis.
- Step 3 covers developing a brand strategy, segmentation, positioning, marketing activities plan, and calculating financial metrics. The guidance emphasizes setting objectives, conducting research, and creating actionable plans.
Mandeep Singh Ubhi is a 43-year-old British citizen with over 10 years of experience in product marketing management roles for global technology companies like Samsung, Danfoss, and Rank Xerox. He has revenue ownership experience of up to 400 million Euros and experience in both business-to-business and business-to-consumer markets. Currently he works as an independent strategic global product marketing consultant for McKinsey & Company Japan.
This document discusses the strategic plan of Faruki Pulp Mills. It analyzes the company's strengths, weaknesses, opportunities, and threats through a SWOT analysis. It also evaluates the political, economic, social, and technological factors in the industry through a PEST analysis. The document outlines Faruki's mission, objectives, marketing strategies, and sales growth strategies. It proposes evaluating strategies based on greatest yield and developing contingency plans with alternative businesses to mitigate risks.
1. As organizations pursue more global strategies, marketing research is needed to understand consumers in international markets. However, international marketing research presents unique challenges compared to domestic research.
2. This document discusses a framework for conducting effective international marketing research projects from a global project management perspective. It focuses on the nuances of questionnaire construction and primary data collection across borders.
3. Factors like political, legal, economic, social, and cultural differences between countries can impact the comparability of international marketing research results. Proper consideration of these challenges is needed for meaningful research projects.
This document discusses the process of developing new market offerings and products. It covers the challenges companies face in new product development, including organizational structures used and the main stages of development. The stages include idea generation, screening, concept development and testing, marketing strategy development, and development to commercialization. Key aspects of managing the development process at each stage are also outlined.
Leticia Sisterman has over 20 years of experience in sales within the packaging industry. She is bilingual and has a proven track record of developing sales strategies, maintaining client relationships, and increasing profitability. Currently, she works as a Territory Sales Manager where she manages $15 million in accounts. She has experience developing customized business plans and presentations to meet clients' needs through consultative sales.
This document discusses market research strategies for the flexible fashion industry in Serbia. It outlines several key methods and tools for conducting market research, including analyzing consumer surveys, competitors, SWOT analysis to determine strengths, weaknesses, opportunities and threats, and using the VRIO framework to identify valuable, rare, inimitable, and organized resources that provide competitive advantages. The document emphasizes the importance of market research in understanding customers, trends, products and prices in order to effectively position a fashion business and satisfy constantly changing consumer demands in the global industry.
The document is a resume for Tibor Egervary, a senior executive and VP of Marketing. It summarizes his extensive experience leading marketing, sales, product development, and strategy functions for various manufacturing and development companies. It highlights accomplishments like limiting revenue reductions during an economic downturn, increasing add-on sales and margins, and developing new product lines and industry associations. The resume provides details of Egervary's educational background and areas of expertise.
New product development and product life-cycle strategiesBabasab Patil
This document outlines the new product development process and product life cycle. It describes the major stages in new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. The product life cycle consists of development, introduction, growth, maturity, and decline stages. Marketing strategies must change throughout the life cycle, focusing on trial in introduction, market share in growth, and profit in maturity by modifying the product, market, or marketing mix.
Module 2.1 - Marketing mix 1
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Market targeting and segmentationszpinter
Module 2.1 - Market targeting and segmentation
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
The document outlines an export development programme for consumer companies. It discusses selecting export markets, assessing export capabilities, understanding competition, and prioritizing markets systematically using an export select tool. The programme covers understanding consumers, go-to-market strategies, export product development, export team structures, selling and negotiating, and developing export business plans. Participating companies will learn strategies and concepts to successfully enter new international markets and expand their export business.
Module 2.1 - Situation analysis and marketing information sourcesszpinter
Module 2.1 - Situation analysis and marketing information sources
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Marketing mix 2
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
IE Business School Master in Management Application - Olivia(Pei Wen), LuOlivia Lu
The document is an application by Olivia Lu for a Master in Management program. She wants to specialize in integrated marketing communications for an international FMCG firm like Unilever or P&G. The greatest challenges facing the FMCG industry are constantly changing consumer needs and adapting to volatile economic factors. Technological innovation, different cultures and regions, policies and regulations also present challenges. Olivia believes her observation, communication, and relationship building skills along with her international experience would allow her to contribute as a marketing coordinator, product manager, or on an international team.
