1. MOHAMED TAZI HNYINE, 34 YO
 : Résidence porte californie, immeuble nassim,
20420 Casablanca.
: +212633078226
: Mohammed.tazi@gmail.com
Website : www.mohamedtazi.com
My profiles:
Communication & Marketing Manager
Over 8 years experience in media planning, buying & media strategies, curious and passionate about web
marketing, I am always keeping up to date to the digital innovations for applications in marketing.
SKILLS
• Media planning & buying
• Media strategies
• Competitive and Benchmark analysis
• Media softwares
• Web marketing
• CMS Platform ( Wordpress)
• Microsoft Office
• Blogging
• Community management
• SEO / SEM
• Project management and consulting in creating websites and mobile applications
• Concepts in html and javascript
• Knowledge of Dreamweaver
• Monitoring and analytics (Google Analytics)
• Google reader & Drive
EXPERIENCES
June 2012 – To date Communication Director – PAR3COM
• Responsible for a team (media manager, project manager, web developers)

2. • Development of media strategy, planning & negotiation
• Definition of an action plan for deploying campaigns
• Understanding the needs and expectations of clients: developing quantitative
and qualitative marketing research.
• Developing a communication strategy
• Developing web marketing strategies
• Establish operational web marketing plans (display, search "SEO / SEM", social
media ...)
• Developing and monitoring email campaigns
• Reporting (monitoring, traffic statistics, campaign performance, etc.).
• Development and implementation of the Community strategy (Facebook,
Twitter, Linkedin, e-reputation ...)
• Ensure client interface and manage accounts with (+ 50% media)
• Participating in the development and loyalty of the client’s portfolio (response to
bids and consultations, prospection, etc…)
Jan 2009 – may 2012 Communication manager : ATL & BTL – MWZ Media
Projects:
• Definition of media strategies of INWI products
• Negotiation of annual or periodic purchases advertising space for the brand.
• Work on ideas "out of the box" and media proximity for the brand.
• Creation of the website of the agency
• Launch of the new brand INWI "Wana Corporate" media and budget management and brand
positioning.
• Managing a Media planners team
• Understanding the needs and expectations of clients: establishing quantitative
and qualitative market research.
• Defining the communication strategy
• Developing appropriate media strategies
• Providing competitive intelligence on the market
• Developing the media plan annual (monthly / quarterly and yearly), budgeting
and delivery.
• Negotiation with suppliers (annual and periodic)
• Providing periodic reports to the client
• Developing digital strategies and building marketing plans
• Daily monitoring of the various brands
• Management of projects of creating websites.
• Participating in the development of the customer portfolio
Oct 2007 – Dec 2008 Media manager - Universal Media - COCA COLA & flavours .

3. • Preparing the IMC in coordination with Coca Cola team
• Managing relationship between client and media suppliers.
• Statistical analysis of market data: (Competition, market), and statistical
measures (audiences, readership, etc..) to select the best media.
• Establishing recommendations and media strategies
• Analysing media strategies of competition and developing benchmarks.
• Responsible for all aspects of the media plan
• Ensuring the execution of media plans for all brands.
• Campaigns post evaluation
•
may 2006 – sept 2007 Media planner - Mediacom (GREY) - client : NOKIA North Africa
• Identifying the target audience for a particular media campaign and deciding
whether the campaign should be advertised nationally or regionally;
• Preparing the media plans.
• Reporting to clients and producing spending updates throughout the campaign;
• Making decisions on the best form of media for specific clients and campaigns;
• Monitoring
Sept 2004 – apr 2006 Media executive - Starcom “LEOBURNETT”
 Ensuring the execution of media plans for all brands.
 Statistical analysis of market data
 handling all bookings including press and magazine ads, TVC and radio
commercials,
 monitoring competitors activity
TRAINING
-2002-2004: Master in Marketing, sales and distribution at IHEES (Institute of the high economic and social
studies).
-1999-2001: Bachelor degree, Option Econometrics at the university Hassan II
-1995-1996: High school diploma in experimental sciences at the Secondary school Moulay IDRISS 1st.
LANGUAGES
Arabic: read, written, spoken
French: read, written, spoken
English: read, written, and spoken (business English at BPEC School)

4. Spanish: intermediate level (instituto CERVANTES)
Strengths :
• Good interpersonal skills
• Openness
• Creativity
• Curiosity
• Reactivity
• rigor

5. Spanish: intermediate level (instituto CERVANTES)
Strengths :
• Good interpersonal skills
• Openness
• Creativity
• Curiosity
• Reactivity
• rigor

6. Spanish: intermediate level (instituto CERVANTES)
Strengths :
• Good interpersonal skills
• Openness
• Creativity
• Curiosity
• Reactivity
• rigor