This document provides an introduction and table of contents for a market survey report on customer satisfaction with Nokia handsets in Moradabad, India. The introduction describes the objectives of the survey, which was to study customer satisfaction through a questionnaire answered by 50 customers. It also provides background on customer satisfaction and how it is measured in businesses. The table of contents lists 12 chapters and sections that will be covered in the report, including the research methodology, data analysis, findings, and conclusions.
This document proposes an integrated approach to new product development in Africa. It involves considering entrepreneurial capacity, technology assimilation, innovation performance, and knowledge management. The key elements are entrepreneurship to recognize opportunities, innovation management to convert ideas into solutions, and knowledge management to acquire and share expertise. An integrated process called the Damming Product Development Model involves knowing customer needs, designing viable products, and deploying and growing solutions while providing feedback. The goals are to position businesses to exploit opportunities, build new knowledge through commercial products, and support enterprise growth in a customer-centric manner.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
The document provides background information on the Marikina footwear industry in the Philippines. It discusses how the industry flourished in the 1970s but declined with trade liberalization as imported shoes increased competition. It notes the industry now needs changes to production methods, pricing, marketing, and distribution to survive. The rest of the document outlines the objectives, scope, and research design of a study analyzing the competitive advantage of a company called C point shoes in Marikina City. It discusses examining factors like quality, brand name, price, distribution channels, and promotions.
Sidney Gomes Medeiros is a senior sales, marketing, and business development executive with over 20 years of experience leading teams in various industries including medical devices, telecom, consumer electronics, appliances, and beverages. He has a track record of achieving outstanding growth and improving profitability through restructuring initiatives. Medeiros holds an MBA and has worked in leadership roles for companies such as Alliage, 20th Century Fox, Sony Ericsson, LG, and Coca-Cola.
This document provides an overview of industrial marketing. It begins with an introduction to industrial marketing, then discusses the meaning of industrial marketing and why it is important to study. It outlines several key features of industrial marketing, including that there are fewer but larger business buyers, the buying process is complex, and demand can be inelastic. The document emphasizes that industrial marketing is important because it generates major revenue, requires less expenditure than consumer marketing, and aims to build long-term relationships with business customers.
Dan OPRESCU is a marketing director for Poland and Romania with over 17 years of experience in brand building, strategic pricing, market insights, experiential marketing, and redesigning marketing processes. He has held senior leadership roles at Hochland Poland & Romania as Head of Consumer & Trade Marketing Division and Japan Tobacco International Romania as Portfolio, Brand & Trade Strategy Director. His experience includes developing strategic business plans, managing marketing budgets and teams, category profit and loss management, and external representation of companies.
This document discusses the process of developing new market offerings and products. It covers the challenges companies face in new product development, including organizational structures used and the main stages of development. The stages include idea generation, screening, concept development and testing, marketing strategy development, and development to commercialization. Key aspects of managing the development process at each stage are also outlined.
Leticia Sisterman has over 20 years of experience in sales within the packaging industry. She is bilingual and has a proven track record of developing sales strategies, maintaining client relationships, and increasing profitability. Currently, she works as a Territory Sales Manager where she manages $15 million in accounts. She has experience developing customized business plans and presentations to meet clients' needs through consultative sales.
This document discusses market research strategies for the flexible fashion industry in Serbia. It outlines several key methods and tools for conducting market research, including analyzing consumer surveys, competitors, SWOT analysis to determine strengths, weaknesses, opportunities and threats, and using the VRIO framework to identify valuable, rare, inimitable, and organized resources that provide competitive advantages. The document emphasizes the importance of market research in understanding customers, trends, products and prices in order to effectively position a fashion business and satisfy constantly changing consumer demands in the global industry.
The document is a resume for Tibor Egervary, a senior executive and VP of Marketing. It summarizes his extensive experience leading marketing, sales, product development, and strategy functions for various manufacturing and development companies. It highlights accomplishments like limiting revenue reductions during an economic downturn, increasing add-on sales and margins, and developing new product lines and industry associations. The resume provides details of Egervary's educational background and areas of expertise.
New product development and product life-cycle strategiesBabasab Patil
This document outlines the new product development process and product life cycle. It describes the major stages in new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. The product life cycle consists of development, introduction, growth, maturity, and decline stages. Marketing strategies must change throughout the life cycle, focusing on trial in introduction, market share in growth, and profit in maturity by modifying the product, market, or marketing mix.
Module 2.1 - Marketing mix 1
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Market targeting and segmentationszpinter
Module 2.1 - Market targeting and segmentation
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
The document outlines an export development programme for consumer companies. It discusses selecting export markets, assessing export capabilities, understanding competition, and prioritizing markets systematically using an export select tool. The programme covers understanding consumers, go-to-market strategies, export product development, export team structures, selling and negotiating, and developing export business plans. Participating companies will learn strategies and concepts to successfully enter new international markets and expand their export business.
Module 2.1 - Situation analysis and marketing information sourcesszpinter
Module 2.1 - Situation analysis and marketing information sources
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Marketing mix 2
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
IE Business School Master in Management Application - Olivia(Pei Wen), LuOlivia Lu
The document is an application by Olivia Lu for a Master in Management program. She wants to specialize in integrated marketing communications for an international FMCG firm like Unilever or P&G. The greatest challenges facing the FMCG industry are constantly changing consumer needs and adapting to volatile economic factors. Technological innovation, different cultures and regions, policies and regulations also present challenges. Olivia believes her observation, communication, and relationship building skills along with her international experience would allow her to contribute as a marketing coordinator, product manager, or on an international team.
This document provides an introduction and table of contents for a market survey report on customer satisfaction with Nokia handsets in Moradabad, India. The introduction describes the objectives of the survey, which was to study customer satisfaction through a questionnaire answered by 50 customers. It also provides background on customer satisfaction and how it is measured in businesses. The table of contents lists 12 chapters and sections that will be covered in the report, including the research methodology, data analysis, findings, and conclusions.
This document proposes an integrated approach to new product development in Africa. It involves considering entrepreneurial capacity, technology assimilation, innovation performance, and knowledge management. The key elements are entrepreneurship to recognize opportunities, innovation management to convert ideas into solutions, and knowledge management to acquire and share expertise. An integrated process called the Damming Product Development Model involves knowing customer needs, designing viable products, and deploying and growing solutions while providing feedback. The goals are to position businesses to exploit opportunities, build new knowledge through commercial products, and support enterprise growth in a customer-centric manner.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
The document provides background information on the Marikina footwear industry in the Philippines. It discusses how the industry flourished in the 1970s but declined with trade liberalization as imported shoes increased competition. It notes the industry now needs changes to production methods, pricing, marketing, and distribution to survive. The rest of the document outlines the objectives, scope, and research design of a study analyzing the competitive advantage of a company called C point shoes in Marikina City. It discusses examining factors like quality, brand name, price, distribution channels, and promotions.
Sidney Gomes Medeiros is a senior sales, marketing, and business development executive with over 20 years of experience leading teams in various industries including medical devices, telecom, consumer electronics, appliances, and beverages. He has a track record of achieving outstanding growth and improving profitability through restructuring initiatives. Medeiros holds an MBA and has worked in leadership roles for companies such as Alliage, 20th Century Fox, Sony Ericsson, LG, and Coca-Cola.
This document provides an overview of industrial marketing. It begins with an introduction to industrial marketing, then discusses the meaning of industrial marketing and why it is important to study. It outlines several key features of industrial marketing, including that there are fewer but larger business buyers, the buying process is complex, and demand can be inelastic. The document emphasizes that industrial marketing is important because it generates major revenue, requires less expenditure than consumer marketing, and aims to build long-term relationships with business customers.
Dan OPRESCU is a marketing director for Poland and Romania with over 17 years of experience in brand building, strategic pricing, market insights, experiential marketing, and redesigning marketing processes. He has held senior leadership roles at Hochland Poland & Romania as Head of Consumer & Trade Marketing Division and Japan Tobacco International Romania as Portfolio, Brand & Trade Strategy Director. His experience includes developing strategic business plans, managing marketing budgets and teams, category profit and loss management, and external representation of companies.
Presentation. about company. marketing agency ltdMarketing Agency
The marketing agency provides various marketing and business services including marketing audits, team building, marketing research, marketing plan development, product management, brand management, online and offline promotion, trade marketing, PR services, and project optimization and automation. The agency aims to help companies actively promote quality target markets through continuous marketing improvements. Services are tailored to each client's needs and provided for various industries.
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
Elena Komendo has over 8 years of experience in brand management, advertising, and marketing for FMCG, retail, pharma, automotive and telecom clients. She holds a Bachelor's degree in Business Administration in Marketing. She is currently a Brand Manager at Ukrtelecom where she plans short and long-term local and cross-channel campaigns. Previously she held senior account manager roles at Adwenta Lowe and Saatchi&Saatchi Ukraine where she managed 360 degree campaigns. She has experience working with agencies on creative briefs, production and media planning.
This document provides a summary of Markos Stylianos Katoulakis' professional experience and qualifications. It outlines his current role as Engagement Manager and Head of Management Consulting in Greece for IMS Health Consulting Group, managing a local consulting team and being responsible for over €1.3M in revenue annually. It also details previous strategy consulting experience with The Boston Consulting Group and roles in marketing and revenue management with Nestle, Royal Caribbean Cruises and Federal Express.
Clément Mercadal's resume provides information about his professional experience, education, languages, and interests. He has over 5 years of global experience in product management, marketing, and sales roles for medical device companies. His experience includes strategic management of syringe product lines, global outsourcing projects, quality management, and marketing. He holds a Bachelor's and Master's degree in business from IESEG School of Management in France.
Romain Aliamus has over 10 years of experience in business development and export sales management focused on industrial equipment and MRO solutions in Europe and Asia. He has a proven track record of sales growth and performance at companies like Master Lock and COMIN Asia. His experience includes managing distribution networks, developing strategic plans, defining commercial strategies, key account management, and project management. He is proficient in French, English, Spanish, Mandarin, and basic Vietnamese.
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Lama Walid Moustafa El Daour has over 5 years of experience in marketing and brand management roles. She currently works as an Assistant Brand Manager for the Fabric Care category at Arma Group. Previously, she held roles as Assistant Brand Manager at Arma Group, Junior Marketing Product Management at Orange Egypt, Marketing Specialist at Orange Egypt, and Account Executive at a digital marketing agency. She has a Bachelor's degree in Management Technology from the German University in Cairo.
Khaled Mussa M. Allabbad has over 14 years of experience in marketing management roles. His experience includes setting up marketing departments, developing strategies and plans, managing budgets, and overseeing advertising campaigns. He has worked with prominent companies in Kuwait and Egypt such as AlKhalid Group of Companies, Hudhud Advertising & Marketing Agency, and LG Electronics. Allabbad holds an MBA in International Marketing and is seeking a managerial marketing position that allows him to utilize his skills and pursue an executive career path.
Themístocles Orlando Garbelotti is a 41-year-old Brazilian man with over 20 years of experience in marketing, sales management, and commercial leadership roles in the furniture, retail, and plastics industries. He is fluent in Spanish and has an intermediate level of English. Currently he is seeking new commercial opportunities utilizing his expertise in strategic planning, business development, team management, and results-driven leadership.
Muhammad Asif is seeking a role to utilize his 11 years of experience in marketing research, business, and product planning. He has expertise in areas such as market research, competitive analysis, pricing strategies, sales forecasting, and budgeting. Currently, he is an Associate Manager at TeleCard Limited where he is responsible for business planning, forecasting, product feasibility studies, and presenting reports to senior management. He has previous experience as a Research Executive conducting quantitative research projects at Oasis International and Opinion Research Group.
I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
Philipp Yanis Budas has over 15 years of experience in marketing and business development roles. He holds a Master's degree in Business Administration from Vienna University of Economics and Business Administration. Currently, he works as a Partner Account Manager at Microsoft Austria where he is responsible for key retail accounts. Previously, he has held roles in marketing and product management at Microsoft, A1 mobile network, and other companies. He is fluent in German, English, and Greek.
Tatiana Radunskaya has over 15 years of experience in marketing and business development roles in Russia. She is currently the owner of a seasonal café in Moscow. Previously, she held roles such as Communications and Business Development Director at an investment fund, Marketing Manager for three beer brands at Efes-SabMiller, and Senior Brand Manager for juice brands at PepsiCo, where she led brand repositioning, new product launches, and marketing strategy development. She has a BA in International Relations from Moscow State Institute for International Relations.
This document is a resume for Mehmet Meral summarizing his education and work experience. He received degrees in international relations and political science from University of Uludag in Turkey. His work experience includes marketing roles at art galleries in Istanbul and London, as well as business development, operations management, and marketing positions at various companies in Turkey and London focused on alcohol, radio, cosmetics, and beverages.
Nancy Habashi is a senior marketing professional with over 15 years of experience in B2B marketing across various industries. She currently serves as Marketing Manager for Diabsolut Inc., where she is responsible for marketing strategy, planning, budgeting, product marketing, brand management, and reporting on key performance indicators. Habashi has a proven track record of driving growth in brand awareness, recognition, and social media engagement. She is skilled in marketing operations, project management, campaign execution, and sales support.
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